We support businesses across the US with web design, digital marketing, creative design services and branding. Our approach is a digital “white glove” service where we educate and on-board our clients to better increase their digital knowledge and ownership of their platforms, tools and initiatives. We support businesses in venture capital, hospitality, consumer packaged goods, professional services (insurance, legal, consulting, medical, tutoring), retail, non-profits, fitness, eCommerce &… Show more We support businesses across the US with web design, digital marketing, creative design services and branding. Our approach is a digital “white glove” service where we educate and on-board our clients to better increase their digital knowledge and ownership of their platforms, tools and initiatives. We support businesses in venture capital, hospitality, consumer packaged goods, professional services (insurance, legal, consulting, medical, tutoring), retail, non-profits, fitness, eCommerce & more. Show less

Responsible for sales, marketing, operations and reporting for global Vendor & Seller Central Accounts • Sales Growth across every product line: Urnex Household/Professional, Nespresso, Keurig, Full Circle• Year-end sales growth by 71% across entire Amazon business• 30% YoY Sales increase on Vendor Central• 321% YoY Sales increase on Seller Central• New multi-packs & bundles accounted for 40% of Seller Central growth• Yearly total over $500K in direct ad sales across… Show more Responsible for sales, marketing, operations and reporting for global Vendor & Seller Central Accounts • Sales Growth across every product line: Urnex Household/Professional, Nespresso, Keurig, Full Circle• Year-end sales growth by 71% across entire Amazon business• 30% YoY Sales increase on Vendor Central• 321% YoY Sales increase on Seller Central• New multi-packs & bundles accounted for 40% of Seller Central growth• Yearly total over $500K in direct ad sales across both Vendor & Seller Central (Globally)• Product Page Optimization (Amazon Search Engine Optimization)• Created Amazon affiliate program links & embedded them on company WordPress website• Implemented FeedBackFive a 3P email marketing tool to email customers for reviews• Designed A+ pages across key Urnex Professional, Household, Keurig & Nespresso product lines• Amazon & Marketing Cost Savings $130K - reduction in outside vendor supportResponsible all marketing tools (Google Analytics, HubSpot, Facebook), website, advertisements & reporting• Consolidated entire organization leads, contacts and vendors Emails into single database• Created new email templates for blogs, sales promotions, business updates and new monthly newsletter• Created Email preference center for all email contacts to opt-in their desired content • Implemented Facebook advertisements across multiple product lines driving to Amazon product pages• Search Engine Optimized every web-page and image (meta data, alt tags)• Responsible for updating website text, images, products, Amazon links• Trained marketing team on blogging, reporting, email marketing, Amazon fulfillment & other daily tasks to support Amazon and our digital marketing initiatives• Defined company wide (sales, marketing, accounting, shipping, customer service) requirements for CRM, B2B eCommerce/Customer portal, 3PL & website CMS Show less

Global Responsibilities:• Point of contact for all web analytic consulting, customer satisfaction reporting, market research & demand generation reporting• Identify new technology to have a 360 degree view of our customers & streamline reporting across all topics (i.e. paid/organic search, eMail, web analytics & CRM)• Setup tracking, reporting and user accounts for all new localized country domains• Manage and optimize in-house built campaign coding tool to increase scope of… Show more Global Responsibilities:• Point of contact for all web analytic consulting, customer satisfaction reporting, market research & demand generation reporting• Identify new technology to have a 360 degree view of our customers & streamline reporting across all topics (i.e. paid/organic search, eMail, web analytics & CRM)• Setup tracking, reporting and user accounts for all new localized country domains• Manage and optimize in-house built campaign coding tool to increase scope of reporting, post click conversion insight and media spend management• Aid all divisions & business units with ad-hoc reports, dashboard creation and report automation• Develop and distribute educational collateral to streamline adoption of our Adobe Marketing Cloud & custom built tools (SiteCatalyst, Report Builder, Discover, Data Warehouse & ClickMaps) • Support the business by speaking, presenting and as a workshop host at many yearly global events; topics have coverd data analysis best practices, optimizing landing pages and demand generation persona creation• Drive stakeholders to understand data to increase digital competency across all of Siemens• Platform anomaly detection during platform and system updates• Oversee implementation vendor and Adobe Marketing Cloud operation• Enhance Omniture (Reports & Analytics) implementation and reporting interface to shorten the time of delivery for all reports• Assist all divisions & business units with analysis of all custom built surveys Show less

