Copywriter
Greater Chicago Area
Partnered with art directors and designers to concept, pitch, and execute creative for both consumer (Tyson Chicken, Morton Salt, SC Johnson [Duck, Fantastik] and corporate (CFA Institute, Workday, Cummins, CDW) brandsWrote advertising copy across multiple channels:Online video (:06 pre-roll, IG story)Static web (OLA, social, post copy)OOH (digital, print)Radio Product description (PDP and metadescription, BOP)Campaign siteConference naming, on-site… Show more Partnered with art directors and designers to concept, pitch, and execute creative for both consumer (Tyson Chicken, Morton Salt, SC Johnson [Duck, Fantastik] and corporate (CFA Institute, Workday, Cummins, CDW) brandsWrote advertising copy across multiple channels:Online video (:06 pre-roll, IG story)Static web (OLA, social, post copy)OOH (digital, print)Radio Product description (PDP and metadescription, BOP)Campaign siteConference naming, on-site activations, promotionContinued writing corp comms copy:Press releasesGhostwriting/executive bylinesEmployee engagement Executive biography Show less