Senior Performance Marketing Specialist
Current• Assist the Vice President Marketing in the management of PPC marketing campaigns across multiple channels, including search advertising, paid social networks, comparison listings, outbound email campaigns, and more.• Conduct thorough analysis of campaign performances, utilizing data-driven insights to identify areas for improvement and optimization (ie. keyword mining, negative listing, campaign restructuring, ad copies optimization, )• Maintain and test audience lists, target… Show more • Assist the Vice President Marketing in the management of PPC marketing campaigns across multiple channels, including search advertising, paid social networks, comparison listings, outbound email campaigns, and more.• Conduct thorough analysis of campaign performances, utilizing data-driven insights to identify areas for improvement and optimization (ie. keyword mining, negative listing, campaign restructuring, ad copies optimization, )• Maintain and test audience lists, target groups, and other targeting data in an account-based environment.• Assist in the development and execution of A/B/n testing initiatives to improve campaign performances and overall ROI of the paid marketing investments.• Stay up-to-date with industry trends and best practices in the tech advertising industry, bringing innovative ideas and strategies to the team.• Work closely with external partners and vendors to ensure seamless execution of PPC campaigns.• Contribute to the development and maintenance of PPC marketing frameworks and strategies. Show less