Support Local businesses with web design, media buying strategy, digital marketing strategy (SEO/email/social), UX/UI optimization & POS integration/setupSome of my current/past clients:• Polpettina - Website redesign, custom email templates, print postcards, photo shoots, SEO, eCommerce & online ordering implementation and lead generation (SEM)• Wine Vine & Liquors – Website creation, eComm/POS setup, photo-shoot, content creation• David McKenzie Law Firm - lead Generation… Show more Support Local businesses with web design, media buying strategy, digital marketing strategy (SEO/email/social), UX/UI optimization & POS integration/setupSome of my current/past clients:• Polpettina - Website redesign, custom email templates, print postcards, photo shoots, SEO, eCommerce & online ordering implementation and lead generation (SEM)• Wine Vine & Liquors – Website creation, eComm/POS setup, photo-shoot, content creation• David McKenzie Law Firm - lead Generation, organic and paid search (SEM)• Silvana DeFrancis Photography - lead Generation, organic Show less

• Assisted executives and department heads to coordinate paid search, email and display campaigns.• Managed a multi-million yearly online marketing spend across paid search, direct media buys, and the GDN.• Built, optimized, and reported on PCC campaigns across many search engines in various languages. The reports created are C- Level and are presented weekly to the team.• Assisted in monetizing an asset with optimized ad space, display campaign and website redesign.•… Show more • Assisted executives and department heads to coordinate paid search, email and display campaigns.• Managed a multi-million yearly online marketing spend across paid search, direct media buys, and the GDN.• Built, optimized, and reported on PCC campaigns across many search engines in various languages. The reports created are C- Level and are presented weekly to the team.• Assisted in monetizing an asset with optimized ad space, display campaign and website redesign.• Implemented SEO Metadata into the website CMS to increase search engine PageRank.• Analyzed data from Omniture and Google Analytics to identify trends and business opportunities.• Set up Silverpop email service to act as the email database of both FXDD Malta and FXDD US.• Created, send and report on all emails for FXDD. Such emails would include promotional offerings, weekly market updates or education material.• Increased our social backlinks by diversifying our portfolio to include StockTwits, Pinterest, YouTube, Google+ and LiveStream. Show less

• Played a critical role in the development of the new knowledge base that acts as a support forum and database to help answer user questions• Tested software for bugs and glitches• Solved customer support tickets• Created, published and monitored content on Involver social networks (Facebook, Twitter, G+)• Generated blank Facebook applications for the development team• Created outlines for new internal/external marketing collateral

• Built two business plans: Mobile application and a Non-Profit • Pitched social venture to Idea Spec Venture Fund LLC • Entered into NYU Business plan competition • Entered into TechStars • Worked with business consultants to determine the feasibility of our business plans

• Create, publish and monitor all content for the Facebook and Twitter pages• Managed the community management team • Constructed a media deck for sponsors and partners• Created emails for new sponsors • Developed strategies for sponsorship acquisition • Notable Numbers (Oct-Nov) Facebook post views: 161k (up 583%), post feedback 873 (up 1,308%), new likes 535 (up 264%)

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Teaching assistant and one to one aide. Provided support for both the student as well as the head teacher in a special needs classroom.

As a teacher for Hobby Quest I ran an after school program in aviation. During the course of this program the children in grades K-5 build and fly various model airplanes while I reinforce the physics behind flight.