 As the head of marketing, implemented formal PPC and SEO campaigns as well as website enhancements, resulting in an over 500% increase in website conversions Created and allocated a budget of over $300,000 for lead generation, events, collateral, swag, departmental expenses and more Managed a marketing coordinator who thrived and achieved exceptional results on the team Planned and executed annual user conference (Helm Conference) in Nashville, TN. o By achieving the largest attendee turnout ever, turned the event from unprofitable in the previous year to generating a 30% profit margin (exceeding expectations of 10%) Spearheaded all trade shows and events, sourcing and influencing over $250,000 of SAAS and PS sales Contributed as a key member of the management team by developing company strategy and acting in a leadership role, helping to improve the EBITA by over 20% in 2019 Implemented multiple new systems and platforms to increase productivity and lead generation including HubSpot, Drift, and Trello while working with Salesforce, Confluence and WordPress

 Led a team of six marketers covering 15 dealerships, two resorts and a race track In charge of managing and administering a budget totalling nearly a million dollars a year  Created and improved processes over a wide variety of marketing activities including events, social media, photography and more Developed tactical and strategic marketing plans in conjunction with dealership managers  Oversaw an extensive variety of marketing touchpoints including websites, social media and advertising for a wide portfolio of businesses in the luxury vehicle and hospitality space Handled media strategy and purchases, including traditional, out-of-home and digital  Implemented a project management system, Wrike, streamlining task assignment and tracking Planned and executed a wide variety of customer-focused events including product launches, driving experiences and the Motor Gathering, a charity car show attracting over 7500 attendees and raising over $186,000 for local charities

 Handled all aspects of internal and external marketing and communications, including the planning, creation and distribution of brochures, social media, email campaigns and videos Organized company trade shows from concept to logistics to execution, implementing a new level of polish and presence for the company both domestically and internationally while also personally leading trade show teams at major events Represented the company through a network of external contacts including associations, contractors, suppliers, customers and government officials at all levels Set strategy and direction for the brand via collateral, the website and company messaging  Managed and led an external team including a designer, copywriter and web developer

 Researched, interviewed, selected and deployed an email marketing platform (Salesforce) and agency, with a goal to integrate with the company CRM (MS Dynamics) Managed all facets of email marketing including acquisition, automation, strategy, design and deployment, with an increased focus on analytics and cross-functional relevancy Oversaw tax product launch and execution, leading to the most successful year for the product Part of a team that performed a brand refresh across all channels, including retail and digital In charge of social media strategy, maintenance and execution (Twitter, Facebook, YouTube)

 Maintained previous levels of responsibility with event planning and affiliate marketing Resident social media expert, running several different social media accounts and reaching out to thousands of people. Also primarily responsible for driving social media engagement, especially during events using multiple Twitter feeds Relied upon for creative thinking; created several new marketing initiatives and ad designs; drove creation of mobile apps, digital video and live content at tradeshows Responsible for all outbound advertising and associated sourcing, planning, purchasing and managing, for radio, TV, digital and print

 Planned, organized, advertised and executed major events such as Global Petroleum Show, which saw 2500+ exhibitors and 70,000+ attendees Established partnerships with media, suppliers and attendees through media buys, sponsorship deals and contra agreements worth over $700,000. Cross-trained and utilized in many different areas including content writing, web maintenance, media buying and data mining Organized, wrote copy for and edited event guides, web pages and ads Created, administered, analyzed and reported on several feedback questionnaires for both exhibitors and attendees, resulting in recommendations being implemented in future events Performed exceedingly well in high-stress and time-sensitive situations (tradeshows!)

 Carried out important tasks like running a product beta program, executing solo shows and performing a special demonstration for the Honorable Doug Horner Acted as a hub of communication between multiple departments by leading recurring team meetings, resolving issues, identifying cross-functional dependencies, etc. Provided live support and training for domestic and international groups on numerous products Recognized for exceptional presentation skills from activities such as live media events, speaking engagements and main stage events in front of hundreds of people Planned and executed several events, including a special product training session in Cancun