Jonathan Locast Email & Phone Number

Madison, WI, US

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

• End-to-end management and execution of campaigns and initiatives in support of department objectives.
• Identify and create ongoing brand and campaign themes to enable thoughtful content strategies.
• Write, script, and edit long and short-form digital content in collaboration with product and creative teams to support content initiatives that set and maintain Jamf’s voice.
• Work alongside demand generation, email marketing, and digital marketing and advertising teams to coordinate the distribution of content across all channels.
• Collaborate with analytics team to measure and analyze content results to identify high-performing pieces and report campaign results.
• Review and edit website content, landing page mockup and creation, and work within Content Management System (CMS) to integrate new content with the website

• Research, book, and fulfill digital advertisement needs including dedicated email HTML, newsletter sponsorship text and image ads, and sponsored post editing and writing
• Set up Marketo campaigns to track the performance and success of digital advertising campaigns
• Analyze and report advertising performance to help facilitate future digital, advertisement strategy creation and planning
• Create, edit, and review content including blog posts, advertising copy, sponsored posts, case studies, and customer testimonials for distribution
• Review and edit website content, landing page mockup and creation, and work within Content Management System (CMS) to integrate new content with the website
• Manage relationships with outside advertising vendors and brokers

Greater Minneapolis-St. Paul Area

Madison, Wisconsin Area

• Collateral development and content creation- Posters, flyers, whitepapers, testimonials, and case studies utilizing Adobe suite
• Content creation, generation, management and updates - digital and print
• Tradeshow logistics, planning, marketing and execution - roughly 45 shows and events in 9 month span
• Tracking and reporting results through to ROI based on Salesforce reporting and influence reports
• Event planning and execution for top clients and end users, to gain valuable insight toward future product development. Planning included invitations, flight reimbursement, hotel accommodations, event space booking.
• Test the Best Campaign, with email nurturing and tracks, 3 website landings pages, and tracking with pardot forms

Madison, Wisconsin Area

• Managed all trade show and event logistics, planning, marketing, and execution
• Handled trade show follow up, email marketing, and pre-show email blasts
• Lead cleaning in excel, CRM input, and processing to assist through the sales cycle
• Social Media Management including: Monthly social calendars of posts and content, Facebook advertisements segmenting our target audience into separate demographics to optimize effectiveness of copy and imagery, and.
• Created reseller/sales training and presentation development
• Webinar creation and development

• Conducted market research to analyze competitors and find leverage points and advantages
• Produced copy and creative direction for print materials including brochures, signs, newsletters, and others
• Communicated and acted as a liaison between clients, third party companies/vendors, and marketing teams to execute campaigns and projects
• Responsible for assisting in the planning and execution of corporate events including company golf outing, bringing in over $50,000 for our foundation
• Assisted in creating, implementing, and analyzing direct mail campaigns to prospective and current members
• Analyzed data to correctly funnel leads into their respective categories, effectively generating warm leads for Consumer Loan Officers to contact

Madison, Wisconsin Area

• Reviewed and worked with professional contracts of companies like American Family Insurance, Frito Lay, Associated Bank, Alliant Energy, and UW Health
• Constructed Badger football radio commercial schedule for clients
• Created Excel sheets to follow the mailing of season tickets and golf outing invites
• Assisted in the planning and execution of a client appreciation golf outing
• Corresponded with sponsors, clients, and other UW departments
• Worked with contract fulfillment and as a liaison to third party companies as a UW representative

• Coordinated a soccer camp for 100+ kids aged 5-8
• Created a full practice plan for all 100 kids each week
• Delegated camp staff to improve inefficiencies