Jonathan Smith Email & Phone Number

Toronto, ON, CA

Toronto, Canada Area

Toronto, Canada Area

I believe that optimism can overcome just about any challenge. That added drop of optimism will not only fill your glass past half full, it will flood in all the potential and all possibility the world has to offer.I’m married to the idea of doing things a little different. Heart, mind & soul. That’s because I’m inherently different. Probably just like.

Toronto, Canada Area

• Black Rock - Sid Lee's premier financial client

• Vuse – USA’s Leading Vapor
• Sleep Country’s Mattress-in-a-box Bloom + Ploom
• IKEA – 40 years of Iconic design in Canada

• The clients I was most responsible for were BMW, Meridian and Maple Leaf brands.
• Meridian Bank rebrand and fixed savings campaigns
• Helped launch BMW M2 & 7 Series
• Schneiders #1 digital + #feeditforward

Toronto

• My chief responsibility was Ford brand and retail. This was during the transition from Y&R to BlueHive.
• Transitioned creative teams to Blue Hive from Y&R
• Record sales and market share
• Launched new F-150 and Mustang

• My main clients included Gatorade, Visa, Nissan USA & Canada.
• Nissan Leaf and other Nissan campaigns
• Numerous Visa and Gatorade campaigns
• Petro Canada campaigns and current re-brand

• We pitched and won the entire Adidas – launching under the unified banner of All In. We also launched the adiZero performance shoes.
• Helped win the global pitch for Adidas brands
• Launched AdiZero lightweight performance shoes
• Campaign to unify Adidas under the all in banner

Managed the launch of IWK’s 100th anniversary.Conceived NSLC’s most successful promotion to date.Worked extensively on the Atlantic Lottery Corporation business.Developed green social media campaigns for Office Interiors, The Music Conservatory and A Musical Act of Green.

Joined ex-TBWA colleagues to continue to grow the fastest growing agency in South African history.Spearheaded Liberty Life rebranding aimed at stakeholders.Garnered greater recognition through award-winning work.Worked on the MTN FIFA [worldwide sponsor] rollout campaign.Rebrand of MonteCasino – South Africa’s largest single casino.

Oversaw the Nedbank Capital campaign complete with rebrand.Worked on the highly successful Youngblood5.co.za – SA’s first Social Media Grand Prix winner.Worked extensively on Nedbank Heroes – Nedbank’s new affinity program.Worked on various smaller projects including Cell C, Virgin Atlantic and more.Co-Wrote no.1 Gospel single for Thabo Mduli.

Worked on a vast array of clients including BMW, MTN, Standard Bank, SASOL, SABC, Tiger Brands, SAFACT, KTM, Masterfoods, Pendorings and, my favourite, Reach for a Dream.Helped win the SASOL pitch in 2002 and produced the Pendoring awards campaign.Award success in SABC, SAFACT, Masterfoods, Reach for a Dream, Tiger Brands, BMW and more.Client success.

Won the Look & Listen business and helped reposition entirely.Worked on SABC, 5fm and Radio Active accounts.Helped win the Chicken Licken business and worked on new strategies and more.National Brands, Eurocopter and more key accounts.

• Moved from Junior to senior writer during my stay.
• Helped grow Promotional Campaigns from a 4 person shop into a team of 40 plus.
• Worked on Netbank, SAB, Sun International, M-NET, KTV and helped win the KFC business.
• Worked at Ogilvy Direct initially and then transitioned to promotional campaigns after on year.

Was recruited from my College in South Africa to work in Namibia. Clients included Coca-Cola, Mnet, Mtel, Namibia Post, First National Bank, the International Development Corporation, WoolWorths, Casino Namibia and, not to show my age, a pager company.

Copywriting

Activities and Societies: Wits Rugby BlackJack croupier

Advertising Diploma; Aaa School Of, Advertising