Digital Advertising Team+ Advertising lead for 8-10 accounts; supports business goals of various clients with digital marketing and search engine optimization+ Manages digital advertising campaigns (search, display, native, video) on behalf of clients+ Expertise with Google Ads, Microsoft Ads, Facebook Ads, and programmatic platforms+ Optimizes client website content to boost organic traffic and keyword rankings

Global Client Delivery - Analytics TeamNielsen Global Client Delivery fuses data and consumer insights to provide measurement and improvement for clients and markets. GCD acts as the link between Nielsen and clients by compiling and interpreting data, analyzing industry trends, and writing client reports.Day-to-Day Role:+ Supported a Fortune 500 manufacturer in the Consumer Packaged Goods industry+ Analyze trends, developed insights, and identified opportunities in a variety of CPG categories+ Answered clients' business questions with Nielsen data+ Applied point-of-sale and panel data (Nielsen Consumer Panel) to create issue-based analyses+ Delivered numerous ad-hoc reports on a weekly-basis regarding performance tracking and shopper behavior; data organized in Excel & PowerPoint+ Worked with Nielsen Client Success to provide team with the information needed to answer their clients' business questionsAdditional Responsibilities:+ Trained clients on the methodology and application of Nielsen data & Nielsen Connect tools; led live training sessions (5 classes/month)+ Collaborated directly with client leadership to build new training materials and a training program; coincided with the rollout of Nielsen's latest data management platform (Oct. - Nov. 2020)+ Managed on-going monthly reports; worked with overseas partners to meet delivery deadlines

Following the split from Nielsen Holdings, Nielsen Connect rebranded as NielsenIQ; transformation took effect in January 2021.

Student-run, non-profit providing microfinance loans and consulting to local entrepreneurs. Since 2014, Forza has served the underdeveloped West Alabama business community, assisting those often turned down by banks and other institutions.Worked my way through the ranks and elected as Chief Executive Officer for my senior year (May 2018).Responsibilities & Activities:+ Led company meetings (weekly) and facilitated company efforts+ Worked directly with a client to provide multiple loans for his organic farming operation+ Wrote content for a new website built by Forza's Technical Operations department+ Oversaw employee hiring process; conducted personal interviews+ Met with business leaders in the community

Responsibilities & Activities:+ Elected Chief Marketing Officer in Jan. 2017+ Oversaw all marketing activities (branding, advertising/outreach, website design)+ Planned and ran Forza's first ever High School Business Plan Competition; 20+ local high school students wrote and presented formal business plans; winning student received $500 to put towards his Comic Con costume creation operation (Spring 2017)+ Planned second annual Forza Financial High School Business Plan Competition; winning student wrote business plan about a hypothetical fashion design and clothing retail company which would provide stylish attire for women of all sizes (Spring 2018)+ Created company newsletter to inform donors, sponsors, and followers about Forza’s activities and future plans+ Increased website traffic through SEO (search engine optimization)

Nielsen Consumer Neuroscience utilizes EEG technology and the principles of consumer behavior to copy test commercials for manufacturer clients. + Analyzed drafts of client commercials to determine potential emotional effect on viewers+ Wrote insights to help clients maximize brand messaging and copy effectiveness+ Organized large amounts of data in Excel; presented results through PowerPoint

Dean’s Cards is the largest online seller of vintage sports cards, specializing in vintage baseball cards. With nearly two million sports cards in stock, Dean’s Cards is a multi-million dollar ecommerce company, integrating advanced technical solutions with a booming industry since 2001. Worked for the family business full-time while home from college during summer and winter breaks.+ Managed online inventory, pricing thousands of products via spreadsheets and adding new products to the database+ Purchased several hundred thousand dollars’ worth of inventory to keep targeted items in stock+ Wrote content for several key pages on the website; utilized HTML and CSS knowledge to enhance page layout and design + Created ‘Shop by Team’ pages for baseball cards, football cards, basketball cards, and hockey cards+ Overhauled autographed sports card operation, personally authenticating and pricing thousands of autographed baseball cards+ Worked with company’s in-house developer on website SEO (search engine optimization)+ Identified uncategorized items through intensive research and wrote blog posts about findings

Supported the family business during summer and winter breaks in high school.