Established and led a human-centered design consultancy's innovation, research, strategy, and digital design business, driving over 90% of annual revenue. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽:• Developed company-wide innovation approach, frameworks, and methodologies• Facilitated myriad workshops on design thinking and innovation for clients and internal teams• Led 20+ innovation and design projects resulting in 50+ new-to-world products/services and 6… Show more Established and led a human-centered design consultancy's innovation, research, strategy, and digital design business, driving over 90% of annual revenue. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽:• Developed company-wide innovation approach, frameworks, and methodologies• Facilitated myriad workshops on design thinking and innovation for clients and internal teams• Led 20+ innovation and design projects resulting in 50+ new-to-world products/services and 6 patents𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:• Implemented mixed-methods research approaches, including ethnographic studies and jobs-to-be-done frameworks• Aligned research insights with business objectives to drive product and service innovations and significant ROI• Created and executed research and design strategies for diverse industries, including healthcare, insurance, financial, construction, CPG, and smart home technologies𝗣𝗿𝗼𝗱𝘂𝗰𝘁 & 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗗𝗲𝘀𝗶𝗴𝗻:• Oversaw design and development of 10+ web, mobile, and desktop applications• Led the strategy and development of the GE Cync Smart Home System, winning the 2021 IDEA Silver Award𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗺𝗽𝗮𝗰𝘁:• Generated $98M annual revenue and $32M annual profit for a client on less than $1M initial investment• Managed strategic partnerships with external contractors and vendors• Led business development efforts, securing projects with notable clients, including Cleveland Clinic, Moen, Canadian Tire, 1848 Ventures (Westfield Insurance), Wolters Kluwer, GE Lighting, Cuisinart, and Andover Companies Show less

Advised the team on the strategic direction, design, and execution of the context-aware retail and smart city enablement platform.

Led multidisciplinary teams in creating complex, large-scale digital applications and websites with a minimum client investment of $2.5M. Created experience strategies and designs that attract and support billions of interactions a year for Cisco, IBM, Adobe, Marriott Innovations, VF Corporation, Kraft, US Treasury, Federal Reserve, Nebraska Books, and State Farm, among others. • As the UX Lead for Rosetta Labs (innovation group), spearheaded research, strategy, and design of an… Show more Led multidisciplinary teams in creating complex, large-scale digital applications and websites with a minimum client investment of $2.5M. Created experience strategies and designs that attract and support billions of interactions a year for Cisco, IBM, Adobe, Marriott Innovations, VF Corporation, Kraft, US Treasury, Federal Reserve, Nebraska Books, and State Farm, among others. • As the UX Lead for Rosetta Labs (innovation group), spearheaded research, strategy, and design of an omnichannel retail platform, enhancing shopping experiences across myriad digital and physical touchpoints online and in-store• Delivered keynote addresses at industry conferences on human-centered design, technology, and innovation• Received Experience Award from Sitecore and Digital IQ Index: In the Company of Genius Award by L2 (now Gartner) for Kraft's recipe and eCommerce platforms Show less

Led the UX design, information architecture, and generative and evaluative user research. Clients included Cleveland Clinic, Medical Mutual, Sherwin Williams, Moen, Lebron James, COSE, Materion, and Parker Hannifin.• Published peer-reviewed paper on the future of mobile banking• Awarded Best Non-Profit and Best Faith-Based Website by the Web Marketing Association

• Led research, strategy, design, and development of interactive customer experiences via website, mobile, email, and applications.• Worked with a small team to modify (hack) a CX Platform (RightNow Technologies/Oracle) to support predictive marketing and behavior-driven dynamic content. • Designed and optimized user flows from search and advertising to desktop and mobile websites, focusing on lead capture and valuable analytics collection for M&A and IPO support services through… Show more • Led research, strategy, design, and development of interactive customer experiences via website, mobile, email, and applications.• Worked with a small team to modify (hack) a CX Platform (RightNow Technologies/Oracle) to support predictive marketing and behavior-driven dynamic content. • Designed and optimized user flows from search and advertising to desktop and mobile websites, focusing on lead capture and valuable analytics collection for M&A and IPO support services through iterative testing, refinement, and data-driven insights.• Nominee for the Edmond Stanley Award for the architecture, design, and development of a web application, Bowne Quote Information Communicator (BQIC). The application was fundamental in significantly reducing the billing cycle and optimizing cash flow. Show less