Jonathan Gonzales Email & Phone Number

Laguna Niguel, Ca, Us

Milpitas, California, Us

San Jose, Ca, Us

Leadership: Performed as the lead analyst for a team of three across Ecommerce Analytics and Conversion Rate Optimization Analytics. • Led a New College Graduate (NCG) program for the Analytics team. This program ran training sessions in Adobe Analytics, Adobe Target, and Tableau. At the end of the rotation, NCGs would present a special analysis based on the ecommerce website.Ecommerce Analytics: Analyzed sales trends, product performance, and customer traffic data to identify growth opportunities and effectiveness of campaigns and website behavior. • Conducted monthly homepage analysis to evaluate the effectiveness of homepage elements, including layout, content, and calls-to-action. Provided actionable insights that led to an above 10% increase in clickthrough rates for each branded homepage. • Proposed a Buy Two bundle promotion based on the results of a market basket analysis. This resulted in an average increase in conversion rate of about 200% for each SKU when on promotion. Every quarter these bundled promotions total $2 million in sales. (About 20% of total HDD sales)• Utilized Adobe Analytics to identify site enhancement opportunities and communicate customer journey data to the web design team to improve website performance.Conversion Rate Optimization: Led many projects across Adobe Target and Audience Manager. • Led a project through Adobe Target to create a pop up with a unique 10% off promo code for new customers in the United States which generates over $250k in a quarter. • Conducted multivariate and A/B tests through Adobe Target that lead to over 14k new email sign ups and $500k in new customer revenue every quarter. • Developed personalized experiences on the ecommerce homepages through web-based audiences in Adobe Target based on Western Digital product categories. Each experience is viewed by thousands of customers monthly that have consistently higher conversion rate compared to the control content.

San Jose, Ca, Us

Ecommerce Analytics: Communicated data-based insights to marketing teams, guiding overall marketing strategy for the eCommerce organization through actionable recommendations. • Developed weekly and monthly CMO ecommerce reports that highlight revenue, marketing channel performance and advertising KPIs through tableau. • Built and maintained multiple dashboards designed to communicate core KPIs through tableau and Adobe Analytics.• Reported consumer campaign metrics to marketing stakeholders, ultimately creating a sell-through dashboard to compute the ideal discount percentage per product for future promotions. • Managed marketing data tracking to above a 99% cleanliness threshold to maintain data integrity for all marketing channels.

Costa Mesa, California, Us

In consistent communication with the Finance Manager, provided technically proficient accounting clerk responsibilities for accounts payable, payroll, cash receipts and general bookkeeping support functions in a high-volume working environment. Investigated and resolved account discrepancies by auditing documentation.Close attention to detail together with solid organizational and problem-solving skills ensure efficient completion of multiple accounting tasks. Proven ability to maintain accurate accounting records. Gained in-depth working knowledge of a range of accounting applications. An independent, hard worker with good communication skills.

Irvine, Ca, Us