Jonah Cagley's Location
Greater Minneapolis-St. Paul Area, United States, United States
Jonah Cagley's Contact Details
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About Jonah Cagley
Results-driven marketing leader with 15+ years of success driving growth and building brands in the technology and manufacturing sectors. Proven track record of developing and executing data-driven, multi-channel B2B and B2C strategies that have delivered up to 40% YOY revenue growth. Adept at leading high-performing teams to increase demand, boost customer engagement, and enhance brand visibility through innovative digital marketing, compelling content, and voice of the customer programs.Deep expertise across the full marketing spectrum, including market research, brand development, website optimization, SEO/SEM, marketing automation, PR, product launches, and sales enablement. Well-versed in leveraging cutting-edge marketing tech stack to gain market insights, connect with audiences, and demonstrate ROI.Trusted advisor to C-suite known for aligning marketing with overall business objectives. Collaborative leader and strategic partner to sales, product, and customer success teams. Competencies include:Marketing and Communications: I bring experience managing and executing B2B and B2C marketing strategies, content strategy, demand generation, eCommerce performance, account-based marketing (ABM), channel strategy, inbound and outbound marketing, and communications/media relations.Business Strategy: I excel in pipeline development, business development, competitive analysis, market research, price positioning, channel strategy, and segmentation strategy.Design and Creative: I have experience leading and managing content development, communications, design, and UX/UI teams to accomplish business goals.Leadership and Budget Management: I am experienced in team building and creating a positive environment of trust, accountability, and drive that helps teams achieve business and personal goals. I have planning, budgeting, and forecasting experience, including marketing operations and advertising.Technologies: I am proficient in using various technologies such as CRM (Salesforce), Apollo, marketing automation (Salesforce Marketing Cloud, Marketo, Hubspot,), analysis and measurement tools (SEMrush, Moz, Google Analytics 360), email marketing platforms (MailChimp, Campaign Monitor, Tailored Mail, ExactTarget), PPC advertising platforms (Google Ads, LinkedIn Ads, Facebook Ads, Twitter Ads), CMS (WordPress, Joomla), and eCommerce platforms (Amazon Seller Central, Vendor Central, WooCommerce and CSX eCommerce).
Jonah Cagley's Current Company Details
Jonah Cagley Work Experience Details
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Head Of MarketingNotifySaint Paul, Mn, Us
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Director Of MarketingChannel Software Oct 2021 - PresentMinneapolis, Mn, UsChannel Software provides an innovative B2B eCommerce platform designed specifically for distributors, wholesalers, and manufacturers seeking to optimize their online sales channels. With Channel Software's all-in-one solution, clients can easily build, manage and scale their eCommerce operations to drive growth.As one of the nation's largest independent B2B eCommerce software companies, Channel Software provides specialized expertise in the industry. The CSX eCommerce platform aims to simplify B2B eCommerce complexity so clients can focus on increasing sales, improving ROI, and propelling their business forward.Highlights:✅ Channel Software was named to the 2024 Inc. Magazine's 5000 Regionals List of the Fastest-Growing Private Companies. Read more: https://bit.ly/4cHgfvk✅ In 2023, marketing and sales drove 40+% growth, YoY.✅ Channel Software was named to the 2023 Inc. Magazine's 5000 Regionals List of the Fastest-Growing Private Companies. Read more: https://bit.ly/40rPQvR -
Digital Marketing StrategyMarketing Consulting Dec 2008 - PresentI provide strategic marketing consultation and execution plans for brand development and positioning, digital strategy, demand generation, content strategy, e-commerce and website strategy, sales engagement and messaging, marketing program development and optimization. Clients include: LMBC Sports, Inc., IlliniGuys.com, Q Analysts, HL Precision Manufacturing, Hollow Fiber Systems, DiscoveryVest, OATI, Prelaunch, Brandleap, Bxterra Power Technology, APX Power Technology, and Insitu Search. -
