Jonathan Beh Email & Phone Number

Shanghai, China

Matterkind is a New Addressable Media Activation Solution From IPG, Redefining Optimization by Putting Consumer Experiences First. Digital Transformation & Consultancy.

Shanghai City, China

Programmatic buying arm for IPGMediabrands (UM, Reprise and Initiative)

Shanghai City, China

Responsible in the strengthening of the Performics China operation with 4 key missions: -First and foremost, to support in delivering the P&L. The second mission will be to ensure team development in-line with the vision that exists, to help further develop, fine-tune and craft. Ensuring that Performics continues to evolve from a Search Agency to a full, well-rounded Performance Marketing Agency. Performics has already started doing so but needs to deepen and accelerate especially in the fields of programmatic, e-commerce and Analytics.The third aspect is client servicing. Being hands-on and strongly implicated in client servicing to deliver un-rivaled client satisfaction.Final mission, developing usage and development of tools and products with a strong emphasis on Programmatic and data.

Shanghai City, China

Leading Mindshare China across performance media, and will manage the SEM, SEO and performance marketing teams.

London, United Kingdom

Paid and organic search and the ability to integrate the both.

Responsible to integrate both paid and organic search for the team. Define SEM strategy across both PPC & SEO, ensuring strategy carried out effectively across client's products and business goals be it driving brand awareness, delivering sales at the same time minimising sales and maximising ROI.Translating the SEM strategy into an effective plan with clear measures of success. Paid and organic search training for internal Mindshare team members and the client. Responsible in running and presenting in the SEO educational programme (Digital Academy) for the LG client. Setting & managing required budgets and targets against the Search channel. Relationship building and development with clients through weekly conference call meetings, face to face meetings and client's outing. Managed video Ads and video distribution digital activities for a recently launched smartphone campaign. Ability to perform paid and organic search project costing.Manage and develop team into high performance and career driven individuals

Paid and organic search

SEO specialist with PPC knowledge in the Vizeum UK agency. Responsible in new SEO business development by analysing opportunity within the existing paid search account. Keeping up to date with the latest search industry trend/engine algorithm change. Acting as the thought leader for Vizeum in new developments for SEO and actively researching, testing and proposing new approaches to improve search engine visibility for clients. Visibility improvement could be client's website organic listing and digital assets distribution (i.e. video, images, pdf and white paper) to dominate the universal landscape. Build required SEO & PPC plans to support campaign objectives. Be it always-on or ad-hoc paid search campaigns to SEO link building activities. Advice clients (marketing manager) on required delivery plans and timelines to feed into wider planning function. For instance, the alignment of search leveraged PR with new product launch which resulted client's brand to achieve visibility organically on specific keyword. Forecasting of budgets, targets and ROIs of PPC & SEO channels into plans with ongoing support and learning fed back into the planning process throughout the campaign lifecycle. Key strengths include optimising paid search campaigns on a daily basis.Knowledge using analytics tool (i.e. Google Analytics and Omniture). Manage all tracking and tagging requirements for the channelsOrganic digital assets optimisation and seeding campaign.Involved and won the SEO pitch for the Panasonic and Teletext Holidays business.

paid and organic search

Experienced in using analytic tools and ad-serving tool, i.e. Google Analytics, Double Clicks and Bluestreak, which responsibilities include setting up and coordinating tracking for paid search campaigns across multiple markets website and integrating the tracking tools (DFA) with company's in house bidding tool. Carried out daily, weekly, quarterly or end of campaign reporting to client. Good understanding in Asia Paid Search market, i.e. Baidu Paid Search in China.; Undertaking data cleansing by liaising with the data owners, identifying the types of data required and uploading any missing data. Setting up web based menus and hyperlinks to enable user access to the data using CSS and HTML. Performing System Administration task, to provide support for Metronet database users, and to grant access and setting permissions level.

Managing database transfer from the old CMS system to a new Sharepoint system.

Participated in trade fairs around UK and other European markets, developing strong communication skills, marketing skills and sales techniques, especially in B2B sales.Contact potential clients to promote Pewter Art's products, innovative in sales pitch to suit different customers, i.e. suggesting what kind of Corporate Gifts will be suitable for certain event. Organise marketing campaign for trade shows and also Internet marketing campaign i.e. PPC, Google Adwords.Established a new and fully e-Commerce Website for the company and improve the company e-Commerce sales by optimising the company's website in the search engine. Set up a database to store company's customer details and analysing customer's buying trend. Maintain good communication with suppliers from the UK and Far East Asia as well as good clients' relationship. Link building to strengthen website domain's credibility; articles creation and submission, blogger outreach, blogs commenting, reach out to webmasters.

Web design and developingDatabase creation - MySQLeCommerce facility setup

Education record

Shenley Court School & 6th Form Centre, Birmingham Overall A-Level and GCSEs result: Pass with Credit

Ecommerce Engineering (Meng), Ecommerce, Programming, Business Fundamental & Marketing

Programming: - - Web programming; PHP, HTML, JavaScript - Java, C, C++, Matlab

Master Of Engineering (Meng), Ecommerce Engineering