Jonai Parks Email & Phone Number

Atlanta, Ga, Us

United States

Atlanta Metropolitan Area

• Managed Social Media profiles for Hairstylist, resulting in an increase of more than 2,500 followers.• Planned and created content improving reach and target audience engagement to convert followers to clients.• Developed graphics and constantly measured analytics to determine effective habits for page growth.

Atlanta Metropolitan Area

Account(s): Denny's• Managed implementation of an integrated media strategy by leveraging broad-reach media channels for National campaigns, and geo-targeted tactics for individual market campaigns.• Partnered to build a robust data-driven and hyper-targeted media strategy for a new business account, driving more profitable traffic to restaurants in ~153 markets. Resulting in the highest week of traffic driven to restaurants in the last week of 2023 for that year’s sales data.• Activated local creative test campaigns to ensure the optimal message is reaching target audiences to keep diner time strong-house, Denny’s, top of mind.

Atlanta Metropolitan Area

Account(s): Local Mobility AT&T• Assisted in the activation and planning of strategic 8+ quarterly planned campaigns, as well as ad hoc requests.• Trained the associate members on media tools and strategic planning to the tactical approach.• Garnished industry insights weekly to build a rolodex of 4- 6 local media innovations clients could potentially partake in as proactive strategy work.

Atlanta Metropolitan Area

Account(s): John Deere, USMC• Utilized planned budgets ranging up from $90K to $63.3MM across multiple accounts with Planning Directors and Managers to develop best media efforts. • Partnered with Activation and Analytical teams to provide multiple deliverables, such as monthly reports and strategy presentations, in comprehensible formats. • Implemented strategic optimizations while utilizing media tools and programs to understand industry trends.

Atlanta, Georgia, United States

Account(s): John Deere• Developed cadenced competitive/industry reports for the client team to understand their landscape and competitive advantage. • Negotiated & planned print campaigns reaching up to 300K+ in audience readership. • Facilitated client-planned meetings with Activation teams (Display, Social, and TV media) to report on the status of campaigns and reporting details.

Greater Atlanta Area

• Consistently ranked in the Top 3 percentile for conversion of customers to Loyalty Program members.• Assisted the marketing of the Ladies Divided department to increase sales of seasonal merchandise.• Trained and led team members to implementation of effective sales and marketing strategies to achieve store and company goals.

Atlanta, Georgia

• Analyzed company's annual trends including SEO data, target audience demographics and engagement performance to suggest, develop and implement improved marketing strategies based on statistics.• Supported the production and vendor partnerships to successfully execute live music events to highlight the local artists of Atlanta.