Jonathan Hopper Email & Phone Number

Experienced broadcast media planner, specialising in Television and Radio with a track record of inclusive, flexible, positive and motivating leadership. I focus on empowering staff to grow in their roles to fulfill their abilities and recognising success. I know that tailoring my leadership to each individual is vital.I build strong, lasting relationships with my collaborative, open minded approach drawing on getting the right people together for best results on projects.I joined BBC Media planning team in 2007. I've worked across the BBC Radio networks and all the BBC TV channels including three years as the BBC One Media planner. Planning and delivering some of the biggest TV marketing campaigns in the UK. I have a wealth of experience in analysing audience data from BARB, Rajar and ATI. I have an indepth knowledge of audience behaviour on BBC TV channels. Providing valuable insight and learnings to Marketing and Channel stakeholders to develop the most effective use of airtime to deliver impactful results.Leading the Media Scheduling team at the BBC since 2014. Working with the Media Schedulers to implement the marketing and media strategies using the BBC Television promotional airtime on all BBC Network TV Channels, BBC One, Two, Four, CBBC, CBeebies, BBC News and Red Button. In short, we promote all BBC content on TV, iPlayer, Sounds and online in the right spaces for the right audiences.As part of my role I'm very proud to lead the talented team of BBC Television Continuity announcer team. I am responsible for the team of staff and freelance announcers on BBC One, Two and BBC Four. The Television continuity announcer is a warm and welcoming personality for the BBC. The team are fully briefed with the marketing plans, and channel strategies to deliver creative and engaging scripts and announcements in the their natural style and adapting tone and style for mood and moment.I'm particularly proud of the work we've done to extend the range of voices onair. Making the continuity announcer relevant to a wider range of audiences across the UK. We see the Television announcer as a trusted friend for the viewer, navigating them through the schedule with thoughtful and targeted reccomendations.

Listed skills include Media Planning, Television, Editorial Process, Microsoft Office, and 4 others.