- Developing and expand line-of-business (LOB) for AirAsia.com 3.0 i.e. hotels, travel packages, other transportations, tours, attractions, non-AirAsia flights.- Mapping the foundation i.e. LOB's business strategy, P&L, supply/contents partners, key staff hiring and reporting line for each travel product to meet $1Bil Gross Booking Value (GBV) by year 2024.- Setting business & product expectation as well as timeline on key projects encompass hotel booking engine, hotel + flight booking… Show more - Developing and expand line-of-business (LOB) for AirAsia.com 3.0 i.e. hotels, travel packages, other transportations, tours, attractions, non-AirAsia flights.- Mapping the foundation i.e. LOB's business strategy, P&L, supply/contents partners, key staff hiring and reporting line for each travel product to meet $1Bil Gross Booking Value (GBV) by year 2024.- Setting business & product expectation as well as timeline on key projects encompass hotel booking engine, hotel + flight booking engine, non-AirAsia flights, tours & attraction mixed content supply (with Product & Tech team) to get priority in allocating the tech resources.- Initiate the hotel, tours and attractions acquisition team and its three years strategy to focus on direct sourcing products; aiming at maximising the revenue margin.- Connected to more than 70 key partners across the world in identifying the best aggregators or suppliers to create a strong mixed travel content on AirAsia.com and further compliment other line-of-business i.e. deals, food tech, insurance.- Assisting Group President, CEOs and Commercial Director on VC projects (commercial areas) i.e. JVs projects, investment in start-up companies.- Double hatting the commercial role in AirAsia's BIG Loyalty (AirAsia loyalty program); focusing on on-boarding/sign up new travel merchants. - Driving top-line & bottom-line for BIG Loyalty (travel vertical only) by accelerating the points purchase by travel merchants, point exchange and points burning scheme across regions. Show less

- Strategising branding, PR and marketing related key initiatives and activities with local brand marketing team for brand AirAsiaGo.- Budget owner of average USD2.5mils annually to grow the top-line & bottom-line targets for the brand across SEA, North Asia and Australia markets.- Leading cross functional tech/brand/marketing projects for the brand (with Expedia's Global Product & Tech team) i.e. transition to new booking sites/engine, new mobile app, SMS marketing setup (mobile app… Show more - Strategising branding, PR and marketing related key initiatives and activities with local brand marketing team for brand AirAsiaGo.- Budget owner of average USD2.5mils annually to grow the top-line & bottom-line targets for the brand across SEA, North Asia and Australia markets.- Leading cross functional tech/brand/marketing projects for the brand (with Expedia's Global Product & Tech team) i.e. transition to new booking sites/engine, new mobile app, SMS marketing setup (mobile app download), AirAsia's BIG loyalty program, Direct Debit payment, programmatic marketing and GO BIG Thailand.- Launching and project manage the new line of business for brand AirAsiaGo, i.e. tours & activity, insurance, car rental.- Thoroughly involved in all the budget planning, QBR, P&L review, revenue management (BML), product intakes process, and supply meeting.- Excel in 5 marketing channels: brand (ATL & BTL), SEM, Meta, Email and brand partnership.- Teaming up with e-commerce, analytics and FP&A team for daily business pulse checking which includes site health, traffic source, traffic volume, platform, checkout, rates parity etc. to ensure all the possible business gap are well-monitored and alternatively back-up with contingency plan.- Collaborating with Expedia brand-marketing counterparts in maximising the mass markets penetration across SEA, Australia and North Asia to protect spending efficiency for both brands on a mixed P&L level. Show less

- Projects manage with cross-functional team in setting up joint venture AOC (Air Operator Certificate) in Philippines, India and Japan respectively.- Relocated to Clark, Philippines for 1 year (airline's commercial team setup)- Relocated to Chennai, India for 6 months (airline's commercial team setup)- Laying down the foundation for local commercial team including routes planning, route feasibility study, route pricing, route launch, PR/media launch, media agency appointment, call… Show more - Projects manage with cross-functional team in setting up joint venture AOC (Air Operator Certificate) in Philippines, India and Japan respectively.- Relocated to Clark, Philippines for 1 year (airline's commercial team setup)- Relocated to Chennai, India for 6 months (airline's commercial team setup)- Laying down the foundation for local commercial team including routes planning, route feasibility study, route pricing, route launch, PR/media launch, media agency appointment, call centre ops.- Centralising and coordinating marketing, sales related task with all AirAsia's overseas office.- Project lead special regional project i.e. web-check-in; airlines loyalty, airline ancillary cross sell, Muslim market penetration in North Asia (China, Hong Kong & Macao).- Lobbying for Tourism joint marketing funds/subsidisation to drive both inbound and outbound traffic - Mentoring newly joined market heads & managers. Show less

- Direct P&L owner of markets/routes i.e. North Asia, SEA destinations.- Guiding local team on budget plan, forecast, routes feasibility study, operational process, SOP as well as brand marketing focus in respective markets.- Cross functional projects i.e. kiosk check-in, back-end migration, offline distributions (travel fair/trade fair); call centre migration, financial services & loyalty

- A&P marketing activities to meet company's projected revenue via weekly tactical and thematic campaign promo. - Liaising with appointed Media Agency for weekly, quarterly media buy for both online and offline media spots.- Media relations; maintaining high degree of engagement with the media personnel for airline's destinations/network branding or new destination launching.- Gathering market insights and marketing intelligence for GTM plan (new destinations/routes).- Monitor… Show more - A&P marketing activities to meet company's projected revenue via weekly tactical and thematic campaign promo. - Liaising with appointed Media Agency for weekly, quarterly media buy for both online and offline media spots.- Media relations; maintaining high degree of engagement with the media personnel for airline's destinations/network branding or new destination launching.- Gathering market insights and marketing intelligence for GTM plan (new destinations/routes).- Monitor, review, oversee & analyse all marketing, PR, social media and branding related projects. - Initiate partnership with external parties including tourism bodies, financial institutions to deliver marketing goals. Show less