Senior Analyst, Sales Strategy & Analytics
Melbourne, Australia
Actively performing trend and market research and analysis, I identified opportunities for growth, market entry, and defined long-term business strategy. Analysing market data, I identified trends and gaps, creating business cases to offer product ideas, also I tracked new products through to launch. A key contributor to the establishment of effective business cases and strategy, I captured, examined, and translated business details and requirements, to support the development of systems, processes, and controls. I defined project needs, monitored and shared progress. Delivering sales effectiveness training, I educated individuals to understand and effectively present data to customers involving in field coaching and presentations as required. My Key Accomplishments: · Collated data to produce effective presentations for pitching deliverables. · Success in analysing market trends, and highlighting new markets, liaised directly with customers to identify expectations and support product changes to meet requirements. · Gathered and analysed competitor intelligence to advise on, and mitigate problems, improved the effectiveness and integrity of data. · Examined key information and reported on sales data, recommended improvements to internal technical and quality controls, enhanced business decision making abilities. · Designed sales tool, improved the effectiveness and productivity of field sales representatives.· Working with TGA & PBAC to ensure accuracy of list pricing and reform changes.