Part of GCP’s Mergers & Acquisition team, provided intel for the acquisition of Holiday Foods by means of: data analysis, operational review, closing, employee communication, exit strategy, etc., successfully increasing revenue growth from $1.4M to current YTD of $12M annual revenue. Multitasked to manage the inside sales & marketing team. ❏ Spearheaded sales, marketing, and product development while identifying optimal channels and territories for growth. Worked with internal and 3rd parties to develop branding strategy.❏ Researched, implemented, and integrated the GDSN system to assist with DOT Foods distribution. Trained self then other staff in system use. ❏ Created a CRM system for capturing call data, processing sales, and streamlining stakeholder communication.

Took on an exciting challenge of a newly created, hybrid position focusing on R&D efforts across all companies. Established competitive pricing on all hospitality and national accounts. Troubleshot systems and processes to identify cost savings in production and materials. Launched 30+ SKUs. ❏ Project managed various new food solutions with GCP internal teams (production, purchasing, quality, labeling, customer service, R&D) and external teams (quality, sales, logistics, marketing). ❏ Advised / guided high value contracts within retail.❏ Created the 1st nationwide retail program for GCP. ❏ Led in a team-centered, hands-on strategy, developing recipes, labeling, packaging, graphics, continuous improvement initiatives, continual marginal growth, trend identification and capitalization.

Mentored a cross functional team (7 direct hires and 3 brokers) in multiple areas including continuous process/procedure improvement, business development, cost savings, product development, and training support. Used strong communication skills to lead high impact presentations to prospects and clients. Developed in-house campaigns as well as compiled data from trade publications. Authored POS/promotional literature. ❏ Researched trends to propose products/product categories, presented recommendations to leadership, and led market testing. ❏ Drove product development lifecycle in conjunction with internal departments (quality, customer service, production, purchasing, R&D, sales, etc.). Worked with finance and R&D departments to develop pricing strategies. ❏ Identified and researched ideal systems to support sales/marketing and R&D efforts (CRM, CPR systems). Gained consensus from executives to purchase, implement, and train staff on systems. ❏ Innovated an effective training program for all sales teams (Kabobs University). Program was so successful; it was launched across additional departments and business units. Identified new product categories to develop. ❏ Researched competitor landscape, dining trends, and direct customer feedback. ❏ Launched multiple products including what became the #1 ranked product for the company. ❏ Managed and proposed items for adoption for QVC and HSN. Launched 7 SKUs for B2C channel. Coordinated packaging, production, script for hired talent and on-air presence. Selected and trained on-air presenters. First year sales grew to $500K with 25% growth YoY.