Leading a team part of AirAsia’s next digital iteration in combining physical sales of travel retail goods toecommerce called AirAsia Shop. Oversaw a YOY growth of 400% in our Monthly Active Users and an increase of 100% in Monthly Transacted Users. My time here can be summed up under these three pillars: pivot, sustain and growth.PivotResponsible for pivoting the business when the travel industry came to a complete halt due to the pandemic from traditional travel retail to shifting to a domestic market place for home delivery. Despite having more seasoned and better funded competitors, AirAsia Shop had still managed to craft out a clear proposition to our customers.SustainThe objective is to sustain EBITA positivity by supporting the airline's inventory movement, forging new partnerships with merchants to boost revenue, and optimising operation, warehouse, and logistics efficiency.GrowthThe focus is on driving growth by reintroducing travel retail to our customers post-pandemic. Working with the marketing team on data-driven initiatives to enhance product visibility, leading the merchandising team in optimising category conversion and leading the business development team to source, develop and partner with industry brands, airport retailers, and domestic partners to increase sales conversion.

Combining my expertise in e-commerce and airline industries, I was one of two individuals entrusted with the responsibility of creating and launching OURSHOP. OURSHOP, a digital marketplace owned by AirAsia - Asia's leading carrier, endeavors to connect global travelers with airport, high street, and local specialty retailers. This innovative initiative aims to transform the digital and e-commerce challenges into opportunities by providing customers with various marketing and shopping touchpoints throughout their travel journey. The concept that was once just an idea has now materialized into a fully operational entity under AirAsia's ownership. Some of the key tasks and not limited to are: -The development and conceptualisation of the brand Ourshop. -Oversee the platform development of the Ourshop platform through AirAsia’s in house developers.-Working with AirAsia’s Group legal team in developing and managing merchant contracts, including merchant acquisition and brand partnerships. -Develop and negotiate business partnership with the top duty-free retailers around the region.-Develop the airline duty free digital strategy and pre-book sell through. -Partnering with both AirAsia’s ancillary team and marketing team to drive duty free prebook orders For both the airline owned inventory and our partner retailers.

Oversee all aspects of inflight product sales, product procurement, back-end systems, finance compliance, supply chain, unit business forecasting, revenue growth, and reporting for Duty Free and Merchandise operations.-Aim to increase revenue and profitability by achieving specific operational metrics.-Identify and develop technological advancements to automate processes.-Drive strategic consolidated procurement to enhance margins and improve the bottom line.-Accountable for all fulfilment channels, including warehousing, aircraft loading, and e-commerce fulfilment.-Responsible for sourcing and developing strategic partnerships with top-tier brands to be a part of the travel retail listing.-Continually recommend and drive ideas to improve performance with an in-depth understanding of the aviation industry and operations.-Leverage internal resources to ensure business efficiency and cost-effective management.-Strategize projects to improve the bottom line.

-Accountable for overall country operations, including fulfilment efficiency, inventory transparency, procurement forecasting, supply chain, and liability control.-Accountable for implementing proper check and balance to improve the overall reflection of the business's profit and loss (P&L).-Identify and develop key metrics for overall operational efficiency and growth while minimizing costs.-Drive to minimize operational-related escalations.-Develop systems and monitors to provide live data for enhanced business decisions.-Possess an in-depth understanding and knowledge of the business, including all key factors that impact the aviation industry and operations.-Recommend and drive ideas to improve performance.

