Engagement Director
New Bern, North Carolina, United States
- Manage all online engagement platforms: websites, streams, mobile apps & ‘VIP’ database- Produce monthly analytic reports for all platforms for leadership review - Study analytics to make data-driven choices and optimize local digital strategy- Partner with the on-air talent to create photo, video and interactive content for the local community daily across the site, mobile platforms and social media- Provide consistent training, coaching and education for our on-air talent on the latest internet trends (ex: Facebook posting strategy or strategies for search engine optimization) and educate staff on company policies (ex: copyright law and digital requirements).- Design/create sales materials including but not limited to; sales packages, logos, graphic design and video shooting/editing- Oversee all live events including but not limited to; planning, organizing, budgeting, orchestrating and recapping- Coordinate and facilitate all out reaching marketing, TV, print, billboard, digital, social and email