Jonathan Carlson Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, Us

At Opensignal—a global telecom insights company—I’ve built the product marketing function from scratch to develop both corporate and solution-specific positioning, conduct critical market research, influence product design, and enable our sales team with the messaging, materials, and strategies they require to effectively go to market. I work hand-in-hand with sales, product, and leadership to align on product and go-to-market priorities, ensuring smooth market entry for new products and high-impact results for the organization.

Boston, Ma, Us

At Bevi, I built marketing into the business' most consistent source of high-quality opportunities, with a focus on driving both cost and conversion efficiency. Installing both product marketing and marketing operations for the first time in the company's history, I focused on cleaning our attribution models, enabling our sales team to go to market more effectively, driving more qualified leads through the funnel, and building a more mature brand that could propel the company to its future growth goals.Highlights:- Oversaw 70% YoY revenue growth- Increased YoY marketing-generated opportunities by 55% and bookings by 114% (and did so under-budget)- Improved opp to win conversion rate from 20% to 30% through better lead quality and better connectivity with the sales team- Increased YOY website traffic by 70%- Installation of product marketing and marketing operations resulted in vastly enhanced GTM motions, as well as improved clarity into full-funnel marketing & sales analytics

Waltham, Massachusetts, Us

Waltham, Massachusetts, Us

Managing a team of 12 US & UK-based marketers, I oversaw and helped to execute the marketing strategy surrounding Allego’s leading sales enablement platform. From onboarding to training to reinforcement, Allego helps teams elevate their performance through cutting-edge, interactive technology that's designed to unify teams, foster knowledge sharing, and drive high-impact outcomes.Highlights:- Grew the team from 2 to 12- Increased MQL flow by over 300% from 20Q1 to 21Q4- Tripled SQL generation over the same period- Oversaw redesign of Allego’s funnel architecture to facilitate more accurate and actionable reporting - Created a marketing content engine that averaged 5 ebooks, 30+ blog posts, 10 podcast episodes, and more than 20 webinars per quarter- Launched an Account-Based Marketing initiative that drove opportunities through the funnel at 8x the velocity of non-ABM accounts- Installed the Solutions Marketing function to provide seller-level product marketing support to enterprise reps

A member of the executive management team, I built the marketing organization from scratch for this innovative mobile messaging software startup, designed to help ecommerce businesses sell more successfully. In addition to working closely with sales to ensure a consistent and effective go-to-market strategy, I completely re-launched the brand, overhauled positioning to better fit the target market, and launched robust demand generation campaigns that brought Chatkit to the forefront of its emerging market.Highlights:- Re-launched the Chatkit brand in Q2 2019 using only internal resources, including new website development, custom imagery, refreshed brand voice, and updated marketing & sales collateral- Implemented strategic demand-generation programs in partnership with the business development team to create the company's first true marketing opportunity pipeline- Worked with data and operations teams to develop and streamline the marketing tech stack and ensure its connection with other relevant company systems

Boston, Massachusetts, Us

ViralGains is changing the world of video advertising by helping customers drive high-impact business outcomes through digital video at every stage of the buyer journey. As Director of Marketing, I managed my team with the goal of amplifying the ViralGains brand and driving new business, overseeing all aspects of demand generation, product marketing, content creation, PR, sales enablement, and operations.Highlights:- Upon arrival, successfully implemented an account-based demand approach that saw marketing-influenced pipeline increase by 100% in the first quarter of use- Developed multiple Ideal Customer Profiles to target consumers most likely to purchase, doubling the number of marketing-sourced sales meetings within a month of implementation- Through highly targeted demand programs, achieved an overall qualified lead rate of over 80%

Boston, Massachusetts, Us

Rochester, Ny, Us

I managed all strategy and execution surrounding Brand Networks' demand generation programs, with an eye toward generating increased awareness for BN's social advertising technology, driving qualified leads through the pipeline, and retaining existing business. Programs included extensive content syndication, ABM, sophisticated social ad campaigns, and targeted digital & live events. Additionally, I worked to ensure streamlined implementation of all marketing operational processes, from lead handoff and tracking to Hubspot & Salesforce connectivity.Highlights:- Increased the email subscriber base by over 500%- Improved the ratio of Marketing Qualified Leads to raw leads generated every quarter- Built a trackable marketing & sales pipeline from scratch by connecting Hubspot and Salesforce, specifying and automating MQL/SQL criteria, and implementing a process for systematic nurturing and sales follow-up

San Francisco, California, Us

As part of a lean marketing team at this OTT video startup, I collaborated with all members of the marketing and sales teams to generate new business for Philo's IPTV solution for college campuses. This included the creation of new sales and marketing collateral, trade show coordination, social strategy, website optimization, as well as the launch of a regular webinar series.In addition, I assisted in the launch of all on-campus, student-focused marketing campaigns and worked with content partners (HBO, DirecTV, and more), vendors, and university administrators to ensure smooth and effective adoption of the Philo TV solution.Highlights:- Through multi-channel demand efforts as well as intense sales enablement, helped Philo become the primary live TV solution for nearly 50 universities nationwide- Worked extensively with the HBO marketing team to spur adoption of Philo and HBO Go, through both digital and on-campus activities- Helped to oversee and coordinate extensive rebranding efforts, including website, collateral, and overall brand positioning

Boston, Massachusetts, Us

I worked to develop the audience for this boutique sales training company's extensive library of online training programs, as well as for its digital thought leadership magazine. Efforts ranged from website and content development to email, advertising, and direct mail campaigns aimed toward re-defining sales training as an interactive, collaborative process that could be enhanced through innovative technology.Highlights:- Maintained an average monthly subscriber retention rate of nearly 90%- Successfully project managed the redevelopment and migration of RainToday.com, launching the new site one month ahead of schedule

Boston, Massachusetts, Us

I provided comprehensive support to the marketing team, as well as to all other divisions of the organization. Primary responsibilities included project management, PR coordination, working with outside vendors and advertisers, event planning, budget management, social media, and general administrative support.

Boston, Ma, Us

Provided support to Silver Bridge's family office operation, as well as numerous other divisions throughout the company. Work included detailed research on marketing, compliance, and investments.

B.A., English; Communications And Media Studies (Minor)

Education record