President
CurrentIn a multifaceted role, I oversee all aspects of earned & paid media, press placement and crisis management while serving as owner for a cutting-edge, media relations firm. Primarily, this firm specializes in media relations, messaging strategy, and marketing efforts for a wide-array of companies. I drive the development and branding vision, strategy, and roadmap to support corporate goals and objectives. I also establish overall brand identity, brand experience, value proposition, communications strategy, and message. I focus on highlighting and advancing stories across all media outlets. Key Achievements:Utilizing my vast network and connections, garnered through past experience in the legal and financial sectors, I developed the business from 0 to dozens of clients during my tenure.Navigated a complex narrative for a high-profile client, increasing confidence and securing investment opportunities of $500M+.Drastically increased revenue from $45M to $90M for an account that merged 2 mid-sized NYC Law Firms. By promoting work/life balance, recruited Ivy League graduates and increased hires from 5% to 35% in just the first year, while doubling overall size from 65 to 130 employees.Spearheaded a Diversity & Inclusion (D&I) campaign for an established $95M-dollar NYC Law Firm. This campaign led to establishing a prominent advancement process and hiring 50+ new attorneys for the firm in the first 2 years.As a Media & Public Relations Expert, I directed the narrative for a $400M Law Firm that was in the process of transitioning to remote work. Drove a focus on advancement opportunities, which led to the acquisition of 120 attorneys in just 18 months. In partnership with a Tech Start-up, expanded operations from 1 employee to 40 through a highly-focused PR campaign. This successful campaign also led to a cash infusion from investors of $20M and over 1M downloads through the application.