Providing creative messaging and marketing services on a project basis. Areas of expertise: • Brand Development/Reset/Maintenance/Extension• Corporate Identity • Creative Strategy & Execution • Creative Production• Integrated Marketing & Messaging• Advertising• Graphic Design• Social Media ContentClients include Castle Hospitality Group, Waikiki Beach Walk, Waikele Center, JB Brands, GyPSy Travel Guides, Harrington Publications.

Prior to becoming a "covid casualty" in the Visitor industry, I performed the following for Hawaii's largest locally-owned hospitality group, managing and/or marketing more than 20 properties throughout Hawaii and New Zealand: • Developed and extended the Castle Hospitality Group brand and refreshed the corporate branding for Castle Resorts & Hotels.• Planned and created integrated marketing programs and campaigns for individual properties and the Castle brand to include objective, strategy, creative development, media planning/ buying and measurement as a component of the annual market plans. • Planned, developed, implemented and coordinated individual strategic market plans for each Castle priority property to reflect the unique needs and attributes of each property. • Partnered with the VP of E Commerce on online marketing initiatives for the Castle website. Directed the corporate communications and public relations for the Castle Brand and individual properties to support overall marketing initiatives and brand integrity for both corporate and individual portfolio properties. • Developed and implemented corporate brand and individual property marketing programs coupled to individual revenue goals and marketing strategy. • Deployed integrated, closed loop marketing programs for multiple market segments, including niche loyalty, senior, family and romance travelers, as well as the Travel Trade (wholesale) market, with travel agent incentive and loyalty programs.• Developed printed collateral, brochures, advertising, travel directories, in-room compendiums, in-room POS, business cards, program collateral, rate sheets, membership cards, property signage, property fact sheets, sales flyers, and templates for various corporate and property communications.• Developed, managed and reconciled Castle brand and individual property marketing budgets. Annual budgets were north of $1m.

Director of the marketing division for Becker Communications Inc, a communications company with expertise in all disciplines of business communication and a wide array of clients. Duties include: • Account supervision and management• Strategic and tactical market planning, budgeting and implementation• Brand development and management• Creative services, including creative conceptualization, development and production• Media planning, placement and reconciliation

Marketing and Creative Director for Cutter Management Co: at one time Hawaii’s largest automotive dealer group with 10 locations statewide. Duties performed: • Brand development and management• Strategic market planning, budgeting and implementation• Media planning, placement and reconciliation• Creative conception, development and implementation of all marketing messaging• Comprehensive account supervision and management Annual advertising budget in peak years was north of $3.5m.

In charge of a full service marketing/advertising agency that included on-site broadcast post-production services. Managed an agency that specialized in big-ticket retail and modest hoteliers in the visitor/tourism category, and was comprised of a creative staff of five people, a media department of two; account services (3), and an accounting and support staff of three. Major clients included Cutter Family Auto Centers, CS Wo, Hawaiian Waikiki Beach Hotel (now Aston Waikiki Beach Hotel) and the Kona Surf Resort (the now-shuttered Sheraton Keauhou). The agency was built by founder, owner and president Larry Feinberg, a true and irascible visionary who pioneered the advertising syndication model for the furniture and automotive categories. Thank you, Larry. Rest in Peace.

Creative input, expressions and elements for any project.

Copywriter on the agency's lead creative team servicing the Hawaiian Airlines account. Other client work included Polynesian Cultural Center, Hawaii Visitors Bureau, Sea Life Park, Waimea Valley, Atlantis Adventures (Submarines) and E Noa Tours.Peles: 3 (all for Hawaiian Airlines).

Created and disseminated all internal and external communications; performed media and press management and relations; planned and implemented special events and fund-raising campaigns through the office of development.