Jonathan Smith

Jonathan Smith Email and Phone Number

Executive Creative Director @ Toronto, ON, CA
Toronto, ON, CA
Jonathan Smith's Location
Greater Toronto Area, Canada, Canada
Jonathan Smith's Contact Details

Jonathan Smith work email

Jonathan Smith personal email

n/a
About Jonathan Smith

If this were Call of Duty, I’d have to say I’ve seen my share of action in advertising. 3 Countries. 4 tours of WPP. 2 tours of TBWA. 2 tours of SidLee. And, most recently, almost 5 years at Zulu Alpha Kilo. This does not account for my time spent at agencies like Network BBDO, Cundari and a host of other agencies you may not have heard of in Canada. My experience also encompasses a really broad range of disciplines. That’s why this vet has meddled and medalled in everything from direct, digital and social to good old-fashioned TV, radio and print on both sides of the AtlanticI have over 20 years of experience as a creative leader and mentor working with diverse clients across multiple sectors. I am passionate about creating impactful and innovative campaigns that span across traditional, social, digital, and direct channels. Won multiple awards for creative writing, and been featured in AdWeek's top 10 lists for TV, digital, and OOH impact award ads. I have also been invited as a guest speaker at various events, universities and portfolio nights, sharing my insights and advice with aspiring creatives.

Jonathan Smith's Current Company Details
Freelance/Full Time

Freelance/Full Time

Executive Creative Director
Toronto, ON, CA
Jonathan Smith Work Experience Details
  • Freelance/Full Time
    Executive Creative Director
    Freelance/Full Time
    Toronto, On, Ca
  • Freelance/Full Time
    Creative Director
    Freelance/Full Time Nov 2023 - Present
  • Zulu Alpha Kilo Inc.
    Creative Director
    Zulu Alpha Kilo Inc. Mar 2019 - Nov 2023
    Toronto, Canada Area
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  • Freelance / Full Time
    Award Winning Creative Director
    Freelance / Full Time Oct 2018 - Mar 2019
    Toronto, Canada Area
    I believe that optimism can overcome just about any challenge. That added drop of optimism will not only fill your glass past half full, it will flood in all the potential and all possibility the world has to offer.I’m married to the idea of doing things a little different. Heart, mind & soul. That’s because I’m inherently different. Probably just like you.www.jonathansmith.ca
  • Sid Lee
    Creative Director
    Sid Lee Feb 2018 - Oct 2018
    Toronto, Canada Area
    • Black Rock - Sid Lee's premier financial client
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  • Pigeon Brands
    Executive Creative Director
    Pigeon Brands Jul 2016 - Feb 2018
    • Vuse – USA’s Leading Vapor• Sleep Country’s Mattress-in-a-box Bloom + Ploom• IKEA – 40 years of Iconic design in Canada
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  • Cundari
    Group Creative Director
    Cundari Jun 2015 - Jul 2016
    The clients I was most responsible for were BMW, Meridian and Maple Leaf brands.• Meridian Bank rebrand and fixed savings campaigns• Helped launch BMW M2 & 7 Series• Schneiders #1 digital + #feeditforward
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  • Young & Rubicam Canada & Blue Hive
    Creative Director
    Young & Rubicam Canada & Blue Hive May 2013 - Jun 2015
    Toronto
    My chief responsibility was Ford brand and retail. This was during the transition from Y&R to BlueHive.• Transitioned creative teams to Blue Hive from Y&R• Record sales and market share• Launched new F-150 and Mustang
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  • Tbwa\Worldwide
    Associate Creative Director
    Tbwa\Worldwide Jan 2011 - Apr 2013
    My main clients included Gatorade, Visa, Nissan USA & Canada.• Nissan Leaf and other Nissan campaigns• Numerous Visa and Gatorade campaigns• Petro Canada campaigns and current re-brand
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  • Sid Lee
    Senior Writer
    Sid Lee Jan 2010 - Jan 2011
    We pitched and won the entire Adidas – launching under the unified banner of All In. We also launched the adiZero performance shoes.• Helped win the global pitch for Adidas brands• Launched AdiZero lightweight performance shoes• Campaign to unify Adidas under the all in banner
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  • Colour
    Associate Creative Director
    Colour 2008 - 2010
    Managed the launch of IWK’s 100th anniversary.Conceived NSLC’s most successful promotion to date.Worked extensively on the Atlantic Lottery Corporation business.Developed green social media campaigns for Office Interiors, The Music Conservatory and A Musical Act of Green.
    View
  • Metropolitanrepublic
    Creative Director
    Metropolitanrepublic Jan 2008 - Dec 2008
    Joined ex-TBWA colleagues to continue to grow the fastest growing agency in South African history.Spearheaded Liberty Life rebranding aimed at stakeholders.Garnered greater recognition through award-winning work.Worked on the MTN FIFA [worldwide sponsor] rollout campaign.Rebrand of MonteCasino – South Africa’s largest single casino.
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  • Net#Work Bbdo
    Creative Director
    Net#Work Bbdo 2007 - 2008
    Oversaw the Nedbank Capital campaign complete with rebrand.Worked on the highly successful Youngblood5.co.za – SA’s first Social Media Grand Prix winner.Worked extensively on Nedbank Heroes – Nedbank’s new affinity program.Worked on various smaller projects including Cell C, Virgin Atlantic and more.Co-Wrote no.1 Gospel single for Thabo Mduli.
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  • Tbwa\ South Africa
    Senior Copywriter
    Tbwa\ South Africa Jan 2001 - Jan 2007
    Worked on a vast array of clients including BMW, MTN, Standard Bank, SASOL, SABC, Tiger Brands, SAFACT, KTM, Masterfoods, Pendorings and, my favourite, Reach for a Dream.Helped win the SASOL pitch in 2002 and produced the Pendoring awards campaign.Award success in SABC, SAFACT, Masterfoods, Reach for a Dream, Tiger Brands, BMW and more.Client success- South Africa's most successful credit card campaign for Standard Bank.Other key successes ­ BMW, Reach for a Dream, SABC, SASOL, Tiger Brands.
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  • Leo Burnett
    Senior Copywriter
    Leo Burnett Jan 1999 - Jan 2001
    Won the Look & Listen business and helped reposition entirely.Worked on SABC, 5fm and Radio Active accounts.Helped win the Chicken Licken business and worked on new strategies and more.National Brands, Eurocopter and more key accounts.
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  • Ogilvy & Mather
    Senior Writer
    Ogilvy & Mather Jan 1996 - Jan 1999
    • Moved from Junior to senior writer during my stay.• Helped grow Promotional Campaigns from a 4 person shop into a team of 40 plus.• Worked on Netbank, SAB, Sun International, M-NET, KTV and helped win the KFC business.• Worked at Ogilvy Direct initially and then transitioned to promotional campaigns after on year.
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  • Lintas
    Copywriter
    Lintas Jan 1995 - Jan 1996
    Was recruited from my College in South Africa to work in Namibia. Clients included Coca-Cola, Mnet, Mtel, Namibia Post, First National Bank, the International Development Corporation, WoolWorths, Casino Namibia and, not to show my age, a pager company.
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Jonathan Smith Skills

