Jonathan Valerio Email & Phone Number

United States

• Oversee media planning, development, and execution of integrated strategic media plans for YAAMAVA RESORT & CASINO property, PALMS CASINO & RESORT (Las Vegas) property, and SAN MANUEL TRIBAL GOVERNMENT Operations, that helped drive top-of-mind awareness No. 1 brand awareness/recall and foot traffic within the Los Angeles, Las Vegas, and ancillary markets.• Coordinate marketing, media, & creative efforts with partner media ad agencies, creative agencies, and multi-cultural agencies.• Oversee combined annual multi-million dollar media budget and provide reporting to executive and financial stakeholders.• Oversee and lead a team of senior and junior media planners / buyers that includes hiring, training, and retention. • Leverage media vendor relationships and media buy campaigns to support earned media (PR) initiatives and create earned media (PR) opportunities that include TV and radio on-air interviews/features for YAAMAVA CASINO/RESORT, PALMS CASINO/RESORT and SAN MANUEL TRIBAL OPERATIONS, entertainment and celebrity appearances, and value added listings and features in print publications and newspapers.• Track and analyze competitive casino ad industry spend of $50M+ and provide strategic reports for placement.

Highland, Ca

PROFESSIONAL EXPERIENCE HIGHLIGHTS:• Planning, Development, and execution of strategic media plans for San Manuel Casino that helped achieve No. 1 brand awareness/recall within the Los Angeles market and ancillary markets.• Execution of over $10M+ in annual broadcast media ads in various Southwest media markets (Los Angeles, Riverside-San Bernardino, Las Vegas, Phoenix, Fresno, Visalia-Hanford, Bakersfield, Palm Springs, Lancaster, Oxnard/Ventura) that includes broadcast TV, cable TV, terrestrial radio, online radio, print, online websites, out-of-home (outdoor), and new media.• Implement and oversee multi-million dollar strategic annual OOH (outdoor advertising) media campaign (150+ OOH units) in 10 markets/3 states.• Leverage business network and manage vendor relationships to achieve 25% to 50% ad expenditures below market costs on annual basis.• Project manager/event lead on 60+ onsite promotions that includes the creation, integration, and implementation of the promotions in conjunction with the advertising plan.• Research, preparation, and presentation of media plans to senior/executive management and Company Owners for approval.• Track, maintain, and oversee annual advertising budget of $10+ million dollars.• Negotiate and oversee annual advertising (OOH)(Outdoor, Print) contracts ranging from $50k - $2+ million.• Track and analyze casino industry spend of $50M+ and provide strategic reports for use in countering competitive placement.• Lead and train team of three junior staff members in the planning, development, and execution of strategic media plans.

• Creation, development, and execution of strategic media plans and entertainment media plans that helped achieve No. 1 brand awareness/recall within the Los Angeles market and ancillary markets and ticket sales to entertainment shows.• Execution of over $10M+ in annual broadcast media ads in media markets (Los Angeles, Riverside-San Bernardino that includes broadcast TV, cable TV, terrestrial radio, print, online websites, out-of-home (outdoor), and new media.• Leverage business vendor relationships and media buy campaigns to achieve 25% to 50% ad expenditures below market costs on annual basis.• Project manager/event planning lead on onsite promotions that includes the creation, integration, and implementation of the promotions in conjunction with the advertising and media plan.• Research, preparation, and presentation of media plans to management• Track, maintain, and oversee annual advertising budget of over $10+ million dollars.• Oversee, negotiate, & manage 10+ annual data services contracts including Nielsen, Numerator, Media Monitors, Geopath.

Highland, California, United States

• Coordinated media assets and deliverables with the in-house production team to ensure on-time execution of media ad campaigns. • Helped monitor the execution of ongoing traditional and digital media campaigns to ensure campaign performance delivery.• Worked with the in house media team (traditional & digital) to review, reconcile, and approve high volume of monthly media invoices.• Served as the primary administrative liaison for the media team as it relates to purchasing, finance, accounting, and legal issues in support of all tactical media placements and purchasing.• Provided assistance to the media team to develop tactical media plans by helping to pull market research.

Tampa/St. Petersburg, Florida Area

PROFESSIONAL EXPERIENCE HIGHLIGHTS:• Assist helping develop and ensure the optimization and success of the company’s online advertising campaigns.• Locate and research new Internet sites for possible new advertising venues and assist in negotiations of advertising ad rates.• Setup new advertising campaigns and monitor results to gauge effectiveness of the campaigns.• Develop new Internet advertising slogans, banners and text link reads for use in advertising campaigns.

Indianapolis, Indiana Area

PROFESSIONAL EXPERIENCE HIGHLIGHTS:• Support to the purchasing manager and buyer including review and approval of purchase orders, issuing PO#s to vendors, reconciling A/P invoices against outstanding POs, managing and planning raw materials inventory with branch managers, and assisting with buying/negotiating process with new or potential vendors.• Reviewed, approved, and issued purchase order numbers for 52 branch nationwide offices. • Managed inventory of raw materials for 52 branch offices, including research and reconciliation of material variances. • Researched and reconciled outstanding accounts payable invoices against purchase orders.• Worked with company’s vendors to investigate and reconcile closed accounts or delinquent accounts• Monitored and enforced compliance of all purchasing policies and procedures for 52 nationwide branch offices.

Bachelor Of Arts - Ba, Business, Management, Marketing, And Related Support Services, A

Bachelor Of Arts - Ba, Business, Management, Marketing, And Related Support Services