Trusted with establishing the Private Office function at McLaren. Our mission is to work hand in hand with our global B2B franchise retailer network, incorporating supplementary B2C direct engagement in order to drive Customer Experience and Revenue Growth. Our well established HNW Affinity Partnership programme predominantly supports the UK market to showcase our brand and product to new audiences, generating demand and offering a factory led sales experience seamlessly integrated with… Show more Trusted with establishing the Private Office function at McLaren. Our mission is to work hand in hand with our global B2B franchise retailer network, incorporating supplementary B2C direct engagement in order to drive Customer Experience and Revenue Growth. Our well established HNW Affinity Partnership programme predominantly supports the UK market to showcase our brand and product to new audiences, generating demand and offering a factory led sales experience seamlessly integrated with our retailers. As we enter our second decade we also transition from a new customer conquest orientation to challenging ourselves to deliver exceptional client relationships aligned to our modern luxury brand. Data is at the heart of this strategy in order to derive insight into our key clients globally, Private Office is therefore helping to shape our 5 year Customer Data strategy and Digital Transformation roadmap alongside the marketing team. Ultimately we aim to make a step change in the quality of our relationships with our very best clients directly influencing their experience to deliver exceptional service.Alongside these remits, since Q3 2020 until Q2 2022 the majority of role has been dedicated to taking Product leadership for the the incredible McLaren Elva speedster. Launched just before the global pandemic it has been a privilege to work alongside regional offices and with all internal stakeholders as we successfully concluded the 149 limited run sales. From starting the production line and dealing with Covid induced challenges in late 2020 to innovating new ways of working through 2021 to connect with clients, showcase Elva's unique driving experience and deliver fully personalised cars for the end of production in summer 2022. The success is truly a testament to the dedication of people and culture at McLaren, a major success story for our Automotive business. Show less

Challenged with establishing our famous Motorsport brand in the Customer Racing market place based on the automotive road car platforms. Developing the 5 year business plan for Motorsport products and services, with responsibility for commercial performance across sales and aftersales revenue streams.

Responsible for the Commercial Operations, Vehicle Distribution, Retail Sales Strategy and Pre-Owned Sales functions of McLaren providing support to the Regional Sales teams and driving achievement of Wholesale target.

Established Retailer support and buy-in to the McLaren Qualified Pre-Owned Programme.

(From 2013) Responsible for developing the Corporate approach for Porsche cars and establishing relationships with the UK Fleet and Leasing industry and Key Accounts. Core activities were to influence residual value setting, total cost of ownership forecasting and product marketing in the corporate sector.Responsible for determining the strategy for Used Car Sales through the UK & Ireland Porsche franchised Network. Development of the Porsche Approved Pre-Owned Cars brand and national… Show more (From 2013) Responsible for developing the Corporate approach for Porsche cars and establishing relationships with the UK Fleet and Leasing industry and Key Accounts. Core activities were to influence residual value setting, total cost of ownership forecasting and product marketing in the corporate sector.Responsible for determining the strategy for Used Car Sales through the UK & Ireland Porsche franchised Network. Development of the Porsche Approved Pre-Owned Cars brand and national advertising Campaigns. Part of the core global team leading the development of the pre-owned car locator and inventory management system.Key contact with Financial Services and industry residual value bodies in the UKResponsible for Internal Porsche fleet re-marketing to maximise residual value performance.Business development with the retail Porsche centre network, setting objectives, consulting on stock acquistion, control and local sales and marketing strategy. Show less