Jonathan Coles Email & Phone Number

Sydney, Nsw, Au

Sydney, Australia

Choice to Growth is a boutique strategy consultancy with a primary focus on:• Winning the customers’ choice • Competitive Advantage• Continuous business growthWe help clients maximise acquisition, retention and value growth by combining customer choice analytics, strategic modelling, and business management and marketing skills.Choice to Growth Business Development Workshops have been delivered to over 200 SMEs as part of AusIndustry Entrepreneurs Program.Choice to Growth consumer insights, strategy, and implementation coaching has been used by businesses across a wide range of categories - including travel, technology, aged care, manufacturing, wine & spirits, education, and mining.The founding Partners at Choice to Growth, Maria Lambides, Jonathan Coles and Iain Good have considerable experience across multiple categories, and simultaneously bridge the gap between research and strategy.

Sydney, Australia

Kindred was built to unlock the growth potential of boutique, craft and artisan food and drinks brands around the world. These are businesses from city and country, typically without an in-house marketing resource or formal marketing plan that are under-serviced by traditional marketing agencies that have models and pricing geared to bigger business.Since launch Kindred has worked with 70+ brands including: Archie Rose Distilling Co., Ardrossan Orchards, Organic Mountain, Wholegrain Milling Co., Dust Bakery, Bellwether Wines, True North, Vive Cooking School, Urban Winery Sydney, Cupitt's, Pietro Gallo, Cartel & Co, Bill's Organic Breads, Timboon Fine Ice Cream, Sofi Spritz. www.kindredstory.com

Sydney, Australia

Following 25+ years of corporate experience – it was time to take on the challenge of founding a Business and Brand consultancy.Combing proven frameworks, best practice from highly successful brands, and market insights to present client workshops on: • Value creation and brand leadership • Marketing optimisation • Customer experience and lifetime value creation • Balancing data & digital with meaning & emotion Clients I partnered with valued my ability to: • Convert consumer centricity into financial outcomes • Focus business on value vs price • Foster change through purpose and collaboration

Sydney, Australia

In this role I was part of the Senior Executive Team with accountability for Moët Hennessy's marketing and was therefore the primary contact at a regional and global level for all brand and consumer related matters. CollaborationI initiated and led a cross functional leadership team meeting 3x per year to co-create business direction and strategic solutions. Restructured and coach team to meet changing needs of marketing Digital StrategyDeveloped MHA e-commerce site (global first) Value Creation & Optimised Marketing StrategyI successfully managed value creation across 21 brands – including Moët & Chandon, Veuve Clicquot, Dom Perignon, Chandon - delivering annual revenue objective ($250M).

Sydney

In this role I managed the value creation across 20 brands delivering annual revenue valued at $200M. I successfully developed a Marketing team of 14 and played a pivotal role in business development, and crisis management. I also played a key role in ensuring the rapid transition into the business of two different Managing Directors for Moët Hennessy during this time.Key Achievements:- Significant value creation, achieving +120% profit growth- Created a marketing culture characterised by luxury brand thinking, strategic planning, collaboration and financial rigour.- Achieved exceptional consumer engagement, including – experiential, social media, digital transformation, PR, NPD, personalisation, CSR, 360 degree sponsorships.

Sydney, Australia

In this role I was part of the core leadership team who were accountable for the establishment of Moët Hennessy in Australia. This was a wonderful opportunity to be part of a start up business from the very beginning. We recruited the team and developed the vision, values and culture of the organisation.I was also accountable for the development and management of a Marketing Team of 6, including Senior Brand Managers, Assistant Brand Managers and Marketing Co-ordinators.Key Achievements:- Successfully built the Australian division from scratch (with core leadership team)- Delivered $120M sales - Successfully secured high investment for Belvedere Vodka as a global key market

Sydney, Australia

In this role I brand managed Dom Pérignon and Hennessy. My decision to join Swift & Moore was a strategic one, to position myself for the opportunity to be part of the luxury brand portfolio, Moët Hennessy. Key Achievements:- Developed innovative marketing plans to drive step change in brand performance with a variety of cultural demographics, including Asian consumers.- Invited to interview for Moët Hennessy Australia.

Sydney

My MBA experience encouraged me to join AC Nielsen to broaden my scope beyond premium and luxury to FMCG and category management.In this role I provided an insights led, strategic perspective and managed the Client Services Team. We partnered clients by delivering consumer and category leadership insights to FMCG organisations, including Reckitt Benckiser, Arnott's, Goodman Fielder and Cerebos.

Sydney, Australia

When Maxxium took over Remy-Australia in 1999, there was a significant shift in focus to Jim Beam. This presented me with a unique opportunity to investment in my professional development and further refine my strategic thinking skills by completing my Masters in Business.During this time I successfully contributed to 15 projects, working with 6 diverse groups of professionals from a variety of business environments, over an 11 month period.

Sydney, Australia

In this role I transformed the champagne and wine business delivering significant profit contribution growth, driven by innovative branding, experiential, PR and promotional solutions.Key Achievements:- Successful brand management of 10 champagne & brands, valued at $10M.- Transformed champagne & wine business, delivering a profit contribution growth increase >200% - Repositioned company winery, Blue Pyrenees Estate, and developed innovative marketing solutions, including the Krug Room.

London, United Kingdom & Brussels

In this role I managed airport duty-free outlets for this specialist luxury foods retailer, successfully developing 6 luxury food retail outlets and a Seafood and Champagne Bar for the London subsidiary of Caviar House.

Company Directors Course, (Gaicd)

Master Of Business Administration (M.B.A.)

Chartered Institute Of Marketing Diploma

Ba(Hons), Economics