Jonathan Coles

Jonathan Coles Email and Phone Number

Business Advisor | Exceptional Customer Value | Growth Acceleration | Team Alignment | Founder @ Premiumisation Partners
Jonathan Coles's Location
Greater Sydney Area, Australia
Jonathan Coles's Contact Details

Jonathan Coles work email

Jonathan Coles personal email

n/a
About Jonathan Coles

I am a passionate believer that creating EXCEPTIONAL CUSTOMER VALUE and TEAM ALIGNMENT is the pathway to long term success.For 30 years, I managed a range of luxury and FMCG brands, working in business development, sales & marketing roles, and developed the skills required to maximise value creation and minimise value destruction.Over 12 years’ senior management experience in LVMH – the world’s largest luxury group - instilled in me what it takes to continually generate an exceptional customer experience, competitive advantage, higher team performance, pricing power, and stronger financial returns.Eight years ago, I founded a business advisory service. Along with my business partner, and our network of specialists, we have created value growth for B2B and B2C businesses across a wide range of categories, including wellness, travel, manufacturing, technology, food & drinks, pharmaceutical, financial, and specialist retail. Partnering with start-ups, family-led organisations, and large corporates, we specialise in driving higher value growth by aligning teams to create:• CUSTOMER OBSESSION: Building a deep understanding of key customers, and what they value most.• PREMIUMISATION STRATEGY: Converting insight into succinct objectives that deliver the best value proposition, differentiation, and competitive advantage.• RAPID IMPLEMENTATION: Applying a 90 day cycle of continuous measurement, refinement, and creative solutions delivered by high performing teams.• EXCEPTIONAL EXPERIENCE: Consistently maximising value perception at every touchpoint - to acquire and retain the highest value customersI have an entrepreneurial spirit, and a responsible, ethical, and sustainable approach.I believe in continual learning and have an MBA and am a GAICD (Australian Institute of Company Directors), Accredited Family Business Association Advisor, and Mindshop Advisor.What does a great day feel like - making a difference, helping others achieve their potential, family time, culinary rewards, nature fix, wellness focus, positivity, laughter…If you are interested in exceptional value creation, please get in touch.

