Jon Cooke Email & Phone Number

New York, Ny, Us

Mountain View, Ca, Us

Based in Mountain View, California, NewsBreak connects consumers with local information, national publishers, and targeted advertising. We are the leading platform for local news and info, with more than 50 million users across the US. People visit the NewsBreak app for community-focused news, sports, entertainment and lifestyle information from over 3,000 professional publishers and 5,000 local contributors. NewsBreak is the most downloaded news app in the App Store and Android Marketplace today.Our mission is to make local news and information easily accessible & abundantly available to people everywhere for a safer, more vibrant and connected life.

San Francisco, Ca, Us

Quantcast is the market leader in driving measurable advertising outcomes. We’ve built an AI-powered DSP that accurately predicts which audiences are most likely to buy, and optimizes campaigns to unlock reliable business results at scale. Since 2006, we’ve supported agencies, brands, and publishers of all sizes, staying ahead of global trends and delivering outcomes far beyond industry standard.As Managing Director US Agency Partnerships, I am responsible for expanding our investment footprint with the Big6 agency holding companies and our largest independent agency partners. The role requires strategic relationship development, deal negotiation and the development of MSAs with the appropriate commercial and service models.

San Francisco, Ca, Us

Twitter, Inc. is an American social media company based in San Francisco, California which operates a global social networking service. As Director of Global Accounts, I managed a team of strategic, senior sellers focused on scaling international revenue growth across a portfolio of Fortune 100 brands. My team evangelized and sold the full suite of Twitter's native social media and video products.Highlights:• Staffed a new team of six senior sellers and developed GTM strategy, inclusive of operational processes and commercial incentives.• Brought first-to-market opportunities to clients for Twitter's DE&I creators network, video content studio capabilities and scaled educational initiatives• Defined strategic account plans, global territory forecasting and and growth models and developed the operational processes for account scoping/definition and retention• Revenue growth of +32% YoY to $125MM annually for 12 strategic global accounts in the CPG, Auto, Finance and Tech verticals. Key markets included NA, EMEA, LATAM

San Francisco, Ca, Us

MoPub was the legacy mobile app monetization division of Twitter, which specialized in enabling app developers and buyers to understand ad performance and user engagement. MoPub was founded in 2010 by ex-Google and ex-AdMob engineers and product managers.Here, I managed a global team overseeing agency holding companies and Fortune 500 brands in the US, EMEA and APAC, focused on mobile programmatic investmentHighlights:• Led a new business sales team of two people managers and seven individual contributors, growing the $100M mobile programmatic exchange business +60% YoY in 2021• Expanded MoPub's presence and improved awareness globally, by coordinating efforts with marketing and product teams to build thought leadership and facilitate PR and media relations.• Improved sales processes and sales-account management collaboration by identifying and solving challenges and shaping the sales compensation model.• Worked closely with our customers and partners to identify potential areas for regional and global growth and revenue opportunities.

Playa Vista, Ca, Us

Founded in 2007, Rubicon Project’s pioneering technology created a new model for the advertising industry, similar to what NASDAQ did for stock trading. Rubicon Project Inc. (now dba Magnite Inc.) was a tier-1 omni-channel SSP, headquartered in Silicon Beach, CA employing 600+ with 14 global offices around the world. In this role, I led the North American demand sales organization, managing a group of our largest global agency holding company accounts. Here, I implemented corporate growth strategies, led buy-side forecasting, sales processes, training, and development initiatives and expanded company status as primary omni-channel supply source with our global holding company agency partners.Highlights:• Generated >$250M annual ad spend in North America. Achieved average 28% YOY growth (beginning in 2015).• Generated new model that normalized bell curve for rep revenue attainment. Formulas increased accuracy by 25%, provided historical growth attribution, and enabled proper expectation setting for the Board.• Built a template for standardized strategic account plans which led to the focused cross and up selling process the sales organization employed • Redefined team deliverables and KPIs to be more customer-centric, and led cross-functional initiatives internally to evolve the sales strategy.

