Built and scaled a marketing department to execute on the go to market strategy through a hybrid structure of consultants, remote team members and an in-house team. Owning company's revenue and user growth and creatively navigating the industry's landscape to maintain a market leading position which optimally creates and captures demand.Leading the company's go to market and growth strategies including the development and implementation of growth loops to drive revenues growth and scaled the team's domain expertise on areas of mobile growth, marketing, paid and organic mobile user acquisition, App Store Optimization, and mobile data & analytics.

Started the marketing department from scratch, and built a center-of-excellence and domain expertise in the areas of mobile marketing and growth. Developed the marketing and go to market strategies, and executed on it in areas including: - Content marketing (written guides, thought-leadership articles, and original research and insights reports). - product marketing (positioning and messaging + website design, messaging and copy and conversion rate optimization) - Brand marketing - Online and physical events to position the company as a thought leader - Email marketing and automation to nurture relationships throughout lead lifecycles. - Newsletter (#1 in the space) - Podcast (creating the content, interviewing, and distribution) - Content distribution through world-class SEO (grew the website from almost no organic traffic to #1 in the domain)- Partnerships - Community marketing - Dark Funnel optimization- Paid advertising and user acquisition on Google Search, LinkedIn and other social networks.

Continued to lead enterprise sales and expanded into creating long-lasting business partnerships with partners, as well as defining and creating a repeatable sales process that led to the scaling of the team.

Led Enterprise Sales from A-Z including in-depth discovery processes, product demos, consultative sales processes, negotiations and closing of high-ticket B2B SaaS products.

As a part of EY's transfer pricing team I helped clients document, plan, and optimize their global transfer pricing policies and create tax efficient supply chains. As a part of the team I was involved in multiple IP valuations for high-profile M&A deals.

Helped clients from the retail and real estate industries as well as the public sector to make strategic decisions regarding various projects like chain expansion, real estate development, business model development, and branding. Employed high quality methodologies and a research-first based approach to produce significant results.

Based in NYC, I was responsible for producing quality equity research for both retail and institutional investors. Worked with a team of equity analysts to generate valuable investment ideas based on a value-investing approach that consisted of management analysis, market/product fit, growth analysis, profitability analysis, financial stability analysis, DCF analysis, industry expert interviews, and more.

Responsible for buy-side analysis of US and Israeli equities. Qualifying potential investments in terms of qualitative analysis as well as quantitative analysis. Working closely with dozens of C-level executives and investor relations directors to build accurate predictive financial models and determine investment potential. Employed a unique value-investing approach to identify opportunities that yielded triple digit return.