Leading a diverse team of strategists across the New York and Atlanta offices for clients ranging financial services, technology, retail and travel.

Lead, manage and aim to inspire a team of planners building customer engagement strategies across a diverse range of clients from CPG to B2B, travel to consumer electronics.Guided by a belief in bridging the gap between data and creativity and striving to create customer-centric, data-driven experiences make brands more meaningful and central to people's lives.

Lead engagement planner on British Airways’ North American business responsible for loyalty programs, retail campaigns and premium products covering social, mobile and .com channels. Working hand in hand with client, analytics and marketing strategy teams to uncover insights about North American business, leisure and VFR (visiting friends and family) travelers that inspire creative ideas.Instrumental role in building and training global planning network in the use of proprietary OgilvyOne engagement planning tools.Manage a team of planners responsible for engagement planning on a diverse mix of businesses (Philips, WeightWatchers, Carhartt).

Integrated communications planning on global B2B Fortune 100 brand. Specialized in Digital Strategy incorporating social and mobile channels.Responsible for the development of marketing strategies for clients’ digital channels. Led numerous types of strategy projects including informational and transactional site re-launches, product development, campaign launches, customer acquisition, online loyalty programs, social media strategy & management, site consolidation, globalization and governance. Worked with clients such as UPS, British Airways, American Express and Coca-Cola.

Selected for WPP’s prestigious fellowship program, a multi-disciplinary, marketing program that recruits globally and places Fellows in one-year rotations within WPP’s international businesses, working with senior executive mentors from WPP. Gained invaluable marketing experience in London, Hong Kong and New York City.

Media strategy and implementation across nine different luxury client divisions deepening experience of the luxury market (especially fashion, watches, fine jewellery, fragrance & beauty). Working partnership on major new brand launch and boutique openings with WPP creative shops Johannes Leonardo and Schematic. Sideline projects with MEC Entertainment developing branded content platforms for fragrances. Ethnographic research identifying prospects with African American and Hispanic consumers.

Strategic planning for large Casino, Entertainment and Hospitality brand based in Macau, China. Built a luxury practice specializing in cultural attitudes to luxury across India, China, Korea and Japan. Thought leadership in industry publications on digital trends in ASEAN, the developing Southeast Asian nations. Developed expertise in alternative medicine and Chinese Traditional Medicine.Worked on the planning team that won Shangri-La Hotels & Resorts pitch. Responsible for the day-to-day management and operation of Team LVS/WPP, agency agnostic partnership for Las Vegas Sands Corp., incorporating twelve WPP agencies from multiple disciplines (including OgilvyOne, JWT, Mindshare, RI, Fitch, Landor). This hybrid role also involved defining and redefining brand architecture for multiple brands based in Macau and Singapore across diverse industry sectors (Gaming, Hospitality, F&B, Entertainment, MICE).

Brand tracking and equity studies for multiple CPG clients. Specialized in copy testing techniques and benchmark analysis and versed in both qualitative and quantitative methodologies.Specialized in brand tracking and creative research in several fields, banking (Nationwide), FMCG (Unilever), healthcare (GSK), and telecoms (BT). Gained deep understanding of brand equity analysis and qualitative and quantitative research. Bespoke project investigating the power of music which served as the foundation of BrandAmp, a joint venture consultancy between WPP’s Mediacom and Universal Music Group.