Jonathan Franklin Email & Phone Number

London, Gb

London, England, United Kingdom

Janus Henderson Investors is a global asset management group offering a range of financial services to individuals and financial advisors. As JHI’s first Global Social Media Lead, I developed the social media strategy from the ground up, evolving our existing social program/ defining the focus for JHI and evolving their content in line with the wider business plan. Based in the Global Comms team, I work with colleagues around the business to establish how social media could support with raising awareness of the work JHI does. My achievements have so far included: - Merging JHI’s regional channels into one to create a global voice for the brand. - Developed JHI’s social media calendar from scratch, to demonstrate JHI’s achievements in line with wider business strategies. - Set up a series of meetings with teams around the business to establish regular content inputs including (but not limited to): ESG, CSR, Recruitment and Marketing. This ensured alignment with wider business goals- Supporting Marketing in the production of social assets for campaigns- Liaising with JHI’s Creative team to produce assets for posts. - Launched JHI’s Instagram channel as part of a program to reach out to retail audiences. - Re-launched JHI’s social advocacy program including onboarding it’s new advocacy tool, and training colleagues in how to use it, so that they may share our work and understand the role of social in business success. - Working closely with the global Compliance team to evolve our risk management tolerances and define what content is suitable to go onto social channels. - Onboarded JHI’s social media agency and established working practices to deliver consistent outputs. - Worked with the social agency to develop new social templates as well as new content series. - Ran JHI’s first ever live tweeting campaign alongside its annual Global Media Conference event. - Evolving JHI’s social media policies in line with business and regulatory requirements.

London, United Kingdom

Metro Bank had a social media presence but previously lacked a dedicated social media expert working for them. Utilising my experience in digital media, I rebuilt their social strategy from the ground up, evolving content outputs. I started an initiative encouraging colleagues around the business to send in information and images, relating to various corporate and social events, for use on brand social channels. Taking advantage of my background in paid media, I pioneered Metro Bank's paid social campaigns, using them to promote key events such as new store openings and awareness campaigns. Achievements include:- Developing a social strategy that supported the wider business objectives. Providing analytical reporting on campaigns to demonstrate success on achieving this. - Evolving the content calendar for Metro Bank's various social handles on Twitter, LinkedIn, and Instagram to promote brand awareness and drive engagement and follower growth. This included running campaigns from conceptualisation all the way through to reporting. - Launched Metro Bank's blogging initiative, working with colleagues around the business to produce blog content. - Using social monitoring tools, to monitor and manage brand reputation from a social perspective, including crisis management and customer support.- Creating content myself using both photography and videography, edited in the Adobe suite using Lightroom, Photoshop and Premiere Pro. - Briefing and working with Metro Bank's in house creative team to produce graphics and animations for use on social. - Re-training the customer service team on how best to respond to customer queries on Twitter.- Training colleagues and developing guidance on how to leverage social media to share business news and build their own professional social presence.- Spearheading Metro Bank's blogging initiative, working with colleagues around the business to produce blog content.

London, United Kingdom

MJ Media are a fully independent media planning and buying agency, delivering innovative and creative marketing. They specialise in the youth, entertainment, and technology sectors.As an Account Executive on a newly formed digital marketing team I planned, implemented, optimised, and reported on digital marketing campaigns for local and global clients. Campaigns covered; social, video, programmatic, display, as well as other platforms and formats, running in both local and international markets. Achievements included:- Developing reporting documents to demonstrate campaign success, detailing key findings, and providing recommendations for future campaigns.- Researching, on boarding and managing media partners to develop client offering.- Becoming a digital marketing consultant for other teams around the business.

London, United Kingdom

Mountain Warehouse had just launched their sister athleisure brand Zakti and needed support in building their social media presence. Achievements include: - Developing the foundations for Zakti’s social presence, creating their Twitter, Instagram and Facebook pages. - Creating an easy to manage content calendar to aid in planning and managing outputs on social media.- Worked with the wider marketing team to support events with social media presence. - Created a social media working group aligning several teams around the business to facilitate sourcing content for social. - Conceptualised and ran campaigns, working with the in-house creative teams to develop assets.- Worked with the digital development team to build Zakti’s blog. - Wrote and sourced content for Zakti’s blog, working with Zakti’s store network to onboard contributors. - Built reporting templates to review progress and ensure KPIs were met. - Worked with influencers to develop content about Zakti and build brand awareness.

London

iProspect, part of the Dentsu Aegis Network, is a global digital marketing performance agency that covers all elements of digital, including search, display, affiliates and social. Starting as one of two members of the newly formed video specialist team 'Play', I was tasked with increasing awareness of the team within the business and amongst existing clients, allowing the team to grow to 12 members within 18 months.Responsible for tasks including:- Management of both global and local client accounts across iProspect, the Dentsu Aegus Group, and Carat & Vizeum. Clients included Microsoft, British Airways, Burberry, IKEA, and Kellogg's.- Forecasting of expected revenue on a monthly and annual basis. - Planning, running and reporting on campaigns. - Strategic planning and targeting of local and global audiences, working with budgets up to £700K.- Team training and ensuring campaign management techniques are up-to-date.- Implementing campaign management techniques across the team, including training and development of direct reports.- Recruitment and training of new team members.

As an SEO manager I managed a range of clients in pharmaceuticals, FMCG, travel and entertainment sectors. I was responsible for client management, developing strategic responses to campaigns briefs, implementation and post-campaign analysis. Through my research and strategic best practice of video optimisation, I developed the proposition that became iProspect’s Play product. I worked up to be a manager from a graduate role in iProspect.

Reading Room is a digital specialist marketing agency. As an office assistant it was my role to work with senior members of staff to facilitate meetings, distribute post and deliver packages to clients, make travel arrangements for colleagues and proof-read documents. As a secondary role I also manned the reception desk when needed; this required maintaining the office diary, welcoming guests, as well as taking phone calls and maintaining the staff log.

Algonquin Park, Ontario, Canada

Tamakwa is a residential summer camp in Ontario, Canada. As a counsellor I was the carer for a small group of campers aged 10 – 13. I was in charge of their safety and wellbeing, ensured their needs were met, and they got to their activities on time, as well as living with them in a cabin. I also assisted in running camp activities for large groups of young campers and lifeguarding by the pool.

2Nd Class, Interactive Media

Interactive Media

Education record