With over 20 years experiance in the creative industries spanning three continents, I’m ambitious and highly motivated. My expertise lies in elevating and enriching brand equity whilst driving business growth. Possessing a wide and varied skillset providing strategic solutions and implementation for premium brands, focused on bridging the gap between creativity and commerce.My strong communication skills make me a confident communicator and collaborative team player who has a proven ability to influence key stakeholders at all levels within an organisation and externally, building and maintaining relationships. With a proven track record of new business acquisition managing seven-figure annual run-rate portfolios, brand positioning and six-figure sum partnerships. Additionally, I possess a keen acumen for identifying new revenue streams and constructing commercial pipelines that drive sustained growthI am well-versed in strategic development, execution and management of brand communications on a Global scale. With accolishments in securing lucrative partnership deals and managing licensing agreements and talent brokering. Lead in the development and ideation of integrated activations across fashion, beauty, arts and culture sectors. I have extensive expertise in driving consumer awareness and business growth through targeted campaigns in both print and digital. Driving creative strategy and marketplace insights, resulting in exceptional delivery. Highly skilled in client and industry relations. Commercial and cultural planning, financial forecasting, client acquisition and retention, project managing and consulting on partner integrations and socially fluent content for multi-channel campaigns and launches.
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Managing DirectorRakn StudioUnited Kingdom -
Founder & DirectorRakn Studio 2020 - PresentLondon/Mexico CityProviding brand advisory and consultancy solution services. RAKN was designed to connects the dots between between creativity and commerce, offering integrated creative and communication services alongside commercial strategy. Our mission is to scale our clients business whilst navigating a world of uncertainties.Our focus is simple: to support forward thinking, authentic and socially responsible brands in building their identity, credibility and advocacy. -
Strategic Business ConsultantFreelance (Self Employed) 2020 - PresentLondon, England, United KingdomProviding end-to-end consultancy to business on opportunity and development within the creative fields, working with businesses at all stages of growth. Defining strategic objectives, craft brand mission vision and values. Identifying and driving business opportunities, maximising revenue, delivery, profitability and market presence. Scaling and commercialising, developing and strengthening relationships.British Fashion Council - Head of Network (contract)Big Sky Studio - Development and Growth Consultant Harper's Bazaar Arabia - Head of Creative Services Clients include: Gucci, Louis Vuitton, Dior, Moncler, Bottega Veneta, Camper, Zalando, Ebay, Amazon. -
Head Of Commercial Network FtcBritish Fashion Council Oct 2022 - Jan 2023London, England, United Kingdom -
Head Of BusinessStudio Rm 2017 - 2020London/NycResponsible for growing and positioning Studio RM in London and launching NYC. Leading 360 campaigns — conceptually and strategically from development to execution across print, digital, social, editorial, events and visual merchandising. Building relationships with photographers and film-makers to deliver global advertising campaigns and editorials for the world’s leading brands. Working with; Coco Capitan, Campbell Addy, Thurstan Redding, Tyler Mitchell, Daniel Sannwald, Quentin Jones, Scanderbergs, Liz Collins, Harley Weir, Luke Guilford, Charlotte Wales, Mark Kean, Matt Lambert, Luis Alberto Rodriguez, Jon Emmony, Thomas Giddings, Bibi Cornejo Borthwick and Tim Richardson to name a few -
Business Development DirectorBacchus Agency 2015 - 2017Responsible for development and growth at Bacchus Agency, stewardship of agency-wide client services; PR, events and digital providing omnichannel campaigns. Creating and implementing Global communications, developing and managing brand activation. Strategy and planning of agency clients from ideation to execution.Specialises in; brand development, creative communications, messaging and storytelling, brand imaging and identity, regional and global campaigns, content creation, collaborations, creative production, strategic partnerships and influencer relations.Working with Diageo's Reserve Portfolio, British Fashion Council, Perrier-Jouët, RM Williams, Malone Soulier, Marriott and Starwood Hotel portfolio and The Victoria and Albert Museum Fashion in Motion. -
Director Of New Business & PartnershipsInca Productions 2012 - 2015Working collaboratively with in house creative and production teams, developing clinets strategic brand communications plans and executing events on an international level. Responsible for the liaison between teams, overseeing pitch management and developing projects from conception to delivery, responding and developing a brief, timelining, engaging and budgeting. Implementation of all event and marketing activity ensuring brand guidelines are upheld and activity is socially fluent and generates strong ROI. Pipelining new business and delivering high-profile sponsorships deals.Clients include: Audermars Piguet, David Collins Studio, Esteé Lauder Companies, Giles Deacon, Gareth Pugh, Jonathan Saunders, Philip Treacy, Vivienne Westwood, Anya Hindmarch Woolmark, Tiffany, BFC, and CFDA. -
Project & Creatives Services ManagerTemperley London 2009 - 2011 -
Executive Assistant To Chief Executive Officer & Creative DirectorMatthew Williamson 2005 - 2008 -
Buying AssistantAurora Fashions Ltd 2002 - 2005
Jonathan Mckenna Skills
Jonathan Mckenna Education Details
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Sharnbrook Upper School
Frequently Asked Questions about Jonathan Mckenna
What company does Jonathan Mckenna work for?
Jonathan Mckenna works for Rakn Studio
What is Jonathan Mckenna's role at the current company?
Jonathan Mckenna's current role is Managing Director.
What schools did Jonathan Mckenna attend?
Jonathan Mckenna attended Sharnbrook Upper School.
What skills is Jonathan Mckenna known for?
Jonathan Mckenna has skills like Event Planning, Sponsorship, Event Management, Public Relations, New Business Development, Brand Development, Fashion, Marketing Strategy, Management, Corporate Events, Business Development.
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2kaolin.org.uk, salesforce.com
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Jonathan McKenna
Senior Business Consultant - Department Of Finance, Northern Ireland Civil ServiceBelfast -
Jonathan McKenna
Glasgow
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