Director Of MarketingAmerican Time Oct 2019 - Oct 2021Dassel, Mn, UsI was hired to develop and lead American Time’s corporate marketing, product marketing, and eCommerce strategy. Specifically, marketing needed to better understand customer motivations and problems, determine the appropriate product solution and identify our competitive edge in the market. Additionally, my responsibilities included downstream activities focused on near-term sales goals and directly supporting sales efforts. I managed the corporate marketing budget, customer and market research, website strategy and management, brand, and product content marketing, developing industry and customer segment engagement strategies and programs, product launches, social media engagement, PR relationships and opportunities, and various initiatives across Paid, Earned, Shared, and Owned channels. I led the marketing team and managed several external marketing agencies and vendors.ACCOMPLISHMENTS:- Working closely with Sales and Engineering, American Time achieved the all-time highest sales revenue in 2021.- Successfully launched a modern, responsive, ERP-integrated B2B/B2C eCommerce website working with IT, Sales, Product Support, and Engineering. - Updated and developed new brand and product marketing materials for all product lines for the corporate website, solution providers, resellers, and sales support. - Revamped product marketing content for the website including copy, photography, illustrations, videos, user manuals, datasheets, and installation instructions.- Created and launched new direct marketing programs to engage targeted audiences across four major product lines targeting K-12, Higher Education, Healthcare, Manufacturing, and Architectural & Engineering industries. -
Head Of MarketingBxterra Power Technology May 2018 - Jul 2019City Of Industry, Ca, UsI was hired to develop and execute startup bXterra's marketing strategy, tactics, and day-to-day management of marketing and branding initiatives to profitably increase revenue and grow the brand awareness within 6 months. My responsibilities included leading, developing and managing website strategy, product and content marketing, channel and target segment strategies and programs, product launches through the distribution and reseller channels, social media programs, PR and media relationships, and digital marketing initiatives (Paid, Earned, Shared, and Owned). For these responsibilities, I managed an internal marketing team and various external vendors.ACCOMPLISHMENTS• Successfully launched the responsive, e-commerce-ready corporate bXterra website in Q3-2018. Working with an external web development vendor, my team created definition documentation which included: the sitemap, brand guidelines, wireframes, UX recommendations, suggested features and functionality, creative brief, and website marketing strategy.• Developed product marketing materials for all UPS systems, UPS management devices and battery modules for corporate website, content syndication vendors, resellers, and sales support. Created all digital content for website including copy, photography, illustrations, user manuals, warranties.• Developed integrated marketing strategies, programs and tactics including brand and product campaigns targeting consumer and business users via email, digital advertising, social media, PR resources, events, promotions, and reseller networks.• Developed and delivered brand introduction presentations supporting the President to open various reseller and distributors.• Launched the bXterra brand, products and storefront on Amazon using the Seller Central Platform. Created Amazon Sponsored Products advertising and Sponsored Brands advertising programs. -
Vice President Of MarketingCyber Power Systems (Usa), Inc. Aug 2012 - Nov 2017Shakopee, Mn, UsI was hired to develop and implement the North American marketing strategy, brand management, marketing programs, campaigns, tactics to increase awareness, create demand, engage customers, drive conversion, and improve overall customer satisfaction for the CyberPower brand and the line of power management solutions (UPS systems, PDUs, surge protectors, mobile and connectivity accessories). CyberPower provided power management solutions to companies and organizations including: Lockheed Martin, Starbucks, Burger King, the NFL, the United States Army and many more.Responsibilities● Marketing Strategy & Budget Management● Digital Strategy● Content Strategy● Brand Marketing● PR and Media Relations● Demand Generation & Field Marketing● Website Management, SEO & E-commerce● Voice of the Customer● Customer Experience Improvement● Market ResearchHighlights● CyberPower named to the 2015, 2014, 2013, 2012, and 2011 CRN Data Center 100 (Top 20 Infrastructure Providers)● CyberPower named to ChannelPro Magazine's 2017, 2016, 2015, 2014 and 2013 Readers' Choice Awards - Best UPS and Power Conditioning Vendor - Silver Winner● CyberPower named a 2014 and 2013 Channel All-Star by ChannelPro Magazine as a top UPS and Power Conditioning vendor● PR & Media Coverage: Over-air radio, online radio, tech journalism websites, and television networks delivered a reach of over 17,000,000+ people between 2015-2017. Product placement: The Last Ship TV series (TBS), Mr. Mercedes TV series by Stephen King (Audience network) -
