In November 2023 I registered my company Outlier Digital Pty Ltd. What started as a freelance photography and videography hobby, grew into a real passion to help businesses grow through the use of well designed marketing strategy. Using my experience as a freelance across various marketing functions, I help businesses refine their branding, build beautiful websites and run advertising to reach new customers.

Assisting the development of the WiTi brand. My time here began with WiTi being a small, not so well known electronics brand based in Joondalup. Through strategic marketing tactics and decisions, we were able to build the brand to be well known across Australia and New Zealand, and becoming a factory fitted options for most caravan manufacturers. This role included PPC management, TVC coordination, building a new Shopify website, creating automations to improve receiving user feedback as well as registering product warranties, and finally creating trade event merchandise and promotional material.

Freelance Photography, Commercial Video and Graphic Design