Tasked with creating Groupon Malaysia's supply chain network, and in 3 years, oversaw a remarkable 300% increase in customer fulfillment. Designed and personalized an Order Management System with a strong emphasis on automation, enabling the company to process an average of 100,000 parcels per month. Managed to reduce the company’s delivery cycle time by 60% in 10 months through the implementation of key performance metrics and by working closely with the company’s local vendors, all while maintaining the company’s cost margins.-Led a groundbreaking operations team in establishing the company's operations and supply chain to support the business pivot into the goods business.-Established key logistics partners and broke ground in establishing what is now an industry standard SLAs with these partners. -Optimized and pioneered goods delivery time from an average of two weeks to an industry norm of just two days.-Led the operations team across Malaysia, Indonesia, Thailand, Singapore, and Hong Kong in committing to enhancing Groupon's customer experience, particularly in the products segment.-Set up both internal and external infrastructures to ensure flawless operations in the present and innovation for the future.-Sourced and set up the full supply chain, including incoming goods, quality assurance, warehousing, inventory, and distribution to customers.-Sourced and managed outsourced developers in establishing an end-to-end software system to track the entire goods cycle process.-Led a team with a single motto: "M.A.D." (Making A Difference), which reflects our constant strive for excellence. Our goal is to provide a MAD customer experience, with MAD delivery time and a MAD delivery way. Constantly asking ourselves, "Are You MAD? Are you Making A Difference?" to ensure we are always striving for the best.

Since its commencement in 1985, the Hextar brand has been marking its place as one of Malaysia’s foremost agrochemical companies.Managed the company’s various warehouses, overseeing raw material procurement, manufacturing processes, and order fulfillment. Successfully increased the stock output by 50% by implementing designated warehouse operational reporting and setting up an inventory system that increased inventory accuracy by 30% within six months.-Manage the company's various different warehouses.-Set up internal processes to optimize operations efficiency while ensuring manageable and acceptable costs.-Manage the well-being of foreign warehouse staff.-Ensure equipment upkeep.-Ensure ISO compliance, safety compliance, and inventory management.

A trick’s a trick’s a trick, some might say, but for those who know, a magician who takes pride in his craft makes the world of difference between a sidewalk trickster and an artiste. A true magician does more than a bunch of party tricks - he refines his craft to become an entertainer.Every magician develops a certain area of magic which intrigues him most. Jonathan’s personal style is close-up magic, an intimate, organic form of magic that engages the audience with their surroundings via the mundane routines of life. There are no fancy props, no bunny-in-the-hat agenda. Rather, the close-up magician uses everyday objects such as money, paper, string and cards to amaze his audience at close range. Incidentally, Jonathan has had the privilege to perfect his art of close-up magic from some of the best in the trade.After graduating in Psychology, Jonathan’s stint in the US gave him firsthand experience of how his art, which many shortchange as mere entertainment, can become relevant in society. Volunteering as a community centre counsellor, he worked daily with juvenile delinquents, many of whom originated from rough backgrounds, and were difficult to reach out to. Interestingly, magic speaks a universal language. It melts away cross cultural-boundaries and personal barriers even, enabling Jonathan to built relationships with these youths.Today, Jonathan’s array of experience includes corporate launches, roadshows and dinner galas for clients such as Porsche, Hewlett Packard, Maxis, Guinness Anchor Berhad, SP Setia, as well as for movie premiers debuts. He also performs for weddings and other private events. He’s had his share of media coverage too, which include live TV performances on 8tv’s Latte@8 and TV3’s Malaysia Hari Ini.www.jonleesg.com

Pulse Group PLC, an investment holding company, provides a range of online and offline solutions to the market research industry worldwide. The company offers research process outsourced services to the market intelligence industry in the areas of data collection, data processing and analysis, business to business and business to customer online samples, questionnaires programming, and project management. Its services include online data collection, Pulse community, Pulse Buzz, call centre solutions, Omni Pulse, Pulse qualitative services, Pulse healthcare, automotive research, Pulse full services, and professional translation services. Pulse Group PLC is headquartered in Kuala Lumpur, Malaysia.Oversaw clients in the North American and European markets and ensured that all of their market research needs were fulfilled.

As the world's leading, and largest sports hospitality entertainment providers with over 30 years' experience, THG Sports provides top quality corporate hospitality at over 350 major sporting events around the world such as: the Summer & Winter Games, all Major World & European Rugby & Football Championships, The Masters, Ryder Cup and all Major Open Golf championships, Motor Grand Prix’s and Tennis Grand Slams.-Conduct market research and capture data -Prospect and generate leads targeting key decision makers of Fortune 500 companies -Sell strategic conferences to banking, finance, and insurance practitioners across the APAC region -Develop a deep understanding of financial markets and interact with key decision makers over the phone to ensure successful events