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Jonathan is an inter-disciplinarian with a deep expertise in behavioural science and design. He worked extensively in New York, and across Bangladesh, London, Netherlands, San Francisco, Shanghai, Singapore and Tokyo.Across his design career, Jonathan has developed brand systems, campaigns, experiences and user interfaces for clients across digital and spatial installations, platforms and mobile apps. In seeking new challenges, he founded a design and creative technology startup and collaborated with BRAC to produce a mini documentary to highlight the mental health efforts within the Rohingya refugee camps. Recently, he served as a behaviour science, product and UX consultant to TANDEM, an early stage startup that utilises Gen A.I. to create stories for young children.He holds a Masters of Science in Behaviour Change from University College London and a Bachelors of Fine Arts in Design from The School of Visual Arts, New York.—Jonathan is a critically-minded and driven individual who thrives on solving complex problems with evidence-based solutions. He is experienced in collaborating with people from diverse backgrounds and nationalities.Currently, Jonathan seeks challenges that intersect behaviour science, design and research.
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Project And Behavioural Design Lead3PumpkinsSingapore
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Independent ConsultantSelf-Employed Jan 2024 - PresentSingaporeIn my practice, I apply an integrated approach of behaviour science and design methodologies to solve a variety of complex behavioural, design and service challenges. Concluded:1001 Stories (Diversifi Global) Behavioural Science Fellowship, Bangalore IndiaClean Air Fund, COP 29 (Proposal)Cowry Consulting Global Behavioural Design Fellowship, Sky Cares UKIn Progress:1) Conceptualise New Play Spaces For Young Children (Behavioural Research, UX and Service Design)— Conducting a rapid evidence review with the objective of establishing a knowledge base.2) Develop Community-Based Intervention for Plastic Recycling and Education (Behaviour Change)— Awarded NEA (National Environment Agency) SG EcoFund grant for pilot starting in Dec 2024.3) Research to Improve Financial Literacy of Singaporean Millennials (Behavioural Research)
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Behaviour Science, Product And Ux ConsultantTandem Sep 2023 - Dec 2023LdnTANDEM is an early stage technology startup (formerly of Google X) based in London. It seeks to develop a user friendly digital application that utilises Gen A.I. technologies to create engaging stories to encourage and sustain shared attention between parents and young children. TANDEM targeted middle to lower income families in the UK.My work was primarily carried out with the CEO and CTO with a view for potential co-foundership.Responsibilities included:— Alignment of USP to key features via design thinking and product roadmapping.— Audit of the alpha release: prompt engineering frameworks for Gen A.I. outcomes, UI and UX.— Brand and strategic positioning for product development.— Research into developing an A.I. ethics approach.— Writing proposals for submissions to obtain early seed funding.
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Msc GraduateUniversity College London Sep 2020 - Oct 2022LdnBehaviour Change, Faculty of Brain Sciences.I was trained to utilise the Behaviour Change Wheel (BCW), integrating the COM—B Model, Theoretical Domains Framework (TDF) and Behaviour Change Technique (BCT) Taxonomy. Additionally, I led a HCI team through a behavioural design project to develop a Long Covid fatigue management app.Research Portfolio — dudt.short.gy/academia— Barriers and Facilitators to Implementing Negotiated Assessment In Higher Education.— Behaviour Change for Increasing Financial Literacy in Singaporean Millennials.— System Dynamics and Mapping of Tray Returning Behaviours in Singapore Food Centres. -
ConsultantBrac Oct 2019 - Sep 2020Bd & NlIn collaboration with BRAC Institue of Education Development, a mini documentary, 'A Path to Hope', was developed to highlight the mental health efforts within the Rohingya Refugee Camps. It featured two Bengali paracounsellors, their contributions, emotions and impact on the Rohingya refugee community.My responsibilities included cinematography, production and storytelling.—'A Path to Hope' was launched by BRAC IED on World Mental Health Day 2020.This documentary garnered over 118K views on social media.'A Path to Hope' will be shown at webinars in 2020 & 2021. It has also been utilised by BRAC for programme advocacy with their current on-the-ground partner (UNHCR).—Core TeamJonathan Han & Esther GohBRAC IED TeamDr Erum Mariam, Dr Nafisa Siddique, Atoshi Amin, Sheikh Shananuzzaman Angkan & Sarwat Sarwar -
Co-FounderPlusminusone Mar 2019 - Feb 2020Nl & SgPlusMinusOne was a creative technology and digital design startup. My responsibilities included business, design, project & studio development. -
Sabbatical— Oct 2017 - Mar 2019NlAmateur Boxing, Sustainable Living, Tiny House Movement, Travel & Vertical Farming.
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Design DirectorR/Ga Mar 2016 - Aug 2017NyBradesco, ESPN, NFL, Nike, Mercedes, Parker Institute, Samsung, TD Bank, Telstra & Verizon.My responsibilities included the crafting of design proposals, design execution and project management for global brands and clients, across various satellite offices. I developed the creative technology, design and prototyping capabilities for the team, with a technologist under my charge. -
Design DirectorR/Ga Mar 2015 - Feb 2016Sg & ShAgoda, Astro, DBS, Diageo, GE, Mcdonalds, Nike & Spikes Asia.
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Mps CandidateNew York University Aug 2014 - Jan 2015NyEquilibrium, Pixelated Rorschach & Watching Birds. -
Senior DesignerMethod Dec 2012 - Nov 2013Ny & SfAdobe, Ahalife, CFB NY, Discovery, Logitech, Office Mayor Bloomberg, Steelcase & TD Bank. -
DesignerLocal Projects May 2011 - Apr 2012NyAOL, Bob Graham Center, Cleveland Museum of Art & Facebook. -
Junior DesignerR/Ga Jun 2009 - May 2011NyL'Oréal, MasterCard, Nike, Outbid, Smirnoff & SXSW.
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Teaching AssistantSchool Of Visual Arts, New York Jun 2009 - May 2011NyAdvertising, Interaction and Designing the Future, Information Design & Senior Portfolio. -
InternVarious 2000 - 2008Ny, Sg & TyMother Design, Office of Paul Sahre, Ogilvy & Saatchi and Saatchi.
Jonathan Han Skills
Jonathan Han Education Details
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Interactive Telecommunications
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First Class Honors
Frequently Asked Questions about Jonathan Han
What company does Jonathan Han work for?
Jonathan Han works for 3pumpkins
What is Jonathan Han's role at the current company?
Jonathan Han's current role is Project and Behavioural Design Lead.
What is Jonathan Han's email address?
Jonathan Han's email address is j.****@****l.ac.uk
What is Jonathan Han's direct phone number?
Jonathan Han's direct phone number is (212) 946*****
What schools did Jonathan Han attend?
Jonathan Han attended Ucl, New York University, School Of Visual Arts.
What are some of Jonathan Han's interests?
Jonathan Han has interest in R/ga.
What skills is Jonathan Han known for?
Jonathan Han has skills like Art Direction, Brand Development, Concept Development, Creative Strategy, Design Strategy, Digital Strategy, Graphic Design, Information Design, Typography, User Experience Design, User Experience.
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Jonathan Han
Digital Transformation | 5G, Iot & Analytics | Energy, Environmental & Sustainability | Design Thinking/Cybersecurity/Blockchain/Cloud Computing Practitioner |Singapore -
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