Digital Strategy Advertising Creative Strategy Social Media Creative Direction Social Media Marketing Integrated Marketing Strategy Television Outdoor Advertising Brand Development Art Direction Interactive Advertising Strategic Planning Swat Radio Advertising Copywriting Marketing Strategy Digital Marketing Swot Analysis Direct Mail Concept Development Direct Marketing Corporate Branding Relationship Marketing Brand Architecture Online Advertising Digital Media Interactive Marketing Corporate Identity Email Marketing Mobile Marketing Interaction Design Typography Online Marketing Logo Design Content Strategy Digital Video Radio Communication Social Media Advertising

Jonathan Smith Education Details

Frequently Asked Questions about Jonathan Smith

What company does Jonathan Smith work for?

Jonathan Smith works for Freelance/full Time

What is Jonathan Smith's role at the current company?

Jonathan Smith's current role is Executive Creative Director.

What is Jonathan Smith's email address?

Jonathan Smith's email address is js****@****mith.ca

What schools did Jonathan Smith attend?

Jonathan Smith attended Aaa School Of Advertising, Iaa International.

What are some of Jonathan Smith's interests?

Jonathan Smith has interest in Nope, Reading And Righting, You Read It Right The First Time.

What skills is Jonathan Smith known for?

Jonathan Smith has skills like Digital Strategy, Advertising, Creative Strategy, Social Media, Creative Direction, Social Media Marketing, Integrated Marketing, Strategy, Television, Outdoor Advertising, Brand Development, Art Direction.

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