Jonathan Berthold Email & Phone Number

Montreal, Quebec, Canada

• Grow revenue to Moz’s self-serve SaaS products, Moz Pro and Moz Local• Develop the SEO strategy for Moz.com, operational maturity of the function, and directing tactical execution• Explore the viability of new channels to contribute to profitable growth

Montreal, Quebec, Canada

• Leading product development to enable growth in lead generation division.• Overseeing the evolution of paid media & organic solutions • Improving, enhancing, and building new assets within the lead generation division's portfolio. • Building database marketing solutions & monetizing funnel-marketing strategies. • Developing analytics dashboards & forecasting models.• Supporting the agency's consulting division from a strategic capacity.

Montreal, Quebec, Canada

Led the development of the Customer Acquisition function, dedicated to building and monetizing owned media properties, the marketing channels necessary to support them, and growing owned data solutions. Presided over the PathIQ division, the lead generation branch of Plus Company.• Built the MaaS (marketing as a service) strategy for our owned mediaproperties and paid media channels• Conceptualized internal products to support performance marketing efforts, including custommarketing funnels, analytics reporting modules, forecasting models, and operations dashboards• Developed infrastructure to support both lead & call routing for lead generation• Supported business development efforts and due diligence in M&A discussions• Developed growth strategies within the Plus Company network to deliver lead-generation solutions• Implemented technical SEO and developing high-level content strategies to support client initiatives and organic growth for internal media properties• Integrated new processes related to revenue forecasting and P&L management

Montreal, Canada Area

• Directing the fulfillment process for all digital marketing programs, including the following: search engine optimization, PPC advertising & media buying, social media marketing & advertising, email remarketing, influencer marketing/blogger outreach, online PR, and content marketing. • Conducting market research and analysis to develop keyword optimization strategies by utilizing the following platfoms: Majestic SEO, SEMRush, and more.• Auditing existing websites/aiding in strategy development of new websites to implement SEO-friendly site structures. • Analyzing latest search trends to continuously optimize existing campaigns. • Developing strategic social media marketing programs and recommendations for clients, including the purchase of media on Facebook, Twitter, Instagram, YouTube, and LinkedIn. • Complement internal content marketing efforts by directing the blogging calendar.• Overseeing the strategy and purchasing of all internet media for advertising campaigns on various platforms, including but not limited to: Google AdWords, Bing Ads, Display Networks, Social, Contextual, and more. • Managing and optimizing lead generation campaigns to drive down overall cost-per-acquisition (CPA).• Developing the overall strategy to expand the Rank Media influencer marketing network across a myriad of verticals. • Analyzing opportunities to develop advertorial reviews for clients and increase overall brand awareness. • Preparing and implementing strategic email remarketing programs. • Utilizing platforms such as Asana & Harvest to developing and continuously optimize internal processes related to time management, task delegation, and operations management.• Actively training staff on the latest techniques in digital marketing.

Montreal, Quebec, Canada

• Purchasing and managing the data of internet media for advertising campaigns.• Communicating with clients and management regarding the progress of advertising campaigns.• Conducting research and analytical reporting for internet media as needed to• support and enhance the activities of advertising campaigns.• Managing the creative design and fulfillment process for advertising campaigns.• Developing social media marketing campaigns on behalf of clients - everything from calendar development to acquisition campaigns. • Exploring and analyzing new opportunities for business development.

Business-to-Business sales.

Bachelor Of Commerce, Marketing, 3.77 Graduation Gpa

Graduated with distinction.

Dec, Commerce