Jonathan Rader Email & Phone Number

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Responsible for high level of collaboration and development of relationship with McLane account at all levels during tenure as Team Leader. Ensuring annual sales goals are exceeded by utilization of syndicated tools, product assortment optimization and merchandising tactics while working within assigned trade budgets. Orchestrate strategic sales and business plans and coordinate promotions with McLane Company and Wrigley/MWC internal sales teams (Walmart, Target, K-Mart, Family $, Walgreens). Lead business relationship between MWC indirect sales teams and McLane, leveraging account and internal cross functional partners to achieve sales volume and service goals. Proactively solved customer opportunity by working collaboratively with cross functional teams including operations, accounting, brand teams and demand planning that transitioned packaging enhancement avoiding service level interruptions, ensuring out stocks and distribution voids were minimized. Developed and implemented quarterly forecasting review process with McLane regarding volume and promotional activity that increased forecast accuracy from 85% to 92%.  Lead team in presentation and score-carding development for review of Top-to-Top meetings with McLane’s senior management, buyers and Wrigley senior management constituents that resulted in increased accountability and a mutually beneficial partnership. Developed schematic review and product purchase process reducing customer returns 43.6% ($1.9MM) in first year and consistently maintained annual returns and reclamations at 0.3% of sales or less vs. 1% industry standard.

Effective management of largest account, 7- Eleven. Built strong customer relationships and rapport with senior management, category managers and buyers that led to sales increases. Leveraged core competencies with C-store team that effectively utilized sharing knowledge, cooperation, motivation and detailed communication plans for execution of sales strategies and tactics. Drove sales on total portfolio that resulted in double digit sales growth and a 3% increase in market share on total business that resulted in a 55% market share and $2.5M increase in POS. Successfully managed year over year budgets including budget management and deduction/audit resolution. Achieved product distribution of two incremental Extra® OPP products in spring 2004 that delivered $0.50M in GSV. Secured placement of the first Wrigley promotional displays, which increased company revenues by $0.585M and led to a 2.4% increase. Created first cross category sales and sampling program supported by promotional displays and open stock product, increasing company revenue by $0.60M.

Motivated broker team providing strategic and tactical direction for 19 brokers responsible for sales volume achievement across C-store retailers through McLane Company, Military sales channel and Value Trade channel. Achieved sales increases of 30% through McLane and 28% through Military delivering ~ $2.5MM in additional revenue in one year by expanding promotional and base volume through distribution. Increased value trade channel sales 52.8 % in single year, contributing ~$2MM in increased sales by working with brand team to create new pack types optimizing price points, increasing distribution in Big Lots and $0.99 Only stores, and creating new display formats to maximize promotional effectiveness. Developed new C-Store rebate program that incented accounts based on number of sku’s, which contributed to overall sales growth.