I'm currently working at DataOrbis as a data Product Innovation and Growth lead. I'm passionate about solving client challenges using data, analytics and the latest in machine learning and AI.At DataOrbis we've partnered with many organisations to solve their challenges in the field sales, CPG and brand verticals. More recently we have expanded into the advertising and media vertical. We source, process, integrate data along the value chain to provide actionable insights, on-the-ground direction, and ROI generation and measurement.We form part of Smollan's Data and Technology cluster and our clients include the likes of Mondelez, Haleon and Group M Nexus to name a few.Previously I have held senior positions in the consulting and asset management industry, also using data and analytics to drive business and investment decisions. My background includes being CFA Charterholder and degree in Quantitative Finance.