Jonathan Coles's Current Company Details

Business Advisor | Exceptional Customer Value | Growth Acceleration | Team Alignment | Founder @ Premiumisation Partners
Jonathan Coles Work Experience Details
  • Choice To Growth
    Partner
    Choice To Growth Jan 2017 - Jun 2021
    Sydney, Australia
    Choice to Growth is a boutique strategy consultancy with a primary focus on:• Winning the customers’ choice • Competitive Advantage• Continuous business growthWe help clients maximise acquisition, retention and value growth by combining customer choice analytics, strategic modelling, and business management and marketing skills.Choice to Growth Business Development Workshops have been delivered to over 200 SMEs as part of AusIndustry Entrepreneurs Program.Choice to Growth consumer insights, strategy, and implementation coaching has been used by businesses across a wide range of categories - including travel, technology, aged care, manufacturing, wine & spirits, education, and mining.The founding Partners at Choice to Growth, Maria Lambides, Jonathan Coles and Iain Good have considerable experience across multiple categories, and simultaneously bridge the gap between research and strategy.
  • Kindred
    Partner
    Kindred Jan 2019 - Jan 2021
    Sydney, Australia
    Kindred was built to unlock the growth potential of boutique, craft and artisan food and drinks brands around the world. These are businesses from city and country, typically without an in-house marketing resource or formal marketing plan that are under-serviced by traditional marketing agencies that have models and pricing geared to bigger business.Since launch Kindred has worked with 70+ brands including: Archie Rose Distilling Co., Ardrossan Orchards, Organic Mountain, Wholegrain Milling Co., Dust Bakery, Bellwether Wines, True North, Vive Cooking School, Urban Winery Sydney, Cupitt's, Pietro Gallo, Cartel & Co, Bill's Organic Breads, Timboon Fine Ice Cream, Sofi Spritz. www.kindredstory.com
  • Business & Brand Consultancy
    Principal Consultant
    Business & Brand Consultancy Feb 2015 - Jan 2017
    Sydney, Australia
    Following 25+ years of corporate experience – it was time to take on the challenge of founding a Business and Brand consultancy.Combing proven frameworks, best practice from highly successful brands, and market insights to present client workshops on: • Value creation and brand leadership • Marketing optimisation • Customer experience and lifetime value creation • Balancing data & digital with meaning & emotion Clients I partnered with valued my ability to: • Convert consumer centricity into financial outcomes • Focus business on value vs price • Foster change through purpose and collaboration
  • Moët-Hennessy Australia & New Zealand (Lvmh)
    Marketing & Business Development Director
    Moët-Hennessy Australia & New Zealand (Lvmh) Jul 2012 - Jan 2015
    Sydney, Australia
    In this role I was part of the Senior Executive Team with accountability for Moët Hennessy's marketing and was therefore the primary contact at a regional and global level for all brand and consumer related matters. CollaborationI initiated and led a cross functional leadership team meeting 3x per year to co-create business direction and strategic solutions. Restructured and coach team to meet changing needs of marketing Digital StrategyDeveloped MHA e-commerce site (global first) Value Creation & Optimised Marketing StrategyI successfully managed value creation across 21 brands – including Moët & Chandon, Veuve Clicquot, Dom Perignon, Chandon - delivering annual revenue objective ($250M).
  • Moët-Hennessy Australia & New Zealand (Lvmh)
    Marketing Director
    Moët-Hennessy Australia & New Zealand (Lvmh) Jan 2006 - Jun 2012
    Sydney
    In this role I managed the value creation across 20 brands delivering annual revenue valued at $200M. I successfully developed a Marketing team of 14 and played a pivotal role in business development, and crisis management. I also played a key role in ensuring the rapid transition into the business of two different Managing Directors for Moët Hennessy during this time.Key Achievements:- Significant value creation, achieving +120% profit growth- Created a marketing culture characterised by luxury brand thinking, strategic planning, collaboration and financial rigour.- Achieved exceptional consumer engagement, including – experiential, social media, digital transformation, PR, NPD, personalisation, CSR, 360 degree sponsorships.
  • Moët-Hennessy Australia & New Zealand (Lvmh)
    Senior Marketing Manager
    Moët-Hennessy Australia & New Zealand (Lvmh) Jun 2003 - Dec 2005
    Sydney, Australia
    In this role I was part of the core leadership team who were accountable for the establishment of Moët Hennessy in Australia. This was a wonderful opportunity to be part of a start up business from the very beginning. We recruited the team and developed the vision, values and culture of the organisation.I was also accountable for the development and management of a Marketing Team of 6, including Senior Brand Managers, Assistant Brand Managers and Marketing Co-ordinators.Key Achievements:- Successfully built the Australian division from scratch (with core leadership team)- Delivered $120M sales - Successfully secured high investment for Belvedere Vodka as a global key market
  • Swift & Moore
    Brand Manager
    Swift & Moore Oct 2002 - May 2003
    Sydney, Australia
    In this role I brand managed Dom Pérignon and Hennessy. My decision to join Swift & Moore was a strategic one, to position myself for the opportunity to be part of the luxury brand portfolio, Moët Hennessy. Key Achievements:- Developed innovative marketing plans to drive step change in brand performance with a variety of cultural demographics, including Asian consumers.- Invited to interview for Moët Hennessy Australia.
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  • Acnielsen
    Client Director - Retail Client Services
    Acnielsen Apr 2001 - Jul 2002
    Sydney
    My MBA experience encouraged me to join AC Nielsen to broaden my scope beyond premium and luxury to FMCG and category management.In this role I provided an insights led, strategic perspective and managed the Client Services Team. We partnered clients by delivering consumer and category leadership insights to FMCG organisations, including Reckitt Benckiser, Arnott's, Goodman Fielder and Cerebos.
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  • Macquarie Graduate School Of Management
    Mba Student
    Macquarie Graduate School Of Management Dec 1999 - Dec 2000
    Sydney, Australia
    When Maxxium took over Remy-Australia in 1999, there was a significant shift in focus to Jim Beam. This presented me with a unique opportunity to investment in my professional development and further refine my strategic thinking skills by completing my Masters in Business.During this time I successfully contributed to 15 projects, working with 6 diverse groups of professionals from a variety of business environments, over an 11 month period.
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  • Rémy Cointreau
    Senior Brand Manager
    Rémy Cointreau 1993 - 1999
    Sydney, Australia
    In this role I transformed the champagne and wine business delivering significant profit contribution growth, driven by innovative branding, experiential, PR and promotional solutions.Key Achievements:- Successful brand management of 10 champagne & brands, valued at $10M.- Transformed champagne & wine business, delivering a profit contribution growth increase >200% - Repositioned company winery, Blue Pyrenees Estate, and developed innovative marketing solutions, including the Krug Room.
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  • Caviar House & Prunier
    Retail Development Manager
    Caviar House & Prunier 1987 - 1992
    London, United Kingdom & Brussels
    In this role I managed airport duty-free outlets for this specialist luxury foods retailer, successfully developing 6 luxury food retail outlets and a Seafood and Champagne Bar for the London subsidiary of Caviar House.
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Jonathan Coles Skills

Brand Development Marketing Strategy Trade Marketing Brand Management Retail International Marketing Strategic Planning Product Marketing Luxury Brand Marketing Value Creation Market Planning Market Analysis Brand Equity New Business Development Stakeholder Management Creativity Skills Financial Analysis Change Management Team Leadership Integrated Marketing Conscious Business Mature Market Team Management Governance Reputation Management

Jonathan Coles Education Details

Frequently Asked Questions about Jonathan Coles

What is Jonathan Coles's role at the current company?

Jonathan Coles's current role is Business Advisor | Exceptional Customer Value | Growth Acceleration | Team Alignment | Founder @ Premiumisation Partners.

What is Jonathan Coles's email address?

Jonathan Coles's email address is jo****@****vmh.com

What schools did Jonathan Coles attend?

Jonathan Coles attended Australian Institute Of Company Directors, Mgsm, Thames Valley University, University Of Portsmouth.

What skills is Jonathan Coles known for?

Jonathan Coles has skills like Brand Development, Marketing Strategy, Trade Marketing, Brand Management, Retail, International Marketing, Strategic Planning, Product Marketing, Luxury Brand Marketing, Value Creation, Market Planning, Market Analysis.

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