Wonder is a creative business experience agency. Our campaigns and experiences reflect the rapid evolution of how business is done, by truly understanding people, their behaviours and their relationship with work and each other. We believe more human experiences are more effective experiences, with people-first insights and ideas both guiding and grounding us.

Led the strategic output and thought leadership for Sport & BX clients, winning two major new clients during lockdown.• Strategic lead for Santander on sports marketing and B2B/B2C events, and customer trends/behaviours• Provided the strategy and planning for key Brand Experience client Google, including projects across its Hardware, Cloud and Education divisions• Strategic lead behind new business wins with Vitality, Principality Building Society, the IOC, Santander and Under… Show more Led the strategic output and thought leadership for Sport & BX clients, winning two major new clients during lockdown.• Strategic lead for Santander on sports marketing and B2B/B2C events, and customer trends/behaviours• Provided the strategy and planning for key Brand Experience client Google, including projects across its Hardware, Cloud and Education divisions• Strategic lead behind new business wins with Vitality, Principality Building Society, the IOC, Santander and Under Armour• Delivered activation strategy and consumer insights to ENGINE content/ATL clients including Warburtons and Red Bull• Worked hand-in-glove with our Creative Director to optimise ENGINE Sport & BX’s full-service process from Briefing > Strategy > Creative• Created the new ‘Pitching Playbook’ for ENGINE Sport & BX, which has been successfully employed across the agencyKey Clients: Accenture, Google, Red Bull, Santander, Under Armour, Vitality Show less

The senior strategist within the team, leading on new business pitches, creative campaign development and the development of insights and innovation for the business.• Strategic advisor for Coca-Cola on its European Football strategy and Rio 2016 strategy, including the role for key brands, prioritisation of investment across individual sports and the identification of local brand ambassadors• Responsible for the strategy behind Bose’s Cleo award-winning Garage activation with Mercedes… Show more The senior strategist within the team, leading on new business pitches, creative campaign development and the development of insights and innovation for the business.• Strategic advisor for Coca-Cola on its European Football strategy and Rio 2016 strategy, including the role for key brands, prioritisation of investment across individual sports and the identification of local brand ambassadors• Responsible for the strategy behind Bose’s Cleo award-winning Garage activation with Mercedes F1• Provided the insight to help develop transformative brand campaigns for the likes of BP, Women in Football and Under Armour• Co-author of Synergy’s ‘All-In’ creative process and lead on all creative facilitation – both internally and for clients – designing, preparing and running all agency meetings/workshops• Drove the agency’s thought leadership: designing, writing and editing the annual NowNewNext report; delivering Best Practice Sponsorship Activation workshops to rightsholders including EPL clubs and the British Olympic Association; led ENGINE Sport’s new positioning (Connecting with Culture Through Sport)• Responsible for developing ‘The Pledge’ – Synergy’s annual pro-bono outreach, offering £25k of agency time to women’s sport – which led directly to the ground-breaking Women in Football #WhatIf campaignKey Clients: Accenture, Bose, BP, Coca-Cola, Just Eat, NatWest, Under Armour, WeWork Show less

Worked directly into the Director of Consulting, with a broad remit across Synergy clients and new business pitches.• Provided the strategic rationale and recommendation for Coca-Cola’s sponsorship of RWC 2015 – which became the most efficient and effective global sponsorship in history for the company • Responsible for the strategy behind (and activation of) ParkLives, Coca-Cola’s £20m active lifestyles programme• Helped define and deliver BMW’s London 2012 sponsorship strategy:… Show more Worked directly into the Director of Consulting, with a broad remit across Synergy clients and new business pitches.• Provided the strategic rationale and recommendation for Coca-Cola’s sponsorship of RWC 2015 – which became the most efficient and effective global sponsorship in history for the company • Responsible for the strategy behind (and activation of) ParkLives, Coca-Cola’s £20m active lifestyles programme• Helped define and deliver BMW’s London 2012 sponsorship strategy: leading on the selection and contracting of its ‘Performance Team’ of 100+ Olympians/Paralympians• Wrote the strategy that took Capital One into its four-year deal as title sponsor of The League CupKey Clients: BMW, Betfair, Capital One, Coca-Cola, Powerade Show less

Throughout my career to date I have been responsible for the strategic development and delivery of international sport and entertainment sponsorships for leading global brands. I have gained experience advising companies such as Coca-Cola (both GB and Europe), Betfair and BMW, on the implementation of active campaigns and the development of new strategies. As part of my role with Coca-Cola I work across multiple brands, including MyCoke, Powerade and Schweppes, as a central point of… Show more Throughout my career to date I have been responsible for the strategic development and delivery of international sport and entertainment sponsorships for leading global brands. I have gained experience advising companies such as Coca-Cola (both GB and Europe), Betfair and BMW, on the implementation of active campaigns and the development of new strategies. As part of my role with Coca-Cola I work across multiple brands, including MyCoke, Powerade and Schweppes, as a central point of connection between broad cross-agency teams and the sponsorship asset itself, to create and deliver sponsorship strategies that integrate all aspects of the marketing mix, meet client objectives and deliver successful results. Show less