Jonathan Joy Email & Phone Number

Atlanta, Georgia, United States

-Achieved a 31% increase in state sales within 90 days, contributing an additional 25,000 cases and $1.25MM in gross revenue.-Led and managed a team of 10+ Marketing and Sales representatives, orchestrating individual strategies to optimize market penetration and performance.-Managed the state budget for both local team and distributor, ensuring efficient allocation and utilization of resources.-Directed distributor teams, ensuring seamless communication and execution of sales initiatives in the market.-Spearheaded field marketing efforts and state-wide sales strategies, driving brand awareness and market growth across Georgia.-Developed and curated programming materials to enhance the selling capabilities of both local and distribution teams, boosting overall effectiveness.

Los Angeles, California, United States

-Opened 162 new accounts in 60 days (On/Off/Chains) by working closely with RNDC, meeting each individual team, training and working with all in the field with constant communications. -Partnered with local bars, interests groups, key influencers, and off-premise buyers to conduct trainings, schedule execute demos, and gain new and incremental points of distribution (475).-Aligned sales strategies with quarterly/annual plan objectives, focusing on Los Angeles, Ventura and Santa Barbara Counties by Establishing and nurturing strong relationships with key accounts and prospects, collaborating seamlessly with various distributor roles in all channels of business.-Hired, coached, and directed student team, on-premise ambassadors, and other staff leading to successful advocacy and sales execution.-Monitored sales goals and distributor KPIs, providing valuable assistance in maintaining the sales pricing strategy, monitoring distributor inventory, and reporting sales quality concerns.

Remote

-Hosted virtual workplace mixology courses for Fortune 500 companies (Twitter, Spotify, Google, Meta, etc.)-Educated and engaged attendees on brands and cocktail creation-Secured incremental points of distribution, with 100% rebuy rate

Los Angeles, California, United States

-Elevated Sazerac brands within 120 accounts [On-Premise (local, regional and national), chains(Ralph's)] growing priority brands +110% within the 1st quarter through solution/consultative selling, brand education, and an active presence.-Managed 450+ spirits portfolio by working with 2 competing distributors and their teams through strategic planning, transparent communication , diverse as well as inclusive programming development-Increased territory sales by 1.19MM within 6 months.-Successfully transition portfolio from RNDC to Reyes Holdings, accelerating growth.

Los Angeles Metropolitan Area, California, United States

-Developed programming for Bacardi's incubator brands (St-Germain, Aberfeldy, Oxley and Noily Prat) in on and off premise accounts in Atlanta, Phoenix, and greater LA market-Exceeded quarterly KPIs; increased rate of sales 15-150%-Partnered with local team to host trainings, schedule and execute on and off premise demos, and gain new/ incremental points of distribution.-Track successes via internal CRM platform (Salesforce)

Pasadena, California, United States

-Cultivated course material for program-Enlightened students on spirits and cocktail knowledge -Generated monthly sold-out cocktail courses for the public

Atlanta, Ga

- Conducted all opening operations -Hired and retained 97% staff (1 year) of 50+ employees by curating a work environment suitable to all employee-Initiated successful opening PR campaigns with Media and influencers alike-Grew a support presence from utilized spirits’ marketing teams via programming and specialized events.