Vice President, Content Director
CurrentI lead NYCEDC's Marketing content team in creating clear, compelling, audience-first content to advance the organization's work for New Yorkers and the city's economy. We work to ensure that the right message lives on the right channel to reach the right people. We partner with teams and advise on what we know best, while learning about what they know best to help achieve the objective at-hand.In the end, this turns into web & email content, social, ads, integrated campaigns… Show more I lead NYCEDC's Marketing content team in creating clear, compelling, audience-first content to advance the organization's work for New Yorkers and the city's economy. We work to ensure that the right message lives on the right channel to reach the right people. We partner with teams and advise on what we know best, while learning about what they know best to help achieve the objective at-hand.In the end, this turns into web & email content, social, ads, integrated campaigns, reports, brochures, posters, flyers, presentations, audio & video, digital screens, internal & executive comms, events... and whatever else we can think of to get the job done. Show less