Group Marketing DirectorAtterro Human Capital Group May 2011 - Aug 2012I was hired to improve marketing and sales effectiveness, increase lead generation, develop new customer growth initiatives, build brand awareness, increase customer engagement and optimize marketing operations throughout each of Atterro’s four brands: Digital People, Hunter Hamilton, Pro Staff and Ware Technology Services.ACCOMPLISHMENTS• Co-led corporate initiative to adopt new, best-in-class CRM and ATS systems across entire organization to improve sales effectiveness and increase talent acquisition across all Atterro brands.• Developed multi-vertical and multi-channel content strategy across five brands utilizing social media, webinars, white papers, email campaigns, direct mail, in-person speaking events, tradeshows, and public relations to increase targeted engagements with prospects, clients and talent.• Implemented a new marketing automation platform to increase audience engagement and improve design and marketing production efficiencies across all brands.• Developed inbound lead generation programs for 5 brands (Atterro, Pro Staff, Digital People, Ware, and Hunter Hamilton) and used account-based marketing (ABM) frameworks tailored to penetrate key, larger accounts and uncover additional opportunities for the sales teams.
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Director Of MarketingCyber Power Systems (Usa), Inc. Feb 2009 - May 2011Shakopee, Mn, UsAs the Director of Marketing at CyberPower, I led the efforts of our worldwide Marketing team to identify the needs of our customer base, create awareness and grow sales through major Retail, VAR and Distribution channels. My team and I were responsible for: • Marketing strategy development (product, channel, content) • Ongoing analysis and monitoring of our key competitors • Product marketing initiatives (internal and customer facing) • Ownership and evolution of the CyberPower brand across all distribution channels • Develop relationships and manage key external vendors • Representing the voice of the customer internally • Development and execution advertising campaigns (print, web, social media, pr) • Improve customer communication and feedback • Marketing budget establishment and management • ROI analysis utilizing key performance indicatorsACCOMPLISHMENTS • Q1-2011: 55% VAR channel growth • Company sales record quarters (2010) and record months (2010), 24.6% YOY growth • Re-launch of the product catalog • Redesign of corporate collateral to address the needs of multi-channel customers • Revamp of website product content and key messaging • Developed new content strategy across online and offline outlets • Streamlined messaging across multiple distribution channels • Launched over 150 new products including PDUs, UPS, hubs, surge protectors and inverters during a 12 month period • Successful rebrand of the retail packaging across multiple product lines • Introduced social media tools to increase online brand/product awareness and momentum • Develop product marketing materials with private label partners (Staples, Best Buy and Ingram Micro) to execute product launches
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Marketing ManagerYugma May 2007 - Feb 2009Minneapolis, Minnesota, UsLed the marketing team and efforts to create brand awareness, drive leads, and engage prospects, influencers and media about Yugma web conferencing (SaaS).Responsibilities:- Directed a team responsible for the visual expression of the Yugma brand, from the website & application user experience through the external marketing efforts- Managed relationships with strategic marketing partners, designers, human factors experts and copy writers- Attended conferences and trade shows to promote the brand & develop business relationships - Analyzed website, application data and feedback to steer strategic direction for the corporate brand, user experience and marketing campaignsAchievements:- Led effort to continuously improve UI experience for website & application- Developed targeted and salient marketing collateral and engagement - Guided and empowered interactive designers and developers- Led creative development and user interface (UI) improvements- Designed and developed customer engagements through email campaigns, direct mail, advertising and social media. -
