Jonathan Cheng Email & Phone Number

Victoria, British Columbia, Canada

Victoria, BC

 As the head of marketing, implemented formal PPC and SEO campaigns as well as website enhancements, resulting in an over 500% increase in website conversions Created and allocated a budget of over $300,000 for lead generation, events, collateral, swag, departmental expenses and more Managed a marketing coordinator who thrived and achieved exceptional.

Victoria, British Columbia

 Led a team of six marketers covering 15 dealerships, two resorts and a race track In charge of managing and administering a budget totalling nearly a million dollars a year  Created and improved processes over a wide variety of marketing activities including events, social media, photography and more Developed tactical and strategic marketing plans in.

 Handled all aspects of internal and external marketing and communications, including the planning, creation and distribution of brochures, social media, email campaigns and videos Organized company trade shows from concept to logistics to execution, implementing a new level of polish and presence for the company both domestically and internationally.

Victoria, British Columbia

 Researched, interviewed, selected and deployed an email marketing platform (Salesforce) and agency, with a goal to integrate with the company CRM (MS Dynamics) Managed all facets of email marketing including acquisition, automation, strategy, design and deployment, with an increased focus on analytics and cross-functional relevancy Oversaw tax product.

Calgary, Canada Area

 Maintained previous levels of responsibility with event planning and affiliate marketing Resident social media expert, running several different social media accounts and reaching out to thousands of people. Also primarily responsible for driving social media engagement, especially during events using multiple Twitter feeds Relied upon for creative.

Calgary, Canada Area

 Planned, organized, advertised and executed major events such as Global Petroleum Show, which saw 2500+ exhibitors and 70,000+ attendees Established partnerships with media, suppliers and attendees through media buys, sponsorship deals and contra agreements worth over $700,000. Cross-trained and utilized in many different areas including content.

Calgary, Canada Area

 Carried out important tasks like running a product beta program, executing solo shows and performing a special demonstration for the Honorable Doug Horner Acted as a hub of communication between multiple departments by leading recurring team meetings, resolving issues, identifying cross-functional dependencies, etc. Provided live support and training.