I am the Senior CRM Manager at Journi and oversee all aspects of CRM across a 3 people team. This includes taking concepts through to campaigns that are sent to our users and improving customer loyalty through analytics.- Primary channels used are email, push, in-app messaging, interstitials and more.- Achieved revenue goals for each quarter (so far) after becoming Senior CRM Manager.- Increased new user conversions by 6% via analytics and executed A/B tests.- Improved weekly newsletter open rates by 12% via improved segmentation and audience creation.- Reworked the new user journey and abandoned cart journeys to improve conversions.- Added various new message flows at different interaction points to improve conversions.- Consistently used A/B tests to learn more about the audience and what is most effective.- Exceeded Christmas season revenue goals after my first year, I created an extensive plan that was based on a combination of last year's strategy, learnings from our previous campaigns and in-depth competitor research.- Used new communication channels during the Christmas season to improve revenue streams which resulted in a very high ROI, the marketing budget was adjusted to keep these channels open after the initial trial.- Improved the design of the emails such as making discount codes easier for the user to find, utilised HTML & CSS for a better look.- Self-taught myself Jinja/Liquid expressions to improve our campaign personalisation and work flow.- Used new coding skills to turn 10 days of work into 2 days during our peak season, the new setup also had a lower chance of error and quicker testing time.

I created a website for trail running in Austria, the calendar contains all races in Austria and helps runners see what races are coming up. Users can browse the calendar to view details about each race, analyse the course via an interactive map and download the route as a GPX file. I created this as I am a passionate trail runner and finding races in Austria was difficult, so I decided to make a central website that helps runners find their next race.The calendar map feature uses open source tools and open source data, I taught myself the skills required to put everything together which pushed me and challenged me in new ways.

My responsibilities included managing the 4 online shops via Shopify and 3rd party apps. This involved organising product launches and promotions to having them live on the site,managing stock levels to ensure products are always available, optimising product text and images.- Managing e-commerce operations via Shopify across the 4 stores (DE, FR, UK, EU).- Launched Waterdrop Days (Black Friday) during my first few weeks, this became thesingle biggest day of revenue to date for the company.- Create landing pages via the Shopify WYSIWYG editor and with basic HTML/CSS.- Created B2B pages and further optimised them for SEO and UI/UX.- Improved workflows via Google Sheets.I left after a few months due to a mismatch between job description and my expectations for the role.

I was responsible for growing the social media channel and increasing engagement at Bitpanda via a strategic plan. This included defining the voice and image on social media that was in line with the company image. As part of the overall marketing team, I coordinated the release of key products and announcements across social media. As well as the day to day social media strategy to increase brand awareness. I grew the Facebook Page by 110%, Twitter by 53% and Instagram 65% via organic methods through a turbulent time in the industry. This included advertising on social media where possible and to navigate restrictions as advertising cryptocurrency products or services is banned on a range of channels.- Strategic content planning and implementation for social media to increase fan growth and engagement. - Coordinated the plan and launch of key products/services across social media.- Oversaw the social media plan for the BEST IEO, Europe's most successful IEO to date.- Worked across departments to get content translated, designed and produced.- Analysing the results of published content and using these insights for future content.- Worked with influencers to help us with products/service launches.- Bitpanda was crowned Austria's best startup 2019 by Trend magazine

I was responsible for growing the social media channels, through strategic content planning and community management at Runtastic. Coordinated the launch of flagship apps across multiple channels and languages. Team leader to the marketing managers who handled community management in their respective markets. Grew the Facebook Page by 850% through organic and paid methods, held organic reach at 13% and fan engagement at 0.6%. Coordinated with key adidas stakeholders post-acquisition. - Strategic content planning for social media to increase fan growth and engagement. - Team leader to the marketing managers who handle community management in their respective markets.- Coordination of various content types for the main Facebook Page and across the 4 Facebook Global Pages in our core markets. - Created and oversaw Facebooks Ads to drive traffic, increase engagement or views.- Budget allocation and how much to spend on campaigns.- Worked across departments to get content translated, designed and produced.- Coordinated the launch and UA campaigns of key apps across multiple platforms.- Worked with adidas for product launches, collaborations and various other projects.- Setting up, managing and optimising adverts across a range of platforms.- Analysing the results of published content and using these insights for future content.- Google Analytics to analyse traffic flow on the blog.

- Internship- Writing technical blog posts- Organising the official app images, for press use, into one account- Checking various English text to ensure the English is correct- Offering technical Wordpress support on the blog to bring improvements- Share knowledge of SEO to improve the blog posts ranking in search engines

• Managed the companies social media networks (Facebook, each brand on Twitter and introduced a LinkedIn profile) and built a social media following• Edit the company websites and continually improve them• Undertook SEO for the company websites, implemented SEO techniques and guidelines• Monitored SEO effectiveness on Google Analytics and Webmaster tools• Used heatmaps to monitor site usage and used this information to improve sites functionality• Set-up and ran PPC campaigns in Google AdWords• Web Design, Created new websites for new acquisitions using the internal CMS (HTML required)• Graphic Design, created images for websites and social media networks using Photoshop and created brochures using InDesign• Created help articles on how to use the CMS system• Represented company at trade events

I was given responsibility for introducing social media into the marketing portfolio of Streamline.net; Fasthosts budget brand. During this time I gained valuable experience in starting a social network community from scratch and nurturing that community so that it became an engaging experienced that helped retain customers. My key achievements during this role include:• Launched a social media campaign to engage with the customer base and drive sales, writing the copy for blog posts and social media posts• Created web banners to drive traffic and sales, gained experience in SEO for the blog• Stabilised declining revenues, through enhanced engagement activity reducing churn by 4% and increasing sales revenue by 2%• Designed new package definitions to bring them in line with the rest of the industry and improve signup rates

• Improved communication and people skills by dealing with customers on a daily basis• Gained an in-depth knowledge of a web hosting company, the domain registration process and web hosting management on a server level• Understood customers needs and importance for support via social media and knowledge base articles

Stacked shelves, ensured there was enough stock on the shelves in my department.Changed the DVD and CD chart on a Sunday night to the specified order.Trusted to handle money in the cash office.

• Responsible for creating 3D models and 2D textures for the game, as seen on BBC Points West & Cotswold TV• Gained a strong ability to work to a design brief with tight deadlines• Developed an understanding of how to attain sponsors and investors• Improved people and communication skills when liaising with the client and members of the public

Stewarded high profile events, such as two Cheltenham Gold Cups, Royal Ascot and V Festival.Worked as a team to help escort the queen at the 2009 Cheltenham Gold Cup.