Strategic Leadership:- Developed 3- and 5-year strategic plans in collaboration with CEO, board, and shareholders to drive key metrics and capabilities aligned with brand goals.- Established a high profile in AU and APAC, representing endota at events in Australia, Asia, and the US.- Supported executive team performance and financial reporting, ensuring alignment with objectives and effective risk management.Corporate Development:- Led cross-border acquisition in NZ… Show more Strategic Leadership:- Developed 3- and 5-year strategic plans in collaboration with CEO, board, and shareholders to drive key metrics and capabilities aligned with brand goals.- Established a high profile in AU and APAC, representing endota at events in Australia, Asia, and the US.- Supported executive team performance and financial reporting, ensuring alignment with objectives and effective risk management.Corporate Development:- Led cross-border acquisition in NZ, expanding services and customer base through strategic partnerships and government collaborations.- Completed substantial numbers of domestic acquisitions to develop greater service capacity.- Developed partnerships with major brands to enhance customer engagement and revenue growth through brand licensing and IP strategies.- Mentored and supported 100+ franchises in growth, operations, and financial management.- Established 40+ new franchise locations, overseeing site selection, leasing negotiations, design, and handover.Business Improvement:- Oversaw enterprise-wide functions with strategic planning and agile management.- Managed enterprise projects, including a brand transition in NZ, focusing on management, sales, customer experience, and infrastructure upgrades.Customer Experiences:- Launched award-winning store designs and developed new customer activations to enhance customer engagement.- Secured a valuable health insurance partnership with AIA Vitality, offering new member benefits and wellbeing programs.- Established sustainable member-based programs with major credit card companies. Show less

- Founded and managed operations of a retail business focusing on luxury books and lifestyle products.- Developed and executed strategies to enhance customer experience and brand visibility.- Expanded business operations by opening a second retail location.- Oversaw financial management, including budgeting, forecasting, and profitability analysis.- Evaluated market trends and competitor activities to identify growth opportunities.