Jon Sampson Email & Phone Number

Winchester, Gb

Winchester, England, United Kingdom

Leading the development, launch and implementation of the OS Brand Strategy and new Corporate Brand Campaign internally and externally. Manage aligned high quality brand representation. Delivery of Business Unit Marketing campaigns from concept to execution on time and to budget, with a digital first approach. Proactively support all BU Plans across events and campaigns within budget and ensuring the customer need is met.Leading the Web Estate Improvement project to a high standard, as evidenced by Senior Management buy-in to a strong and comprehensive Vision; and a clear Implementation plan to mobilise and deliver.Successfully leading the advancement of Marketing Automation across OS Corporate: delivering positive improvements in the volume, performance and impact of our customer comms.Maintaining a focus on our Learning & Development: as a Brand & Digital team and as individuals, to continually improve my team's skills, knowledge and value to the organisation, adopting a growth mindset to Stay Ahead.

Winchester

Main responsibilities and achievements:- I spearheaded the creation and development of the UK Marketing Strategy and UK Brand plans. I am proud to have generated average growth rates of +22% Net Sales Value per year for 7 years- I worked closely with the Sales team, Finance Team and Senior management to generate £ sales growth and breadth of distribution. The most notable single strategic impact was the “Ultimate Gin & Tonic” campaign which I ran above and below the line. This grew rate-of-sale +24%- I used research data to identify key opportunities to drive improvement in the overall product offering such as launching Bombay Dry, which has added +32% incremental NSV to Bombay- I have developed a strong cross functional team, providing coaching and feedback to maintain high standards set by the brand and the business organisation which has led to a motivated and well recognised team who have progressed quickly within our business- I have acted as guardian for the Bombay Sapphire brand, work with all departments to ensure the right premium cues for the brand, but also that the right opportunities are seized upon- As the brand manager I have briefed and coordinated several marketing agencies, from appointment through delivery and review/improvement stages- I have focused the brand plans tightly, moving in 2018 to 3 strategic pillars. This tightened the focus from brand and commercial teams and made Bombay the biggest brand in the UK business

Winchester

Main responsibilities and achievements:- I was responsible for building a team and driving Sales growth across all UK On Trade Distributors- Implemented a Joint Business Plan Model, taking best practice from Multiple Grocery team, and created significant change to a pay-for-performance model- As sales manager, I optimised all brand activity and spends for commercial advantage- Rejuvenated performance of my team and returned the On-Trade Distributors to growth for first time in 5 years. Net Sales Value +4% year-on-year in 2012

Winchester

Main responsibilities and achievements:- Leader of UK Brand Activation Plans for Jack Daniel's and Southern Comfort- I managed 4 direct reports to significantly uplifted levels of performance and profile in our business, through tightening of plans and rigorous measurement and evaluation- I grew Jack Daniel's Brand Net Sales Value by +35% across my 5 years using controlled increases of Grocery promotional activity and continued investment in Jack Daniel's authenticity messaging

Luton, United Kingdom

- Identified the need and implemented brand authenticity campaign to re-build equity- Launched the Stella chalice, and 5-stage pour into the UK, along with new font- Re-built internal pride in the brand, and initiated return to growth in Worth Paying More For measure

Sydney, Australia

- Led the pitch team to win the Perpetual Investments business, and grew our share of the Electrolux business.

Sydney, Australia

- Wrote brand strategy document and created “Forward Thinking” campaign that endures today- Millward Brown awareness index measures rated campaign at 4 times industry average effectiveness

Sydney, Australia

- Developed multiple local brand ads for PS2 launch and created Global Cadbury “Choose” Campaign

Sydney, Australia

- Identified improved integration opportunities for Kellogg with Coco Pops and other brands with great benefits- Created local campaigns for Diageo on Bundaberg Rum

Twickenham, United Kingdom

- Responsible as SBM for McCoy's and Brannigans, after being promoted from Brand Manager on Phileas Fogg and ABM on KP Nuts.- Responsible for Key Brand KPIs, hitting all Sales targets and Return On Investment targets.- Relaunched McCoy’s (New Gold Standard launched) & drove NPD into Brannigan’sManaged Brand Manager and Marketing Coordinator.

Bachelor'S Degree, Business Administration And Management, General, 2I

Activities and Societies: Squash Team Captain Head of Student Industrial Society Completed Chartered Institute of Marketing.

Bsc Managerial Studies, Marketing

Activities and Societies: Chairman of Student Industrial Society Captain of Squash Team

A-Grade A Levels In Maths, Economics, Geography., A Levels

Bsc(Hons) Managerial Studies & Administration, Management Studies With Marketing Specialism