Playa Vista, Ca, Us

In this role, I managed a team of eighteen AEs and AMs responsible for buy-side revenue generation via the Big6 agency holding companies, their operating agencies and the largest independent agencies in North America.My team sold open market, private marketplace, and programmatic guaranteed inventory through strategic agency and brand-direct partnerships. Highlights include:• Building key relationships with the six major worldwide agency holding companies and direct brands, including Procter & Gamble, Nestle, Dell, and Anheuser-Busch• Growing new business revenue +30% YoY • Developing revenue mapping and recognition processes• Building news business compensation plans and Management Business Objective framework

Redwood City, Ca, Us

Rocket Fuel was a leading provider of artificial intelligence-based advertising solutions that transform digital-media buys into self-optimizing engines. Over 500 of the world’s leading brands relied on Rocket Fuel's core DSP to power their display, mobile, video, and social media initiatives. • Managed a team of 6 senior AEs for a $13M agency & advertiser book of business, selling the DSP suite of services and solutions• Drove programmatic spend progression for DSP business• Led team of 4 calling on Manhattan-based major holding companies• Built relationships with advertising agencies’ decision makers• Educated agency media buyers & evangelized automated, data-driven audience acquisitions across the industry• Recruited values-driven account executives to build revenue and market share• Grew book of business 54% for Artificial Intelligence (AI) advertising solutions.• Increased team productivity 15% YoY• Implemented sophisticated account assignment process with defined account lists and territories

Baltimore, Md, Us

Millennial Media, a leading mobile ad network, DSP and SSP, acquired Jumptap in November 2013. Jumptap, Inc. was a unique, unified audience platform, grown from a traditional mobile ad network to taking a programmatic and mobile-first approach to reaching audiences across digital screens.In this role, I led a sales team of seven individual contributors focused on evangelizing our ad network and DSP to the Big6 agency holding companies and Fortune 500 brands. Highlights:• Grew business from $7M to $11M in less than 1 year (57% increase)• Achieved 75% YOY new account growth in Q2 and Q3 (2013) through the identification and solving for incongruency between agency buyers and value proposition; collaborated with sales and marketing leadership to define new narrative, focusing on product differentiation.

King Of Prussia, Pa, Us

Pointroll Inc., acquired by Sizmek in 2015, was a rich media ad serving and creative solutions leader, headquartered in Conshohocken, PA. In this role, I managed 5 account executives with a $13M book of business, selling to the Big6 agency holding companies, regional independent agencies and brands.• Increased net new revenue 20% YoY through partnerships with IPG, Publicis, WPP, Omnicom, and DentsuAegis.• Refocused sales toward video, the smallest, yet fastest growing business sector to resolve low margins in largest customer segments that were shrinking per commoditization of ad serving. • Redesigned sales KPIs and targets to reflect market maturity, achieving continued revenue growth through acquisition by Sizmek.

King Of Prussia, Pa, Us

As a senior AE, I drove new business development and growth of revenue-producing relationships in New York, Philadelphia, and the DC metro market.• Achieved 138% of annual sales target FY 2011 (President’s Club qualifier)

Redmond, Washington, Us

In this role, I managed a team of AEs and AMs for the Microsoft Advertising Solutions team in New York, NY. Our key focus was the legacy Atlas ad serving suite.I managed a $40M book of business with clients including IPG Mediabrands, Mediacom, Arnold Worldwide, and Vonage.• Promoted to manage 5x larger line of business after 1 year. Grew revenue 110% (on average) yearly across tenure.• Developed ancillary revenue stream that offset natural degradation of net revenue in commoditized ad-serving market.

Redmond, Washington, Us

In this individual contributor role, I managed a $6M book of business consisting of operating agencies within 3 of the Big6 HoCo's and a handful of independent and creative agencies.• Grew client accounts 20% within 12 months, contributing to 14% YOY sales increase• Pivoted GTM strategy with regional sales leads to overcome Google market dominance of DBM (ad serving market); protected base and grew total market share from 41% to 44%

IMC2 was an interactive ad agency that built out it's own RTB platform in 2006. I was hired to lead the buy-side sales team in New York, selling the new, revolutionary auction-based buying platform to media agencies.Managed all new business accounts within the agency’s interactive division for one of the industry's first auction-based SSPs.• Grew assigned portfolio 200% in six months (new business only)

Sunnyvale, Ca, Us

Yahoo Inc. acquired HotJob in 2003 and I joined the recruitment media sales team the following year to help scale the practice across marketers seeking new hires in the northeastern US. In this role, I managed a portfolio of Fortune 500 accounts through the sale of Yahoo’s suite of recruitment media display and search products. • Increased new business revenue 300% YoY 2005 and 175% 2006• Expanded residual sales QoQ, consistently exceeding revenue targets, and averaging over 150% goal attainment.• Achieved President Club Platinum (2005); Sales MVP as top producer (2006)

Mba, Business Administration - Marketing

B.A., Communications Studies