- Analyzed multi-channel marketing data to identify trends, opportunities, and areas for improvement, with a focus on paid search (SEM) and social media.- Optimized campaigns by leveraging data insights, improving KPIs such as CTR and conversion rates across SEM, display advertising, and social media platforms.- Developed and maintained regular reports and dashboards to communicate key metrics to stakeholders.- Managed marketing budgets, monitored spend, and made allocation recommendations to ensure cost-efficiency across all channels, including SEM and social media.- Conducted keyword research to inform paid search strategies and improve targeting.- Collaborated with the CRO team to enhance website and landing page performance through data-driven recommendations.- Utilized analytics and data visualization tools to present actionable insights for decision-making.- Planned, implemented, and analyzed A/B tests to optimize campaign strategies, creative assets, and audience segmentation.

Maintained a very organized and easy flowing stock room.Received, accepted, and processed shipment in a timely manner Merchandised all product on the sales floor and displays for the store Delegated tasks to a team while overlooking and assisting if needed Executed daily store goals, provided customer serviceWorked closely with the Corporate Visual Merchandising team on a frequent basis Supporting the store on a daily basis (analysis, reports, trainings, store opening/closure, new projects)Reviewed discrepancies, pricing, and signage, reviewing exception and other reports, counting, and adjusting merchandising quantities POS via ShopifyData entry with Microsoft Office and Outlook

Managed the planogramming activities to increase customer engagement and footfall for a 15000 sq. ft store with the visual and store manager Innovated on mannequin setup and fixture placement to enhance focus and consequently sales of ageing and fresh inventory Increased engagement and walk-ins through attractive window displays Helped achieve sales growth of 25% over last sale period through effective visual merchandising practicesResponsibility of the implementing floor layout color story, MPM, floor planogram & fixture placement Enhancing the MPM during EOSSImprovement of sale density, sell through, rate of sell, sale of aged stock

Merchandised store standards to meet business needsAnalyzed sales reports to maximize performance and sell-throughReceived shipments and maintained stockroom inventory Trained and supervised sales and support staffPartnered with GMs as well as the responsible regional Merchandising Manager across all global regions to ensure that regional product needs were being met Part of the region 7 creative team that included styling and updating the FOH and in-store mannequins weekly and creating brand palettes for stores to have creative direction template

Received shipments and maintained stockroom inventory Managed inventory in stockroom and kept accurate count on the sales floor Tracked shipments and transfers of apparel coming from and going to other stores Sent out daily reports pertaining to new styles being brought in and older styles and non-seasonal items being removedLowered inventory discrepancies in store databaseScheduled week hours for all stock personnel as well as maintained a high standard of work ethic amongst employees POS and ensuring cash accuracy with diligent speed