Jonathan Lyon Email & Phone Number

Auckland, New Zealand

I'm delighted to say that I'm joining PrettyGood as Co-Founder alongside Hamish Smith. PrettyGood is an innovative brand and media startup, driven by purpose and intention. Our focus is to help SME's across New Zealand and Australia sit at the top table of media and marketing, alongside bigger brands, and ensure they benefit from the same opportunities regarding brand strategy, access to media rates and advertising execution. Along with levelling the playing field for all, we are committed to supporting organisations including charities, social enterprises and community groups, who help others. We believe that by combining media technology, transparent pricing models, and corporate giving programs, we can elevate SMEs while collectively making the world a bit better. We are launching an AI-informed media planning platform, which will open up access to TV, radio, outdoor, and other channels for SME marketers. I'll be focused on product strategy, development and client enablement as we roll out across Australia and New Zealand in the coming months.PrettyGood is on a mission to revolutionise the way we think about traditional media value, channelling the untapped potential directly to the SME community. Underpinned by robust economic principles, the vision that Hamish and I share is not just about financial gains but about enriching all stakeholders in our local economy. Our aim is to ensure that every transaction not only promotes business growth, but also cultivates community well-being by significantly enhancing our support to charities. We believe this fusion of business acumen and philanthropic commitment will also attract like-minded professionals eager to contribute to our purpose-driven organisation.

New Zealand

here to share your storiesThe Good Caravan is a creative communal space where awesome ideas collide with awesome people who want to make their dent in the universe for the good of all.We’re dedicated to capturing and sharing the inspiring stories of individuals who often go unheard or unseen. We strive to empower and connect communities, fostering a sense of unity and understanding among diverse voices. The power of storytelling is immeasurable, and we believe it has the potential to create positive change in the world.Podcast, Cinema, Digital Hub - Life rocks when your studio rolls

Auckland, New Zealand

Providing opportunities for brands to partner with the TEDxAuckland platform and community in engaging ways that foster stronger and mutually beneficial connections and engagement. If you'd like your brand to be part of our story, please get in touch:-https://tedxauckland.com/partners/be-part-of-it/Our mission at TEDxAuckland is to make one of the Pacific's leading platforms of great ideas, story telling, creativity, and actionable innovation. To create and foster a sense of community amongst people and organisations who have gathered (and continue to gather) around this event and to provide a cultural focus and impetus for conversation and debate.

Auckland, New Zealand

Our singular focus is to build a social insights platform that focuses on metrics that matter to drive actionable insight. We look beyond social analytics as usual and incorporate dynamic audience clustering, intelligent insight and stunning data visualisations.We incorporate three guiding metrics including Attention Share, Brand Love, Audience Engagement.We provide meaning to content and engagement by employing advanced NLP, computer vision, AI and deep learning.

Auckland, New Zealand

We strive to promote a new approach to philanthropy that uses constant experimentation to understand the most impactful ways to achieve positive outcomes.We hope to set new benchmarks for impact and change the way New Zealand thinks about charitable giving.We promote and advocate self-determination, allowing those blighted by homelessness and poverty to rise above their circumstances in meaningful ways.We do this work because society needs to see those less fortunate through a new lens and not a label.We work with social enterprises, non profits to help tell their story. This work goes hand in hand with our own initiatives including This Is My Voice and our latest idea appiness

Auckland, New Zealand

I provide excellence in audience insight, with a focus on developing a cross-platform business intelligence function that drives insight and provides deep understanding of client’s audiences. My focus is on understanding people as people across the dimensions of what they think, feel, say and do.A thought Leader working across OMD's strategy, digital, social and programmatic teams driving people first audience insight and pioneering the role of social data at scale to continuously evolve OMD’s data strategy.I ensure consumer and industry insight is at the heart of decisions made across the business. Provide guidance and facilitation for research/insight initiatives and lead OMD’s iLAB social insight proposition.I’ve created the vision for a consumer-centric, data-driven, next generation media planning; elevating the importance of analytics, data science and insight to be a critical component of all our decision-making processes.I’m the voice of the consumer within the organisation and provide the business intelligence that will drive key decision-making in an increasingly complex media environment and attention economy.

