Adopting a customer-centric approach to accelerate organic growth through business model innovation focusing on; • route-to-market strategy • commercial and go-to-market strategy, • customer experience journey, • pricing strategy, • revenue optimization, • digital alignment & marketing influence• sales and marketing effectiveness Through industry benchmarking and segment-analytical skills, I design commercial models to transform our go-to-market (GTM) model to… Show more Adopting a customer-centric approach to accelerate organic growth through business model innovation focusing on; • route-to-market strategy • commercial and go-to-market strategy, • customer experience journey, • pricing strategy, • revenue optimization, • digital alignment & marketing influence• sales and marketing effectiveness Through industry benchmarking and segment-analytical skills, I design commercial models to transform our go-to-market (GTM) model to best position new product offerings in the right markets, leveraging the right set of digital and physical channels.I analysed the customer experience, identify touch points along the customer journey, and create fit-for-purpose experiences based on the changing nature of the company's new product and overall product portfolio.I ensured my company gain a competitive advantage when new products or businesses are launched through distribution optimization and transformation, route-to-market (RTM) strategy, market structure design, and channel profitability analysis.I collaborated my company & partners to create pricing strategy using industry benchmarks and pricing governance to increase and sustain above-market growth and profitability. I facilitated my company increase business at each stage of the sales lifecycle. It includes improving and aligning sales channels across the ecosystem, defining the next-generation sales model and required capabilities, and driving transparency and improvement on the Route-to-Market mix. To drive sustainable short-and-long term impact, I leverage on segmentation and targeting models, alignment of the brand messaging by channel, and actionable marketing mix. I conduct customer analysis to understand contribution, churn, and lifetime value by segment and extensively review the market sizing, demographic research, and geographic targeting to support the improvement of commercial capabilities across the marketing, sales, and customer continuum. Show less

Install and commission an architectural lighting production platform