1. Responsible for business development for Energy and Utilities sector for SAS Malaysia.2. Evangelist of predictive analytics for equipment and process complex issues3. Advisory on Data Management to support business operations

• Manages SAS Channels and Alliance team and oversees the daily operations includes partner business plan, sales pipeline reviews, establishment of sales quota, area/coverage & partner readiness• Drive recruitment and development of channel partners to extend market reach especially the white-space industries • Build and strengthen SAS Channels and Alliance ecosystem with key partners and other industry advocates, influencers, such as ISVs, System Integrators, media and IT analyst community• Jointly work closely with Global SIers and local SIers to develop “Path to Market” assets to drive leveraged revenue target• Jointly develop go-to-market strategy with Channels including marketing programs and specific Go-to-market strategy with direct Sales Team that supports market expansion and licenses sales

• Plan and execute IBM Information Management Brand marketing strategy to grow Information Management Software transaction revenue faster than the industry AND make budget objective • Work closely with a team of Country SWG Marketing Managers, Cross-sector team, IBM.com, Industry specific team, BP Channels team and in-country Information Management Brand Sales team across ASEAN/SA on IBM Information Management marketing campaign and tactics• Build and strengthen IBM Information Management ecosystem with key partners and other industry advocates, influencers, such as ISVs, System Integrators, IT analyst community, and top universities through communications and IBM university program• Drive tactical demand generation activities for Information Management ecosystem to generate pipeline for Information Management brand• Enhance channel enablement (Sales Collaterals, IBM SW Product Newsletters, Reason of Call, Opportunity Identifying Programs, Tier-2 partners sales Rallies) • Work closely with the enablement team to develop skills of direct sales force and of Business Partners.• Drive Information Management Web presence effort to dramatically improve online awareness to reach out to larger audiences: • Lead cross IBM initiatives to increase Information Management clothing rate on Servers & with Services/ITS• Execute on planned Lead Management System ( LMS ) with high degree of accuracy for all marketing campaigns • Managing ASEAN Information Marketing Budget and maintain accurate Financial reporting on marketing spend vs budgets vs results