Jonathan Carlson Email & Phone Number

Albuquerque, Nm, Us

Albuquerque, New Mexico Area

• Build and manage various digital marketing projects for national and international clients including artists, musicians, nonprofits, and small businesses.• Projects include website design, social media management, search engine optimization (SEO), e-commerce, community engagement, newsletters, ads, media relations, and graphic design.• Develop and execute email marketing campaigns.• Oversee and manage social media accounts for numerous clients (Facebook, Twitter, LinkedIn, Instagram, etc.).• Create visually appealing and user-friendly website designs based on client or project requirements.• Develop responsive and cross-browser-compatible designs to ensure a seamless user experience across devices.• Create graphics, icons, and other visual elements to enhance the overall aesthetics of the website.• Ensure consistency in branding and visual elements across the website.• Directing end-to-end project delivery, verifying and tracking all project deadlines, contracts, workflow, and client needs.• Strong skills in client relations, marketing, social media development, attention to detail, reporting, graphic design, and communications.

Albuquerque, New Mexico, United States

• Awarded bid with New Mexico Arts to spearhead a state-wide network for Arts, Culture, and Creativity organizations and individuals using Facebook and Instagram.• Overall project governance, including social media strategy and building an online presence.• Responsible for logo design, content strategy and social media integration; online marketing, content development and curation• Initiated analytics and reporting as well as customer service and relationship building.• Identified and invited arts, culture and creativity hubs such as arts and cultural districts, arts councils, statewide service groups and foundations (with members) as followers.• Research arts, cultural and creative opportunities throughout the state and posted on the network.

Albuquerque, New Mexico, United States

• Daily social media scheduling and monitoring through social media tools including Hootsuite and other online tools. • Monitors social media mentions of the brand and industry trends while tracking social media features, regulations, algorithms, and news .• Utilize Adobe Creative Suite, Hootsuite, and other social media tracking tools, design tools, and social media advertising platforms to create engaging visual content, including photos and videos, to promote Credit Union products, services, community involvement, and employee recognition.• Manages written content and creation of social media assets, including taking photos, drafting post copy, and sourcing stock photography, ensuring consistent brand voice and messaging. • Analyze and report on social media metrics.• Voice of the credit union and its foundation on all social media, Google/Apple app reviews, and online conversations. Addresses all inquiries, issues, and crises related to the credit union or its foundation online promptly and professionally, effectively communicate with internal and external customers appropriately via in person, email etc.• Multi-tasking, meeting strict deadlines, dealing with sensitive information, and problem resolution while providing exceptional service. • Knowledgeable in Microsoft Office and all internal systems as affiliated with the department.• Manager of a social media intern.• Formulates and executes social media strategies and campaigns aligned with overall marketing and business objectives.• Developed and implemented professional documents related to crisis management, standard operating procedures, service level agreements, policy and procedures, communication strategies, competitor analysis, social media plans, and proposals for social media.• Member of the Diversity, Equity, and Inclusion (DE&I) Council.

Santa Fe, New Mexico Area

Journeys International, Inc. – Director of Marketing & Business DevelopmentSanta Fe, New Mexico07/2015 - 07/2020• Developed and maintained the company website using Wix• Responsible for the creation and distribution of all marketing collateral including newsletters, flyers, posters, photography, and graphic design.• Created and managed all social media profiles and reporting• Responsible for copywriting, video editing, search engine optimization (SEO), graphic design, and sales.• Develop and book itineraries for all group tours• Researched and developed travel itineraries for group tours • Assisted with tour reservations and pricing• Directed the creation of all posters, flyers, newsletters, logos, and promotions

Ahseville

Responsible for all marketing and branding efforts, including:• Communicating information about the artwork and the artists to potential clients• Selling artwork• Intake of Artwork, art management; check condition of new work, enter inventory with digital images and descriptions into computer database• Helping with the placement of artwork in the gallery and at remote sites• Entering Client information into computer database• Entering sales into computer database and printing sales reports• Helping prepare and distribute advertising and promotional materials• Helping prepare for gallery events and remote events• Communicating with individual artists to develop and maintain strong relationships• Arranging transportation of work to and from the gallery• Developing sales by notifying potential clients of particular works and exhibitions, according to their stated interests• Extending the client database• Updating the gallery website• Social media strategy and development• Assisting with Gallery administration, including compiling data on visitors and exhibitions, filing, photocopying, research and assisting with mail outs

Austin, Tx

• As a member of Samsung’s social media support team, I was responsible for expanding and monitoring social media channels for Samsung Mobile.• Researched and developed content for Samsung USA’s social media channels.• Fostered community engagement through online forums, groups, and communities.• Tracked and reported social media conversations on all Samsung Mobile channels including multiple Twitter and Facebook accounts.• Facilitated the development of support strategies, reporting/tracking techniques, and software integration strategies.• Created Standard Operating Procedures for Samsung mobile and tablet social media support.

Cape Town Area, South Africa

• Researched and developed a marketing plan, cost benefit analysis and business viability for the opening of a pop up store and/or a full retail store for Rocketfuel Clothing.• Facilitator in the development of a satellite office in London, UK for RF4D-the product design arm of the company.• Personal assistant to the CEO, market research, SEO, copywriting, press releases, media relations, and sales forecasting.• Managed two marketing interns in marketing and promotions, brand development, co-branding strategies, social media management, market research, market communications, and website development.

Austin, Tx

• Developed a comprehensive marketing communications plan focused on developing alternative distribution methods using film screenings and non-profit events for the film Happiness Is by Andrew Shapter.• Extensive market research/analysis assignments in finding the viability of conducting film screening events.• Developed do-it-yourself film distribution using the messages of the film to increase DVD sales through the use of film screenings and non-profits.• Outlined digital distribution plan and social media marketing plan designed to actively engage consumers, market screening events, and drive traffic to the film’s website.

Alicante, Spain

• Successfully achieved a 9-month teaching certificate from a top foreign language school in Alicante, Spain.• Worked 35 hrs a week mostly out of a classroom setting, helping students of all ages speak, write and read the English language in the comfort of their homes.• Developed comprehensive projects, reading objectives, and comprehension milestones for Spanish students aged 5-55.• Managed 2 classes of up to 15 students in a traditional classroom setting for 3 months.

Master Of Business Administration, Digital Media Management

Bachelor'S Degree, Hotel/Motel Administration/Management

Spanish Language And Culture

Activities and Societies: One year study abroad.