Head Of Digital
CurrentHead of Digital (eCommerce, Marketing and Social Media)Create, optimise and evolve the digital operations and strategy for Better MusicReporting to the Owner, I manage the Online Sales, Marketing and Website teamsI've helped drive rapid growth in the organisation from 30 to 60+ staffReceived global industry awards & acknowledgment for digital operationsBecame recognised in the Top 100 musical instrument stores in the world 3 years in a row (2019,2020,2021)Lead organisational change of implementing NetSuite as the ERP for the business, replacing the POS that was over 20 years oldLead migration from Magento 1 to Magento 2Managed team, ad spend and operational budgetsDeveloped, promoted and evolved highly segmented campaigns on Facebook & InstagramManaged SEOEngage and manage relationships with agencies and external suppliersDesigned, implemented and automated stock feed integrations from suppliersHiring staffSystem analysis designDeveloped and evolved shipping carrier integrationsDNS, Domain managementUX & UAT