Interactive Design Marketing ManagerMotivaction Llc Jul 2005 - May 2007Minneapolis, Mn, UsI was hired to provide creative leadership, project management and budget management of client and corporate web/interactive communications projects.Responsibilities:- Develop creative campaign strategy (interactive and print) with Creative teams, Account Mgmt and IT representatives during conceptual design phase.- Research, establish and manage relationships with key outside suppliers such as graphic designers, Manage creative delivery overseeing various internal and external creative resource individuals and teams.- Research and provide competitive pricing for creative services to support projects.- Responsible for establishing and monitoring interactive creative budgets.- Creative strategist for internal teams; including Corporate Marketing, Learning Solutions, Product Development and Travel and Award Services.Clients: Anheuser-Busch, John Deere, Intel, Nokia, Wells Fargo, United Healthcare, Polaris, McKesson, Biogen Idec, TCF Bank and LexisNexis -
Sr. Art DirectorProvell Oct 2003 - Jul 2005I was hired to lead creative strategy and art direction for design team to fulfill the initiatives for Provell’s membership marketing programs.Responsibilities:- Creative lead for design and architecture development for Damark.com. Damark.com was an online retail store continuing the tradition of the original Damark catalog, focusing on a wide variety of unique, useful products.- Review marketing research on projects to gain an understanding of the target audience and key directives in order to establish the creative direction for projects and campaigns.- Oversee day-to-day production initiatives for the Provell’s membership sites and Damark.com.- Established and maintain processes and procedures with other business groups to ensure efficient creative department workflow. Accomplishments:- Increased Damark website email and campaign revenue 250% from prior year.Clients: MBNA, Victoria’s Secret and Frederick’s of Hollywood
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Marketing Communication Manager & Art DirectorRoxio Aug 1999 - Oct 2003I was hired to help establish, guide and manage the day-to-day evolution of the new Roxio brand across all software products and digital properties. Later, I moved to the e-commerce team permanently as senior Art Director.Highlights● Developed creative design and customer experience architecture of roxio.com.● Designed and produced creative ad banners and animations on roxio.com. ● Oversaw creative development and production of Roxio Windows and Macintosh newsletters (total audience - 2 million).● Our team grew Roxio.com online e-commerce sales from 3.2 MM to 16 MM within 2.5 years.● Analyzed the compiled weekly data on newsletter and email campaign results to improve the overall performance in the areas of content, creative and promotion. ● Consulted with internal marketing associates and external vendors to develop creative strategy for email and viral marketing campaigns.● Developed marketing campaigns and coordinated web promotion on advertising and retail channel campaigns that aim to increase product and brand awareness, as well as increasing sales on Roxio.com.
Jonah Cagley Education Details
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Southern Illinois University, CarbondaleAdvanced Technical Studies -
Southern Illinois University, CarbondaleCommercial Graphics-Design
Frequently Asked Questions about Jonah Cagley
What company does Jonah Cagley work for?
Jonah Cagley works for Notify
What is Jonah Cagley's role at the current company?
Jonah Cagley's current role is Head of Marketing.
What is Jonah Cagley's email address?
Jonah Cagley's email address is jo****@****ail.com
What is Jonah Cagley's direct phone number?
Jonah Cagley's direct phone number is +176349*****
What schools did Jonah Cagley attend?
Jonah Cagley attended Southern Illinois University, Carbondale, Southern Illinois University, Carbondale.
Who are Jonah Cagley's colleagues?
Jonah Cagley's colleagues are Lisa Zucker, David Buonfiglio, Certified Sales Leader, Misty Narbatovics, Lucas Narbatovics, Keith Killoren, Gabriel Scott, Mia Quijada.
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