Head Of Trade Marketing
CurrentVilleroy & Boch Fliesen GmbH is a leading manufacturer of high-quality tiles and ceramic products for residential and commercial spaces, renowned for its longstanding tradition of quality and design excellence.Villeroy & Boch tiles combine top-notch craftsmanship with contemporary style, offering a diverse range of designs and surface textures for individual customization in any space, ensuring both elegance and functionality.Main tasks:⦁ Responsibility for the department of trade marketing, which includes the execution of all marketing activities in the retail segment ( POS Performance I Sampling I marketing materials I furnitures I trainings I Tradefairs/events)⦁ Planning, management and control of all marketing materials⦁ Responsibility for up to 21 employees⦁ In- and outsourcing projects and solutions⦁ POS design and conception⦁ Development, management and control of POS performance ⦁ Salesforce integration and ramping of the POS database ⦁ Project reporting to the management⦁ Training and presentations for employees ⦁ Trade fairs and events⦁ Corporate language: English⦁ Market research and surveys