Jonathan Cetran Email & Phone Number

Soorts, Nouvelle-Aquitaine, France

RoleManaged Rip Curl Europe's product, design, compliance, sustainability and service centers teams, optimizing global processes and tools. Enhanced product coherence, sales and go-to-market strategies, overseeing end-to-end project execution within budget. Met regional sales and margin targets, leveraging financial acumen. Represented the regional President, supporting strategic initiatives and fostering cross-departmental collaboration.Achievements- Orchestrated global integration of strategic initiatives: Brand Initiative Roadmap, Go-to-Market process, Network segmentation and Winter segment positioning, demonstrating strategic thinking and persuasion skills.- Fostered collaboration among managers, structuring a proficient European product team.- Led successful collaborations with Ripcurl Rider Victoria Vergara and Artist Baptiste, boosting regional sales and global adoption.- Managed end-to-end ESG projects: recycling wetsuit program and Ripcurl Wetsuit rental program, showcasing innovation and sustainability leadership.- Achieved sustainable sales growth since assuming the role, with a notable 49% (FY20 to FY23), showcasing effective leadership and strategic implementation.

Hossegor

Ripcurl Europe & AustraliaTechnical Division Manager - 4 YearsWetsuit Product Manager - 3 YearsAustralian HQ Induction & Sales Rep Training - 3 YearsRoleInitially aimed for VIE at Rip Curl Australia post-apprenticeship, shifted to sales training due to budget constraints. Both experiences were pivotal: sales refined my insight, while later completing R&D training enriched my skill set, advancing me within the product department.Achievements- Participated in collaborative sales team actions, including commercial conditions and target settings, demonstrating strong sales management skills and strategic oversight.- Led innovative product and marketing strategies, setting industry standards and showcasing creativity with initiatives such as the “Zip Free” Wetsuit, "Resurrection" Recycling Program, and Ripcurl Rider “Wilko” Custom Wetsuits.- Led the Enviro committee in Europe, fostering ESG initiatives within the company.- Achieved consistent sales growth across various roles, reflecting leadership and strategic execution: +50% wholesale growth as wetsuit product manager, +28% as a Technical representative and +18% as an all-categories representative.

RoleMy entrepreneurial journey across finance, sales, product development, marketing and team leadership. Experienced in business models and end-to-end project management, I prioritize collaboration and results.Achievements- Co-founded multiple surf schools and established a local surf brand with in-house printing, achieving €1 million in annual sales with a team of 25 employees.- Co-created two annual locally financed surf events, each with a €25K budget, featuring competitions and festivities, as well as inclusive initiatives for children with disabilities.- Co-founded a direct-to-consumer online platform for premium health product essentials, successfully raising €110K through crowdfunding.- Co-founded the Third Place Biarritz entrepreneurial community, fostering collaboration and resolving business challenges to drive sustained growth and partnerships.

Master'S Degree - Action Sports Engineering

Specialized in Action Sports management, gaining hands-on experience in product management during a one-year internship at Ripcurl.

Scientific Baccalaureate - French Judo Training Pole

Specialized in Mathematics, showcasing analytical thinking. Achieved French tournament champion twice in Judo and Vice Champion.