Michelle Cheng Email & Phone Number

United States

New York, New York, United States

Philadelphia, Pennsylvania, United States

• Assisted in a website redesign for a fine artist based in Philadelphia, PA
• Documented current website hierarchy and contents, analyze performance metrics, researched potential website platforms based on client criteria, and provided recommendations for improvements
• Developed prototype website; market research indicated a significant preference for the revamped site
• Expected benefits included exposure to client artwork, increased sales, and improved online presence

New York, New York, United States

• Trained on Reprise’s full portfolio of Digital Marketing offerings with a concentration in Paid Social
• Achieved proficiency leveraging Asana, Reprise Digital's core system supporting the organization's workflow
• Worked cross-functionally with all levels of corporate leadership including SVP and VPs of Paid Social, Social Media Strategy, and Partnership Strategy Teams
• Successfully completed training rotations across several organizational functions to gain a clear understanding of how each team works in partnership to achieve the corporate vision and goals
• Trained in all aspects of the end-to-end Ad Campaign creation, delivery, and impact assessments
• Successfully created and delivered, a fully integrated marketing campaign for a commercial franchise

Summit, New Jersey, United States

• Trained and managed team members to understand their roles and responsibilities to meet the needs of all customers
• Responsible for opening and closing store as well as balancing cash drawer

• Description: CAMathorthies is a company that produces educational apps based on children’s stories for children 3-7 years old.
• Developed and executed social media marketing strategies
• Designed and developed products for promotional strategies
• Performed ongoing market research on potential customers in the education industry

• Selected as one of 15 students from 100+ applicants to join the Red Fuse Digital Natives Summer Marketing intern program
• Developed, collaborated, and presented various campaigns using Google Slides for Colgate Palmolive
• Completed leadership and presentation workshop

Bachelor Of Science - Bs, Marketing And Operations Management

Activities and Societies: Asian Pacific American Student Association (APSA)

Education record

Activities and Societies: Chatham High School Volleyball Team (Grades 9-12), Advanced Placement Economics Micro and Macro, Advanced.