Jonathan Schroeder Email & Phone Number

Washington Dc-Baltimore Area

Manages digital communications including storytelling strategy, editorial calendar, website management, and email communications for one of the DC region’s largest local philanthropic funders. Supports The Community Foundation’s investments and mission to close the region’s racial wealth gap by providing coverage and narrative building around ongoing events and strategic priorities.

Washington Dc-Baltimore Area

-Participated in and facilitated execution of Brand Refresh-Developed strategic messaging around the organization's strategic vision-Provided coverage and messaging support around community initiatives and special events-Developed and Executed Storytelling and Social Media Strategy; Increased LinkedIn Followers by +50% over 2 years.

Alexandria, Virginia

United Community is one of the oldest non-profits in Fairfax County, with 50+ years of service in the Richmond Hwy corridor. Their goal is to end multigenerational poverty; not just in the Route 1/Mt. Vernon area, but throughout the region. Their programs provide food assistance, family support, vocational training, and language/citizenship classes for those who need it most. As the Media and Communications Manager, some of my biggest projects include:-Coordinating Communications and Digital Fundraising Efforts During COVID-19 Pandemic including:---Working with executive leadership and board members to craft communications strategies across the community and the agency in support of the agency's objectives and broader mission. --Strengthening relationships within the agency and community to facilitate content production and exposure. ---Producing and maintaining regular visual and written content for agency website, social media platforms, e-mail marketing, and internal communications -- Ex. Increased Facebook Following by 23% over 9 months, raised $20,000+ in Facebook donations over 3 months during COVID-19 crisis ---Coordinating and providing media coverage for major events, drafting press releases, and establishing relations with other external partners/stakeholders ---Designing and executing online fundraising campaigns --Ex. Raised $40,000 for COVID-19 Relief through multi-media #GivingThanksWeek Campaign; was part of a team that increased annual organizational fundraising by 20%

Mt. Vernon, Virginia

As the Development Associate, I provided critical support for fundraising initiatives, including strategic communications, donor stewardship and event planning. Some of biggest projects included:-Coordinated four major events that raised a combined $200,000+ for the organization within the first 6 months on the job. Key responsibilities included coordinating event logistics, managing invitation and RSVP lists, revenue tracking, and donor recognition.-Drafted critical documents that are still in use throughout the agency, including the Brand FAQs document (attached), Donor Thank You Letters, Communications Strategy briefs, and other key messaging. -Wrote and coordinated production of traditional 5,000 piece mailers for Spring Appeal and Year-End Fundraising campaigns.-Researched and coordinated production of re-branded stationary, signage, and giveaway materials

Crystal City

I supported the Campaign/Donations team at Army Emergency Relief (AER). AER is a non-profit that is dedicated to providing financial aid for soldiers. -Processed $50,000+ in donations using NetForum and generated/distributed Thank You Letters to each donor (within the first week on the job)-Helped process a massive mailer survey that was distributed to AER donors. -Compiled a list of 70+ potential corporate donors from a number prominent "military-friendly" companies and prepared information packets for each executive. -Drafted messaging for key stakeholders including the Chief of Staff of the Army and other potential corporate donors. -Managed the weekly generation and distribution of 200+ Thank You Letters for donors.

Mclean, Va

• Analyzed social and traditional media content for major social listening accounts• On a daily basis, coded and processed 200+ Twitter and Facebook posts related to client’s competitors(Note: This was a Temporary Position, procured through Palmer Staffing. After two months, I concluded my assignment due to corporate constraints and a lack of work on one of the accounts.)

Provo, Utah Area

The College of Nursing is one of the most prestigious and competitive programs at BYU. I worked as a PR Assistant in the Dean's Office. As part of my job, I helped maintain and produce content for the College FB, Twitter, Instagram, YouTube, and Blog. My goal was to facilitate and improve donor, student, alumni and faculty relations. I also provided strategic and logistical support for any public relations campaigns undertaken by the Dean's office/College of Nursing. Below are some the main things I accomplished while I was there.• Crafted and executed strategic plan for a nationwide alumni event targeting 6,000+ alumni at 40 locations• Planned and implemented social media campaign that increased reach and engagement on College social media platforms by more than 45 percent• Assisted with content creation and social media management for College blog and social media platforms

Provo, Utah Area

Worked as an Account Executive in a newly-formed, student-run PR firm. Oversaw a team of five public relations students. Our client was BYU Vocal Point, a well-known acapella group with a 27-year history (including an appearance on NBC's "The Sing-off" in 2011). Our goal was to help Vocal Point become an internationally recognized brand and strengthen media relations with key influencers and fans. Since we are a new firm, we also had to do a lot of our own contract/deliverable negotiations directly with the client, which was an invaluable experience. Below are some statistics from our efforts supporting Vocal Point's YouTube video release• Provided strategic marketing for a campaign that generated 500K+ views for Vocal Point’s“The Greatest Showman” music video within one week. Within 2 months, the video had 2M views and one perfectly choreographed copycat video made by a random HS in the Phillipines (see attached links).• Created social media strategies that increased Vocal Point Instagram reach by 700 followers within six weeks; Twitter Impressions increased by 87 percent during the same time frame

Provo, Utah Area

Wrote and co-produced more than 20 radio weekly segments for NPR-style guest talk show. Acted as liaison for major international broadcasting organization, scheduling and coordinating phone interviews with guest experts. Generated more than 5,000 social media impressions promoting show segments on Twitter

Mclean, Virginia

Organized training sessions for stakeholders involved in evacuation drills. Helped coordinate evacuation of +1000 employees at worksite. Provided situational monitoring for potential risks that could impact the firm. Documented recovery efforts following the loss of a firm facility. Conducted After Action Review (AAR) with affected stakeholders to evaluate response efforts.Compiled extensive inventory of +600 program documents and emergency plans to streamline team operations. Created and managed Team Sharepoint Calendar to coordinate activities, track upcoming deliverables, and monitor high profile firm events

Provo, Utah

Supported the BYU Athletic Department performing necessary tasks to help the Basketball, Softball, and Baseball teams. Assisted performing inventory of gear to be issued to athletes.

Mclean, Virginia

Supported the Business Assurance Team (BAO); a team tasked with crisis and emergency management for Booz Allen. Supported Emergency Manager to conduct firm-wide alert notification exercise and raise staff awareness of the firm’s emergency alert system. Provided ongoing situational monitoring for several active incidents that had potential impacts to staff safety and business operations. Supported the development and implementation of business continuity trainings for the firm’s HR, Law, and Ethics departments. Managed data pertaining to 100+ locations and 23,000 employees in the firm

Mclean, Virginia

Organized and managed patient's data, incoming and processing prescriptions for the company. Provided Customer Service and customer outreach. Researched potential markets to increase the pharmacy's business

Alexandria, Virginia

Helped maintain and keep track of inventory in the store. Provided Customer Service and looked after general store maintenance.

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication, 3.7 Gpa

Activities and Societies: BYU Symphonic Orchestra PRSSA

High School, Full International Baccalaureate Candidate, 4.2 Gpa

Activities and Societies: Orchestra, Drama, Academic Team, National Honor SocietyFull IB Diploma Student