London / New York

Global Director of Strategic Insight, with responsibility for developing and leading a global framework for insight discovery, IP and thought-leadership. I work alongside DigitasLBi’s strategy, analytics and technology teams to develop DigitasLBi’s unique global insight proposition which builds on our What’s Next … methodology - DigitasLBi’s promise to help companies of all shapes and sizes understand what’s next for their business, and then take them there. My extensive strategic experience and strong analytical background will help us to define and build an industry-leading insight proposition that will help us to deliver Real Magic for our clients.”DigitasLBi is very much ahead of the game in terms of developing next generation technologies, platforms, methodologies and insights to enable it to deliver transformational work to its clients.

London, United Kingdom

Strategic Insights lead across Land Rover, Ford, Nokia and P&G

Vancouver, Canada Area

Crowd People Consulting is a social media agency in Vancouver. Clients include media giant Rogers, Strutta, Canpages, Mozy, Select Wines, National Importers, Boston Pizza and VRX Studios.As partner, responsibilities included new business generation, pitching to prospective clients, marketing brand and communication strategy, implementation and social media marketing consultancy and digital marketing.Excellent interpersonal skills and extremely competent at presenting the case for social media marketing to clients and demonstrating value and ROI.

Vancouver, Canada Area

Co-Founder and CEO of My Real Place.com a social media real estate web 2.0 startup that connects home buyers and sellers with real estate professionals. Recognising a gap in the consumer real estate market, I created an innovative startup that drove significant consumer engagement and generated significant revenue. We launched within 3 months of conceiving the initial idea.Responsible for every aspect of the business including business development, branding, marketing, product development, and market research leading to successful launch, management and ultimately, profitable exit for the business after generating over $2m in professional services subscription revenue. TV coverage - http://www.youtube.com/watch?v=gixYZ_i9zIg

Vancouver, Canada Area

Consultant to various Vancouver based companies providing marketing consultancy, brand, social media, business, media and campaign development. Clients included VRX Studios, Upside Wireless (acting Marketing Director), Sutton Real Estate, Canpages, Raincity Studios, Outcome 3.

branding, agency management, competitor analysis, product naming, revenue model analysis, pricing, partnership development and business development, sales support, direct sales activity with pay for placement search activity, e-marketing, and DM. Key achievements:- Achieved ‘Designed for Windows XP’ accreditation for DesktopSMS (only product in its category to achieve this status)- Established Mediaburst as a Microsoft Certified Partner- Contributed to securing partnership with O2 to resell DesktopSMS to their corporate customers- Contributed to securing partnership with Phones 4U Business to resell DesktopSMS to SME customers- Won MDA ‘Best Messaging Application of The Decade’ against Nokia Communicator - Contributed to Mediaburst achieving 15th place in Sunday Times Tech Track 100 league table

Leeds, United Kingdom

Responsible for setting up separate strategic marketing and planning consultancy (Brilliant Thinking!) within this leading media communication agency billing £85 million. Actively involved in generating new business and presenting to clients. Developed strategy direction, branding and marketing management for clients including DFS, Dixon Motors, DVLA, Morphy Richards amongst many others. My role included brand analysis, positioning, architecture, consumer segmentation, market and competitor landscape analysis and business planning, marketing and communication strategy.

Manchester, United Kingdom

Launched marketing planning consultancy and worked with a range of agencies and direct clients providing brand, business, media and marketing consultancy. Crossing the boundaries of traditional disciplines, helped consumer-facing organisations create brand experiences that bridge the gap between promise and expectation. Equal parts management consultancy and marketing consultancy.Key clients included businessvillages, Commonwealth Film Festival, Selfridges, Mediacom North, CWS Retail Services.

Manchester, United Kingdom

Board Director responsible for the agencies marketing, planning and research department. Managed a team of 8. Provided a range of services including market research, brand and marketing strategy, advertising and media strategy and NPD, business plan development. Launched separate strategic media, marketing and planning consultancy (Think!). Clients included HBOS, Britannia Music, AGA, SMINT, Norwich Union, Marks & Spencers Financial Services. Responsible for generating new business of £35 million (billings).

London, United Kingdom

Associate Director responsible for setting up specialist systems development department. Managed a team of 5. Provided a range of services including software development developing advertising direct response analysis systems, geo-demographic profiling systems, consumer profiling systems and advertising effectiveness models.

Manchester, United Kingdom

Role included heading up market information and research unit and included developing bespoke analysis systems for advertising clients.Applications included advertising tracking, direct response analysis systems and advertising effectiveness models. Other duties included competitor advertising analysis, market overview research, company profiling, and consumer segmentation.